This isn’t one other run-of-the-mill roundup of the “finest” search engine optimization podcasts on the market. I polled Twitter, then trawled by means of the suggestions to search out high quality ones which can be nonetheless producing common episodes.
From broader discussions on search engine optimization to extra technical deep dives, these 15 podcasts are perfect for each type of marketer. So hear intently, and vote on your favorites.
Loading …1. The Authority Hacker Podcast
Hosts: Gael Breton, Mark Webster
Matters: search engine optimization, advertising, content material advertising
Frequency: Weekly
Avg. episode time: 60 minutes
Web site: Authority Hacker
Hear on: Spotify, Soundcloud, Apple Podcasts, Stitcher
This well-loved podcast is equal components informal and informative. Gael Breton and Mark Webster make a convivial pair, and focus on all issues search engine optimization in between witty banter.
Aside from protecting Google updates, Gael and Mark sort out search engine optimization questions and share their experiences operating authority web sites and blogs—together with how they constructed and bought one in every of their web sites for a six-figure sum.
2. Search Off the Document
Host: Google’s Search Relations Workforce
Matters: search engine optimization, tech search engine optimization
Frequency: Weekly
Avg. episode time: 25 minutes
Web site: Search Off the Document, Twitter
Hear on: Google Podcasts, Spotify, Stitcher, Apple Podcasts, Search Off the Document
Curious concerning the inside workings of Google Search? Go behind the scenes with Search Off the Document.
Episodes middle on launches, Google Search Console function prioritizations, and initiatives that Google Search groups are engaged on—whereas sometimes veering into technical territory with discussions on JavaScript and extra.
To additional your studying, transcripts are shared on the official web site.
3. The Recipe for search engine optimization Success
Host: Kate Toon
Matters: search engine optimization, social media, content material advertising
Frequency: Each two weeks
Avg. episode time: 35 minutes
Web site: The Recipe for search engine optimization Success
Hear on: Spotify, Apple Podcasts, Stitcher
Right here’s an search engine optimization podcast with a distinction: Kate Toon labels every episode “beginner” or “techie,” making it straightforward to tailor your studying.
We additionally like the brand new “toon tip” episodes, which provide a condensed overview of matters like Core Internet Vitals and Google updates in underneath 20 minutes.
Previous friends embody Rand Fishkin and Barry Schwartz—so that you’re assured to be taught one thing new each time.
4. search engine optimization 101
Hosts: Ross Dunn, Scott Van Achte
Matters: search engine optimization, paid search
Frequency: Each three weeks
Avg. episode time: 30 minutes
Web site: search engine optimization 101
Hear on: Spotify, Apple Podcasts, Soundcloud, Stitcher, iHeartRadio
search engine optimization 101 covers the newest in Google updates and search engine optimization information—making it appropriate for entrepreneurs of all ranges.
Hosts Ross Dunn and John Carcutt beforehand led the podcast for over 11 years till John’s passing in 2021. Whereas he left huge sneakers to fill, Scott Van Achte—a senior search engine optimization at Stepforth Internet Advertising—is a superb co-host too.
5. Voices of Search
Host: Benjamin Shapiro
Matters: search engine optimization, tech search engine optimization, content material advertising
Frequency: Each different day
Avg. episode time: 20 minutes
Web site: Voices of Search
Hear on: Spotify, Apple Podcasts, Google Podcasts
On the lookout for succinct search engine optimization suggestions however quick on time to trawl the net? Flip to Voices of Search.
This podcast focuses on search engine optimization and content material advertising, with near-daily episodes spanning 10–20 minutes. Given the low dedication required per sitting, it’s far simpler to hear attentively as host Benjamin Shapiro tackles all of the helpful stuff, such as:
- Optimizing how-to content material.
- Figuring out the perfect content material codecs on your viewers.
- Cellular search engine optimization adjustments.
- How social media impacts search engine optimization.
I like how clear-cut the conversations are. Notable friends embody Dmitry Dragilev, founding father of JustReachOut.io, and Invoice King, founder and host of GTO Podcast (a present for progress entrepreneurs).
6. The Search Engine Journal Present
Hosts: Brent Csutoras, Danny Goodwin, Loren Baker
Matters: search engine optimization, paid search, social media, entrepreneurship, content material advertising
Frequency: Each two weeks
Avg. episode time: 40 minutes
Web site: The Search Engine Journal Present
Hear on: Spotify, Apple Podcasts
Previously often called Advertising Nerds—and, later, Search Engine Nerds—this twice-monthly present has advanced since its launch in 2014 to develop into a go-to for search engine optimization professionals. And for good cause too, given the caliber of friends who’ve graced the podcast. These embody Google’s Gary Illyes, Bing’s Christi Olson, and Snap Inc., Canada’s Matt McGowen.
Along with roping in search engine optimization consultants to debate trending matters, resembling futureproofing your search engine optimization practices, the hosts run occasional giveaways and contests.
We reckon this present is finest suited to seasoned SEOs. The conversations can get a bit technical, as within the case of this episode on enterprise website crawl administration.
7. Crawling Mondays
Host: Aleyda Solis
Matters: search engine optimization, tech search engine optimization, hyperlink constructing
Frequency: Month-to-month
Avg. episode time: 25 minutes
Web site: AleydaSolis.com
Hear on: Spotify, Google Podcasts, Apple Podcasts, Anchor, YouTube
This YouTube-to-podcast present is hosted by Aleyda Solis, whose sturdy following on Twitter speaks of her expertise.
Aside from being the founding father of digital advertising consultancy Orainti and distant work platform Remoters, Aleyda dedicates her time to creating Crawling Mondays a podcast value your whereas.
Whereas episodes are rare, there’s lots so that you can dig into: search engine optimization critiques, interviews, and associated information. There are additionally how-to tips about constructing a profitable search engine optimization technique, doing native search engine optimization, and mission administration for companies.
I notably like the standard of friends who’ve come on the present, together with Lisa Paasche, Areej AbuAli, and Marie Haynes. Right here’s one that includes our very personal Patrick Stox:
8. Search with Candour
Host: Jack Chambers-Ward
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: Search with Candour
Hear on: Spotify, Apple Podcasts, Google Podcasts, Pocket Casts, Stitcher
On this podcast by digital company Candour, in-house search engine optimization specialist Jack Chambers-Ward covers technical and common search engine optimization matters so you possibly can deepen your experience within the area.
There’s a little bit of every thing—from a dialogue on SGE and the way forward for SERPs to a enjoyable crossover with The search engine optimization Mindset podcast on dealing with nervousness at conferences.
9. The search engine optimization Mindset
Hosts: Sarah McDowell, Tazmin Suleman
Frequency: Weekly
Avg. episode time: 40 minutes
Web site: The search engine optimization Mindset
Hear on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Pocket Casts
This present isn’t about search engine optimization—not likely, anyway. Hosts Sarah McDowell and Tazmin Suleman mix their mindset teaching and search engine optimization expertise to discover tips about constructing confidence and optimizing your search engine optimization profession, though we reckon lots of their insights could be utilized throughout different roles and industries.
Often, different consultants weigh in—from scaling your search engine optimization expertise with Previsible’s Jordan Koene to stepping exterior your consolation zone with B-Digital’s Rejoice Ojiaku.
Right here’s one in every of my favourite episodes:
10. Adventures in Native Advertising
Host: Claire Carlile Rees
Frequency: Month-to-month
Avg. episode time: 50 minutes
Web site: Adventures in Native Advertising
Hear on: Spotify, Apple Podcasts, Google Podcasts
What does it take to execute native search engine optimization successfully and outrank your competitors?
Let BrightLocal’s Claire Carlile Rees present you. After a yearlong hiatus, the podcast returned in June 2023 and has saved us listening with a eager ear. Entrepreneurs like Levi Williams-Clucas and Andi Jarvis have guest-starred to debate:
There’s additionally a enjoyable phase known as Room 404, wherein friends share their largest advertising pet peeves.
11. The SaaS search engine optimization Present
Host: George Chasiotis
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SaaS search engine optimization present
Hear on: Spotify, Apple Podcasts, YouTube
This Ahrefs-sponsored podcast by advertising company Minuttia options a number of the high minds within the SaaS trade, and George Chasiotis is aware of simply the correct inquiries to ask.
Whether or not a dialogue on technical search engine optimization with UpWork’s Brian Shumway or a case research on HubSpot’s search engine optimization technique with Bianca Anderson, you’re certain to go away every episode feeling a bit smarter.
12. The search engine optimization Rant
Host: Mordy Oberstein
Frequency: Month-to-month
Avg. episode time: 28 minutes
Web site: The search engine optimization Rant
Hear on: Spotify, Apple Podcasts, Soundcloud
Mordy Oberstein isn’t only a well-known title within the area. He heads search engine optimization branding at Wix and co-hosts different in style podcasts, together with Fringe of the Internet with Erin Sparks.
The search engine optimization Rant is his solo mission wherein main search entrepreneurs share their unfiltered insights on being an LGBTQ+ ally in search engine optimization, programmatic search engine optimization for content material era, and extra.
13. The SERP’s Up
Hosts: Mordy Oberstein, Crystal Carter
Frequency: Weekly
Avg. episode time: 45 minutes
Web site: The SERP’s Up by Wix
Hear on: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Stitcher
Yep, it’s Mordy once more! On this podcast by Wix, the seasoned host is joined by his colleague Crystal Carter (aka Wix’s communications head).
Collectively, they strike a enjoyable and well-paced steadiness that’s straightforward for each entry-level and seasoned entrepreneurs to observe alongside.
I notably just like the breadth and depth of matters lined; suppose Google updates and worldwide search engine optimization to discussions on constructing a sound content material technique and utilizing search engine optimization for lead era.
14. Rankable by iPullRank
Host: Garrett Sussman
Matters: search engine optimization, technical search engine optimization, content material advertising
Frequency: Weekly
Avg. episode time: 35 minutes
Web site: Rankable by iPullRank
Hear on: Spotify, Apple Podcasts, Google Podcasts, YouTube
For some light-hearted listening, this weekly podcast has all of it: discussions on Google updates and AI, a macro have a look at the state of search engine optimization, and extra technical deep dives like engaged on JavaScript search engine optimization bugs with Jamie Indigo.
iPullRank’s Garrett Sussman is an animated host. His informal conversations with friends, together with Jeremy Moser and Lyndon Nelson-Allen, are by no means in need of insightful.
15. The search engine optimization Dash
Host: Adam Gent
Matters: search engine optimization, technical search engine optimization, product advertising
Frequency: Month-to-month
Avg. episode time: 60 minutes
Web site: The search engine optimization Dash
Hear on: Apple
The search engine optimization Dash started as a e-newsletter (and for those who haven’t subscribed to it, I extremely suggest you do!) earlier than Adam Gent launched the offshoot podcast. In every episode, he chats with SEOs who work in product and engineering groups on the likes of Searchmetrics, Certainly, and Zoopla.
Whereas the podcast is scrappier when it comes to manufacturing worth—no opening credit or background music, as an illustration—the fledgling collection already exhibits promise.
Closing ideas
If you happen to’ve by no means been an awesome podcast listener, listed here are some suggestions: learn the synopsis earlier than committing to an episode, and save your favorites so as to simply return to them.
Did I miss any out? Share your ideas with me on Twitter.
