Friday, March 8, 2024

Customise Electronic mail First Strains Based mostly on LinkedIn Posts With Clay

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Think about receiving an e mail that mentions one in all your LinkedIn posts. Wouldn’t it make you are feeling seen and valued? You in all probability wouldn’t assume it’s automated both.

Customized e mail is a superb methodology to attach with folks. It catches consideration. It builds significant connections. It will increase engagement.

However right here’s the problem – writing efficient first traces could be extraordinarily time-consuming. You might want to make investments time scouring somebody’s LinkedIn bio or an organization’s description. That’s loads of work, proper? Doing this manually at scale can be a horrible allocation of your treasured time.

Fortunately, there’s a approach to automate your entire course of. 

On this information, I am going to present you easy methods to personalize the primary line of an e mail primarily based on LinkedIn posts utilizing Clay. So, seize a espresso and let’s go!

Why You Ought to Use Clay to Customise Electronic mail First Strains

Clay is a strong instrument that helps you rapidly mass-personalize your emails. 

Gone are the outdated days of spending hours studying firm bios or LinkedIn posts. You’ll be able to simply inform Clay to fetch the posts and insert them into your first traces. How handy is that!

Clay is not only restricted to crafting e mail first traces. You may as well use the instrument to construct significant connections with different folks in your social media. For me, it’s one of the best platform to succeed in out to a colleague, a possible consumer,or a challenge collaborator. 

So, as an alternative of sending out generic emails, Clay helps you craft an e mail that results in significant conversations, a long-term partnership, or hopefully a enterprise deal. 

Should you’re a enterprise proprietor searching for methods to extend your leads, this app may very well be a game-changer.

Steps to Customise Your Electronic mail First Strains Based mostly on LinkedIn Posts

Step 1: Set Up Your Desk on Clay

Making a desk on Clay may be very simple. 

Log into your Clay account. In your dashboard, click on ‘New Desk.’

At first, Clay will initially present you a desk with three columns – Identify, Electronic mail, and LinkedIn Profile. You’ll be able to add extra columns, edit them, and fill them with information as you need. You may as well import a CSV file.

For now, let’s simply create a easy desk with the client’s title, e mail handle, and LinkedIn profile.

Step 2: Enrich Current LinkedIn Posts

Let’s now enrich our desk with our contact’s newest LinkedIn posts.

On the desk, click on ‘+’ image > Enrich Knowledge.

Right here, we needed Clay to fetch the newest posts from our contact’s LinkedIn account.

A pop-up window opens on the precise facet. Underneath the ‘Enrichments’ tab, select ‘Discover Current LinkedIn Posts for Person.’ You may as well kind the key phrases on the search bar to rapidly discover it.

Subsequent, let’s arrange the enter. Underneath the ‘LinkedIn Profile’ dropdown menu, select  ‘LinkedIn Profile.’ Then, click on ‘Proceed to Add Fields.’

Let’s add one other column to show the precise LinkedIn posts. All it is advisable do is to decide on ‘Put up’ by toggling the swap button, as proven beneath.

Lastly, click on ‘Run 1 rows on this view’ to indicate the outcomes. 

It’s best to now see two new columns added to your desk –  the ‘Discover Current LinkedIn Posts for Person’ and ‘Posts’ columns.

Step 3: Write An Efficient AI ChatGPT Immediate

The AI immediate is the center of the customization course of. 

I actually discover this half a bit difficult. That’s as a result of it requires a very good immediate to supply one of the best texts in your e mail. You don’t wish to ship a protracted, robotic e mail to your prospects, aren’t you? It actually is a giant turn-off.

The golden rule is to make your immediate as detailed as potential. It’s like giving particular instruction to a fifth grader. 

On this tutorial, it truly took me just a few makes an attempt to lastly produce a greater e mail. 

Right here’s easy methods to do it.

As soon as once more, click on the ‘Add Column’ in your desk and select ‘Enrich Knowledge.’ Underneath the ‘Enrichments’ tab, choose ‘Use AI (ChatGPT).

That is the place the enjoyable half begins.

On the offered textual content field, kind your AI immediate.

In your first try, you won’t get one of the best outcomes but. Don’t fear. Writing a very good immediate is a talent you could be taught. Simply keep in mind the following pointers:

  • Be particular about what you wish to occur. For instance, you need AI to jot down an e mail about your contact’s current LinkedIn posts. 
  • Specify your inputs. It may very well be the contact’s title, posts, or e mail. For instance, you possibly can inform AI ‘That is the contact’s title: /[input].’ The aim of inserting ‘/’ is for Clay to fetch the person’s information.
  • Make certain to explain the output that you really want. For instance, you possibly can inform AI to make the e-mail informal and pleasant. You may as well be particular concerning the phrase depend. 

When you’re happy, click on ‘Proceed to Add Fields.’ Then, run the primary row.

It’s best to now see a brand new column in your desk with the AI-generated textual content.

Step 4: Enhance AI-Generated Electronic mail and Finalize

As I’ve talked about, your first output is not going to be good. So don’t be afraid to experiment with the immediate till you get a very good outcome.

On this instance, my last AI immediate is:

‘Fake that you’re a gross sales skilled. First, I would like you to jot down a heat e mail relating to the consumer’s current LinkedIn submit to make it private. Comply with this up by introducing your organization’s digital advertising companies and the way it would possibly assist the consumer. Please make it quick, round 100 – 150 phrases. Use a pleasant, informal tone when writing the e-mail. Please personalize the e-mail topic primarily based on their Linkedin submit. 

The consumer’s title is that this: / [insert Name]

The LinkedIn submit is that this: / [insert Posts]

Right here’s the AI-generated e mail:

Topic: Cheers to Gold Penguin’s 2nd Birthday and Onward Success! 

Pricey Justin, 

I lately got here throughout your LinkedIn submit celebrating Gold Penguin’s 2nd anniversary and your astounding observe document with weblog guests. Kudos on the numerous milestone! Contemplating the spectacular stats, it seems you might have a dangle on the standard advertising methods. This makes me take into consideration how rather more you could possibly obtain with our digital advertising companies at ABC Firm. Our customized methods might assist Gold Penguin additional appeal to international audiences and improve your on-line presence, probably even crossing that elusive full international presence! I might love to debate how we are able to contribute to your thrilling journey forward. Let’s catch up? 

Cheers, [Your Name]

Tricks to Create Compelling Electronic mail First Strains

Writing a compelling first line shouldn’t be simple. Whereas AI is right here to assist us write quicker, creating an AI immediate can be simply as difficult.

However I’m a believer within the saying ‘apply makes good.’ So, don’t be afraid to experiment with completely different kinds and tones of writing.

You may as well apply the following pointers which I discover very useful in creating customized emails:

  • Don’t make your e mail too formal. As a substitute, attempt to use an informal, pleasant tone to make your recipient really feel snug.
  • Present your recipient that you simply’re considering what they do. On this tutorial, we’ve proven you easy methods to use your contact’s LinkedIn posts so as to add a private contact to your e mail.
  • Maintain it quick and candy. Everybody’s busy. And belief me, nobody has the time to learn a protracted, boring e mail. An e mail about 50 – 150 phrases ought to suffice. 
  • Be real. Asking for AI’s serving to hand doesn’t imply you possibly can’t be real to your recipient. Make certain your e mail doesn’t sound such as you’re pitching. Maintain it related and pleasant.

What’s Subsequent?

Clay has tons of wonderful options you should utilize to construct your leads. For instance, you should utilize the app to create automated follow-up emails. You’ll be able to even use it to search out key choice makers at an organization or personalize an e mail primarily based on the place a prospect lives.

Hopefully, you’ve discovered this app useful in creating deeper connections along with your target market! Drop a remark when you have any questions!



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