Crafting Your Content material Blueprint for the Remainder of 2023 With Creator Trendy Millie

If you happen to fell off the bandwagon of sticking to your New 12 months’s Decision to turn out to be a content material creator, you’re not too late.

Fall is the greatest time of 12 months to get began, so I need to stroll you thru my step-by-step course of for planning out the subsequent 4 months of content material. This course of is identical one I’ve used to develop my model, Trendy Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.

Whether or not you‘re a content material creator or enterprise marketer, I’ve little doubt you’ll discover one thing on this course of that may give you the results you want. Let’s leap in.

Why is the autumn the very best time of 12 months to start out creating?

There are two main causes the autumn (primarily September by way of November) is likely one of the greatest instances of the 12 months to create content material:

1. Through the summer season, the solar is out longer, individuals go on trip, and youngsters aren’t in class so that you’ll usually see a dip in engagement on social media since persons are outdoor extra.
   Going into the autumn season, it begins to get darker sooner, individuals fall again into their routines, and so they get again into consuming social media.
2. You’re in a position to make use of the vacations to your benefit.

Right here’s Stephanie, for example.

Final 12 months, Stephanie was preparing to surrender on being a content material creator, however as an alternative by way of my teaching, she labored on this four-month content material technique. From September by way of December, that is what occurred:

• She posted 61 Reels (one video each different day)
• 16 of them received over 100,000 views
• 7 of them hit over 1,000,000 views
• Her most watched video acquired 36,000,000 views and landed her on Good Morning America
• She grew from 8K to 75K followers

Now you can see the ability of accelerating your content material creation efforts within the fall, let’s leap into my course of.

Step One: Decide Your Platform

Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.

Decide one to start out with in the beginning of your progress journey. This fashion you possibly can put 100% vitality into mastering the platform, versus 33% vitality into Instagram, 33% into YouTube, and 33% into TikTok (that may get you slower outcomes).

Step Two: Decide Your Posting Frequency

That is going to be a schedule that you recognize you possibly can realistically sustain with for the subsequent three to 4 months. It must be life like for you, and one thing you possibly can adapt into your present life-style. These are frequent frequencies that we see on-line:

➡️ YouTube: As soon as per week
➡️ Instagram: 3-5x per week
➡️ TikTok: Each day

As soon as you know the way usually you need to submit, plug that right into a calendar to see what number of movies whole you can be creating every month (see picture for instance). It is a quantity we’ll come again to in step 4.

Step Three: Get Clear On What Your Content material Ought to Be

In case your objective is progress or speedy progress on-line, it’s essential to be intentional with each piece of content material you create. Most companies or creators will skip this step however it’s so crucial to get clear in your imaginative and prescient, in order that your content material could be clear, as properly.

To begin, reply these three questions:

• What business are you in?
• What part of that business are you going to give attention to?
• Who do you need to attain/who’s your target market?

Instance:

What Trade are you in? Journey
What part of that business are you going to give attention to? San Diego Journey
Who do you need to attain/who’s your target market? San Diego Journey for Vacationers

Figuring out the reply to those questions will enable you with our subsequent step …

Step 4: Content material Analysis

Earlier than you even press document, you’ll need to perform a little research in your business to see what persons are presently searching for. The locations I like to recommend to my college students to do that analysis are these engines like google:

• YouTube
• AnswerThePublic.com
• TikTok

What you’re going to do is kind your business or business kind into the search bar to see what outcomes are steered beneath.

Following our instance from step three, as you possibly can see on this screenshot from YouTube, persons are trying to find “San Diego Issues To Do”, so I’m going to write down that down as a video concept.

Similar factor on TikTok. After I kind in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:

You’ll be able to repeat these steps by typing different phrases that must do along with your business. For instance, since my objective is to create “San Diego Journey for Vacationers‘’ content material, perhaps I’ll kind “vacationers” into the search engine to see what’s advisable.

After you have a listing of video concepts, you’re prepared for step 5.

Step 5: Plug Into Your Calendar and Begin Creating

In step two, you calculated what number of movies you would wish to create in a month.

For our instance, it was 14 movies/month.

I like to combine up my content material so that there’s room for spontaneity.

70% of my movies might be “search-based” video concepts (ie. the record of video concepts we created using engines like google).

However for the opposite 30%, I’ll go away room to adapt to tendencies and even make movies only for enjoyable!

So when you submit 14 movies/month perhaps your breakdown will appear to be this:

• 10 search-based movies (these are straightforward to batch movie forward of time so you possibly can plan content material upfront).
• 4 spontaneous movies (this leaves room for artistic freedom and spontaneity).

And that is all there may be to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And bear in mind: You may need to iterate as you go. As soon as you start figuring out which kinds of content material carry out properly (and which do not), you will get higher at selecting the precise matters best-suited to your model over time.