Information Storytelling: Abilities and Parts — Whiteboard Friday

Be a part of Lazarina on this Whiteboard Friday the place she discusses the crucial expertise and parts concerned in knowledge storytelling. Find out about knowledge evaluation, and knowledge visualization, in addition to learn how to talk wins and stability relationships with stakeholders.

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Video Transcription

Hello there. In the present day we will speak about knowledge storytelling. All through historical past, we people have used tales to speak info, to cross boundaries, and to additionally relate to at least one one other. So right now we will speak about knowledge storytelling and the way that can be utilized as a part of an web optimization or a advertising advisor’s function.

We’ll discuss in regards to the 4 essential elements of knowledge storytelling and the talents that you simply want as a way to create stunning knowledge tales.

Information Science

So the primary part of knowledge storytelling is knowledge science. So knowledge science is all about understanding what insights you wish to extract out of your knowledge, but it surely’s additionally in regards to the technical expertise that you simply want as a advisor or a marketer as a way to extract that knowledge.

So it combines a little bit bit of knowledge evaluation. It combines a little bit bit of knowledge engineering. However it’s all about understanding what knowledge you want as a way to inform a very good story.

Information Visualization

The second part of knowledge storytelling is knowledge visualization. So knowledge visualization is all about understanding learn how to visualize the info that you’ve got at hand based mostly on the insights that you simply wish to talk.

It is also about selecting the visuals that allow you to talk the narrative that you simply wish to your stakeholders higher. So this implies if in case you have a specific knowledge sort, whether or not it is numeric or text-based, it means selecting the visuals or in any other case the charts, the graphs, or tables that may allow you to to speak these insights to your stakeholders higher.

The Narrative

The third part is the narrative. So the narrative is all about how do you convey insights to your viewers. What’s most essential right here is that you simply discover ways to talk wins, learn how to evoke feelings in your stakeholders, learn how to perhaps create some urgency with the tales that you’re saying, and in addition learn how to talk the relationships between the initiatives that you simply’re engaged on and the outcomes that you’re seeing throughout the knowledge.

What can be crucial right here is to point out the trigger and impression relationship between the info factors, the initiatives that you simply’re engaged on, and what the outcomes of those are.

Relationships

The fourth part, the massive circle right here that usually individuals do not actually think about in knowledge storytelling is definitely the relationships.

So after we speak about relationships, it is all in regards to the relationships that you’ve got together with your stakeholders. That is one thing that usually you have to to work on as you might be working together with your stakeholders. However what’s most essential right here is to grasp your stakeholders. Who’re they?

What are their hidden motivations? Who’re they reporting in to? Or what’s a very powerful consequence for them for this specific undertaking? It is also crucial so that you can know earlier than you create a report or any type of knowledge story what success appears like for that individual individual and how one can greatest bridge the hole between the present efficiency and their excellent efficiency via the story that you simply inform.

So now that we’ve got all of those completely different expertise that you have to know, we are able to see the three essential elements of a profitable knowledge story, and that’s initially the info. We all know that the info needs to be correct. It needs to be dependable. So what’s most essential, if you end up your knowledge, is to grasp particularly whether or not there’s any sampling utilized, whether or not it is a dependable knowledge supply, whether or not the info is full.

So these are the sort of questions that try to be asking your self at any time when you might be analyzing the info that you simply wish to current to your shopper. The second crucial part and what we’ve got discovered is that you have to have a really compelling narrative. So the narrative is a mix between your potential to bridge the gaps between the info and the initiatives that you simply’re engaged on.

However it’s additionally a mix between who you might be reporting in to. So relying on who your viewers is, your narrative is probably going going to vary despite the fact that you might be reporting the identical knowledge. The third part is definitely the visuals that you will use. Every time you might be selecting visuals, all the time take into consideration whether or not that is essentially the most applicable option to current the knowledge that it’s important to that individual viewers, as a result of despite the fact that typically you may want to current to the viewers in a sure method, like to illustrate, for example, a dashboard, which may not be the best vessel for this knowledge and for this narrative for the actual individual.

Every time you might be selecting your visuals, it is crucial not solely to consider the platform the place you might be storing your reviews and the way you might be constructing them, but it surely’s additionally essential to consider whether or not you might be selecting essentially the most applicable graphs and charts as a way to assist the viewers perceive shortly what the specified actions after the report needs to be.

So at any time when you might be interested by your knowledge, your narrative, and your visuals, click on on the hyperlink throughout the weblog put up as a result of there shall be a guidelines there that can assist you via completely different questions on learn how to greatest set up these three parts if you’re constructing your knowledge story. With all of that, we’ve got coated a lesson for knowledge storytelling elements and expertise that you have to succeed.

Additional assets:

Youtube Video: Telling Tales with Information – What’s Information Storytelling and Easy methods to Implement as a Guide