70+ Social Media Demographics for Entrepreneurs in 2024

I get it, fellow entrepreneurs — typically, you simply want the numbers.

The juggernaut often known as social media solely will get greater with each new yr, and due to that, demographics shift with it. Finally, holding on high of vital numbers earlier than your social media campaigns may also help you obtain ROI in the long term.

Right here, we’ve compiled the state of social media demographics, optimized with an important knowledge you’ll want to learn about your viewers and shaping your personas for 2024.

Bounce Forward:

Normal Social Media Demographics

• Roughly 82% of People between 18 and 49 years outdated use a minimum of one social media web site. (Pew Analysis Heart)
• Earlier than working with influencers, 33% of entrepreneurs think about the demographic of their viewers. (HubSpot Weblog Analysis)
• Snapchat has the very best quantity (41%) of customers aged 18-29. (Statista)
• 90% of entrepreneurs discover that short-form movies akin to TikTok and Instagram reels have excessive ROI (71%) or common ROI (27%). (HubSpot Weblog Analysis)
• Social media customers use a mean of seven.2 social media platforms per 30 days. (Hootsuite)

Fb Demographics

Normal

• As of 2023, Fb has over 3 billion month-to-month energetic customers. (Statista)
• Fb has over 2 million every day energetic customers and virtually 4 million month-to-month energetic customers. (Meta)
• Fb is the simplest platform for group constructing. (HubSpot Weblog Analysis)
• The common person within the U.S. spends 30.9 minutes on Fb per day. (Statista)
• Fb is the most well-liked social media platform for entrepreneurs. (HubSpot Weblog Analysis)
• Fb is the fourth most visited web site within the U.S. (Semrush)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• Globally, 56.3% of Fb customers establish as male, whereas 43.7% establish as feminine. (Statista)
• Fb is used essentially the most by individuals aged 25-34. (Statista)
• 31% of U.S. adults repeatedly get information from Fb. (Pew Analysis Heart)
• By way of every day utilization, 33% of Gen Z respondents confirmed that they log into Fb a minimum of as soon as a day. (Ignite Social Media)
• Fb is the most well-liked social media app utilized by boomers, per GWI. However, TikTok, Snapchat, Reddit, and Instagram are additionally rising in recognition. (Insider Intelligence)

Geography

• India has essentially the most Fb customers at 314 million, with the U.S. in second place with 175 million customers. (Statista)

Takeaways

As the most well-liked social media community, Fb is unquestionably a platform value investing in. Its largest person group is Gen X but it surely nonetheless has a variety of customers throughout all ages. Moreover, Fb is widespread worldwide, making it an important social media community for manufacturers of all industries and places.

Instagram Demographics

Normal

• There are presently over 2.4 billion month-to-month energetic customers on Instagram. (Demand and Sage)
• Instagram has the very best ROI, engagement, and highest high quality leads. (HubSpot Weblog Analysis)
• The common period of time per day spent on Instagram is 33.1 minutes. (Statista)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• Males between the ages of 18 to 24 characterize the biggest demographic on Instagram, adopted carefully by males between 25 to 34 years outdated. (Statista)
• Most girls on Instagram are between 18 and 34 years outdated. (Statista)
• The smallest age group on Instagram is senior males 65+. (Statista)
• On common, U.S. customers will spend 49 minutes a day watching social video in 2024, a 5.8% enhance YoY, per our June 2023 forecast. (eMarketer)

Geography

• India and the U.S. lead the board because the international locations with the biggest Instagram viewers sizes, just like Fb. (Statista)
• For 2 consecutive years, essentially the most geo-tagged metropolis on the planet on Instagram has been Los Angeles, California. (Point out + Hubspot)
• The Asia-Pacific area has the very best engagement fee. (Point out + HubSpot)

Takeaways

Instagram is one other main social media platform with a big person base spanning all age teams, and it presents superior ecommerce options, making it extremely widespread amongst customers and priceless to manufacturers.

X (Twitter) Demographics

Normal

• X is the tenth most visited web site within the U.S. (Semrush)
• There are 360,000 posts despatched per minute on X. (Statista)
• X has 421 million month-to-month energetic customers, including 20 million in 2023. (Enterprise of Apps)
• The common period of time per day spent on X is 34.1 minutes. (Statista)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• X’s person base closely skews male, with solely 43.6% of customers figuring out as feminine. (Statista)

Geography

• The U.S. is the nation with essentially the most X customers, at 77 million, with Japan proper behind at 58.2 million. (Statista)

Takeaways

Should you’re trying to construct a group surrounding your model, X is a superb place to start out. It’s notably widespread within the U.S., so if that aligns together with your audience, think about establishing your digital store there.

TikTok Demographics

Normal

• Nearly all of TikTok creators are aged 18 to 24. (Exploding Subjects)
• 76% of customers say they prefer it when manufacturers are part of particular curiosity teams on TikTok. (TikTok)
• In response to well-known TikTokers, the perfect video length for straightforward consumption and retaining viewers’ consideration is 10 to 17 seconds. (Professional International Enterprise Options)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• 21.5% of TikTok’s world viewers are females between the ages of 18 and 24, and 17% are males between 18 and 24. (Statista)
• U.S. customers spend 59.8 minutes per day on TikTok. (Statista)
• Most TikTok customers within the U.S. are 10 to 19 years outdated, adopted by 20 to 29. (Exploding Subjects)
• Gen Z prefers to look at short-form movies on TikTok over Instagram. (eMarketer)

Geography

• The area with the biggest TikTok viewers is the U.S. (150 million customers). Indonesia follows with 126 million TikTok customers. (Statista)

Takeaways

TikTok’s viewers closely skews younger, with a big Gen Z inhabitants. As such, it’s an important platform for B2C manufacturers concentrating on this demographic. With short-form video taking off, it’s a possibility for manufacturers to not solely hop on a rising pattern however do it on a platform that caters to their goal audiences.

YouTube Demographics

Normal

• YouTube is the second simplest platform for constructing a social media group. (HubSpot Weblog Analysis)
• YouTube is the second most visited web site within the U.S. (Semrush)
• A mean of 1 billion hours of YouTube content material is watched on TV day by day. (YouTube)
• YouTube shorts common over 70 billion views per day. (YouTube)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• 1 / 4 of U.S. adults repeatedly get information from YouTube. (Pew Analysis Heart)
• Male customers account for 54.4% of the YouTube viewing inhabitants, whereas feminine customers account for under 45.6% of tourists. (International Media Insights)
• YouTube is the second most useful channel for locating content material on the Price of Residing Disaster; TikTok is first. (Statista)
• 68% of Gen Z customers stated they use YouTube for leisure and scrolling. (Later)

Geography

• Southern (580.1 million) and SouthEast Asia (332.6 million) have the very best variety of YouTube customers, adopted by North (279.1 million) and South America (262 million). (International Media Insights)

Takeaways

YouTube is the main video platform, with a variety of customers from Gen Z all the best way to Child Boomers. With the launch of YouTube shorts and the recognition of short-form video, manufacturers ought to develop a technique to capitalize on rising curiosity to generate leads.

LinkedIn Demographics

Normal

• Entrepreneurs can attain 900 million customers with LinkedIn Advertisements. (Information Reportal)
• Roughly 10.7% of the worldwide inhabitants has a LinkedIn. (Information Reportal)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• 57.2% of LinkedIn customers establish as male, whereas 42.8% establish as feminine. (Statista)
• Roughly 60% of LinkedIn customers are between 25 and 34 years of age. (DataReportal)
• 31% of LinkedIn customers are between 30 and 39, 23% between 40 and 49, and 17% between 18 and 29. (Statista)

Geography

• Over 75% of members are outdoors the U.S. (LinkedIn)
• LinkedIn is utilized in 200 international locations and areas worldwide. (LinkedIn)

Takeaways

LinkedIn continues to be the primary social media platform for B2B manufacturers. It’s stuffed with decision-makers and younger adults coming into the workforce prime for social promoting.

Reddit Demographics

Normal

• There are greater than 100k energetic Reddit communities. (Reddit)
• Between January and June 2023, 227.57 million posts had been created on Reddit. (Statista)
• Reddit is the third most visited web site within the U.S. (Semrush)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• Gen Z customers on Reddit have elevated yearly. It’s anticipated that in 2024, there will likely be 15.4 million energetic Gen Z customers on Reddit. (Statista)
• A majority of Reddit customers are male. (Statista)

Geography

• Nearly all of Reddit’s desktop customers are based mostly within the U.S. (48.46%), adopted by the U.Ok. (7.16%) and Canada (6.97%). (Statista)

Takeaways

Reddit’s person base has grown considerably lately. This implies that customers have gotten extra taken with what the community has to supply. From an viewers perspective, it’s made up largely of male Millennials, attracting most of its customers from the U.S.

Snapchat Demographics

Normal

• Snapchat reaches 90% of the 13 to 24-year-old inhabitants and 75% of the 13 to 34-year-old inhabitants in 25+ international locations. (Snapchat)
• Women and men aged 18-24 are Snapchat’s foremost goal market. (Statista)
• 182.35 million individuals in India use Snapchat, and 108.8 million individuals within the U.S. use Snapchat. (Statista)
• There are 364 million every day energetic customers worldwide. (Statista)
• There are 243 million Snapchats shared per minute on the platform. (Statista)

Age and Gender

Please notice that viewers knowledge for people who don’t establish inside the binary should not reported.

• 51% of Snapchat customers worldwide are feminine. (The Social Shepherd)
• About 46% of Snapchat customers are male. (Statista)
• Nearly all of Snapchat customers are between 18 and 24 years outdated. (Statista)

Takeaway

One factor that’s clear with this Snapchat knowledge is that younger individuals find it irresistible. After Instagram launched Tales, many thought Snapchat was on its means out. Seems, it’s nonetheless a serious participant within the social media recreation.

Be happy to check with this record periodically as you’re working by your editorial calendars and audits for the brand new yr. As this time of yr requires a recent slate, the analysis behind your subsequent unbelievable marketing campaign needs to be recent, as properly.

Comfortable planning!