This dashboard is now a Swiss Military knife of information that means that you can slice and cube to your coronary heart’s content material. Under are a few examples of how I exploit this dashboard to uncover alternatives and insights for my shoppers.
The place are opponents successful?
With this knowledge, we are able to shortly determine the highest competing domains, however what’s extra invaluable is figuring out the opponents for a specific intent stage and class.
I begin by filtering to the “Informational” stage because it represents essentially the most key phrases in our dataset. I additionally filter to the highest class for this intent stage which is “Blinds.” Taking a look at my Key phrase Rely card, I can now see that I’m a subset of 641 key phrases.
Observe: To filter a number of visuals in Energy BI, it is advisable to press and maintain the “Ctrl” button every time you click on a brand new visible to keep up all of the filters you clicked beforehand.
The highest competing subdomain right here is movies.blinds.com with visibility within the prime 20 for over 250 key phrases, most of that are for video outcomes. I hit ctrl+click on on the Video outcomes portion of movies.blinds.com to replace the key phrases desk to solely key phrases the place movies.blinds.com is rating within the prime 20 with a video outcome.
From all this, I can now say that movies.blinds.com is rating within the prime 20 positions for about 30 % of key phrases that fall into the “Blinds” class and the “Informational” intent stage. I also can see that a lot of the key phrases right here begin with “methods to,” which tells me that almost definitely, individuals trying to find blinds in an informational stage are in search of how-to directions and that video could also be a desired content material format.
The place ought to I focus my time?
Whether or not you’re in-house or at an company, time is all the time successful commodity. You need to use this dashboard to shortly determine alternatives that you have to be prioritizing first — alternatives that may assure you’ll ship bottom-line outcomes.
To search out these bottom-line outcomes, we’ll filter our knowledge utilizing the PPC conversions slicer in order that it solely consists of key phrases which have transformed at the least as soon as in our PPC campaigns.
As soon as I do this, I can see I’m working with a fairly restricted set of key phrases which were bucketed into intent phases. Nevertheless, I can proceed by drilling into the “Transactional” intent stage as a result of I wish to goal queries linked to a attainable buy.
Observe: Not each key phrase will fall into an intent stage if it doesn’t meet the standards we set. These key phrases will nonetheless seem within the knowledge, however that is the explanation why your whole key phrase depend won’t all the time match the entire key phrase depend within the intent phases or class tables.
From there, I wish to give attention to these “Transactional” key phrases which might be triggering reply bins to verify I’ve good visibility since they’re changing for me on PPC. To do this, I filter to solely present key phrases triggering reply bins. Based mostly on these filters, I can have a look at my key phrase desk and see most (if not all) of the key phrases are “set up” key phrases, and I don’t see my consumer’s area within the prime checklist of opponents. That is now an space of focus for me to start out driving natural conversions.
