I logged again on to social media after per week offline within the countryside, solely to see my timeline stuffed with information of an assassination try on Trump.
My first thought, after noting my impeccable timing, was: “Let me see how CNN frames this.”
And lo and behold: The very first thing they wrote was that “Trump was rushed off stage after falling at his rally”.
You’ll have had the same thought course of like mine, and should you did, you’ll most likely agree that the media panorama has modified.
Lots.
Influenced by the political leanings of its workforce, the rise of cancel tradition, and the necessity to generate income, this shift has majorly impacted how tech and Bitcoin (and just about every part else) are considered.
So what is going on on right here?
Let’s dive into what’s shaping in the present day’s media.
No Monolithic Media Elite
First off, let’s make one factor clear: There is not any secret group of media elites calling the pictures.
The concept of a capital “M” Media controlling every part is solely not true.
It’s a fable.
What’s actually occurring is that many journalists come from elite colleges like Columbia, Harvard, or Penn. This pattern has introduced a liberal bias to the media, not due to a grand conspiracy, however due to the backgrounds and views of these creating the information.
This liberal slant has notably affected protection of tech and Bitcoin, making left-leaning media shops basically anti-tech.
Typically, liberals have been cautious of fast tech developments and the decentralized nature of Bitcoin, seeing them as threats to laws and conventional monetary methods.
The Rise of Cancel Tradition
One other issue is that the final decade has seen cancel tradition take off, the place individuals or firms face public shaming for controversial opinions or actions.
This has additionally influenced media firms in a significant method, making journalists really feel they should align their reporting with prevailing attitudes to keep away from backlash.
In consequence, media firms have let their workers’ political biases form the content material greater than they used to.
Now, you could suppose that is totally different from the MSM of earlier a long time, considering they aimed to be extra balanced and fewer politically charged.
Certain, political bias has usually overshadowed factual reporting, particularly in hot-button areas like tech and Bitcoin, however that is nothing new.
Chasing Fact vs. Making Cash
On the core of media operations is the wrestle between discovering the reality and creating wealth.
These firms generate income in two methods: promoting, which connects potential consumers with sellers, and subscriptions, which embrace client subscriptions (like your $10/month information subscription) and enterprise subscriptions (like shopping for a Bloomberg terminal).
Should you look again during the last 15 years, the period of mass client publications is over. In the present day, the media is flourishing at two ends of the spectrum.
The New York Occasions, for instance, is doing phenomenally properly. Folks won’t notice that the New York Occasions can be a product firm at this level, with 30-40% of their enterprise coming from video games and cooking, and one other huge chunk from their subscriptions.
The purpose is; whereas journalism ideally seeks to uncover and report the reality, financial realities dictate in any other case.
Media firms want to interact their viewers and generate income in several methods, in order that they cater to what their viewers needs, sNavigating media bias is vital in a digital age when that bias is turning into extra pronounced.ometimes sacrificing goal fact, typically sacrificing precise journalistic work in favor of no matter brings in income.
This explains why media shops tailor their content material to their viewers’s preferences.
Editorial choices about what tales to spotlight and body points are pushed by what is going to entice readers and viewers to not solely the story itself however the multimedia ecosystem an outlet needs to supply to stay related and economically viable.
A Historic Perspective on Media Bias
However whereas these totally different income streams are new approaches to media, bias itself just isn’t.
In the course of the American Civil Conflict, newspapers overtly supported particular political factions. (Google “Copperhead Democrats” to get an thought of one in all three totally different media shops all choosing a aspect.)
In the present day’s media works precisely the identical method, solely with fashionable complexities.
Digital platforms and algorithms that curate content material primarily based on consumer preferences have intensified echo chambers, the place individuals principally see info that helps their current beliefs.
This echo chamber impact worsens media bias, as shops produce content material that aligns with their viewers’s views to maintain them engaged.
For tech and Bitcoin, this implies detrimental narratives will stick, making it robust to combat the biases.
Bitcoin Is Not For Everybody
In an opinion piece from final yr, I wrote about how Bitcoin just isn’t for everybody, which means that one has to have a look at particular teams. The Bitcoin and wider tech business want to grasp and navigate this panorama.
As a result of having a bent in direction of sure subjects is okay—it is a part of the media. The issue occurs when that bias results in writing issues that are not factual.
And that’s the reason why individuals have grown to dislike the mainstream media as an entire—not as a result of it has a bias, however as a result of that bias usually overpowers factual reporting. It is a comparatively new phenomenon.
And from the look of it, it would proceed, or media organizations may notice that in the event that they preserve doing this, they’re going to lose their viewers’s belief.
Or possibly the lesson is the inverse: Should you go too impartial, your viewers may additionally react negatively, attempting to cancel you or pull their contracts.
Most media organizations, whether or not it is CNN, the New York Occasions, or Fox Information, know what their viewers needs to listen to. The one time they face a revolt is once they current the alternative narrative.
So curate your content material consumption rigorously.
As a result of I do know the world is horrifying proper now, but it surely’s gonna get method worse.
It is a visitor submit by Fernando Nikolic. Opinions expressed are totally their very own and don’t essentially replicate these of BTC Inc or Bitcoin Journal.
