The Prime Search Engines in 2024 [Including 17 Google Alternatives]

Google’s agency grip on the search engine market is a marketer’s dream — and nightmare.

Commanding practically 92% of the worldwide search market share, Google is the place most of us focus our search engine advertising and marketing.

However that market share additionally makes it loads more durable to hold on to high-ranking search engine outcomes pages (SERP). The excellent news is that regardless of these excessive numbers, there are nonetheless alternatives for the savvy marketer to achieve the tens of millions of people that use different engines like google.

Particularly now that AI-powered engines like google have fairly actually entered the chat, there’s renewed curiosity in non-Google engines like google for each customers and SEOs. (And for those who’re a marketer on the lookout for some ground-up assist on the right way to get began with search engine optimisation — we’ve received a pack for that.)

Word: To compile this listing, I regarded on the worldwide market share of engines like google on desktop and cellular from June 2023 to June 2024.

I averaged every search engine’s market share over 12 months with knowledge from Statcounter GlobalStats, except in any other case famous.

1. Google

Google dominates within the US, dealing with 60% of all search queries — however that also presents an enormous alternative for entrepreneurs to achieve the opposite 40%.

It’s the logical place to begin for advertising and marketing, working paid advertising and marketing campaigns, and creating natural visitors methods.

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However remember that Google‘s algorithm works to meet customers’ wants instantly on Google so that they needn’t click on any hyperlinks. Options like this, plus Google’s recognition, may make it onerous so that you can seize as a lot web site visitors as you need.

Google lately rolled out AI Overviews, which makes use of Gemini, its proprietary AI, to summarize your search outcomes.

Though Google started releasing enhancements to AI Overviews as quickly because it was launched, it’s nonetheless a good suggestion to double-check the outcomes for accuracy.

Regardless of Google’s dominance, there’s loads of different engines like google — and doubtlessly a big viewers for entrepreneurs and SEOs seeking to increase their viewers.

We rounded up 17 different engines like google, together with a number of powered by AI, as alternate options to Google.

Different Search Engines

2. Microsoft Bing

Microsoft Bing trails at a distant second with an total common of three.23% of the market share worldwide and simply 0.55% on cellular. This engine additionally powers Yahoo!, the U.S.’s third-biggest search engine.

Bing’s search pages look just like Google’s, with the identical classes and an identical white background, with blue hyperlinks and inexperienced URLs.

Bing moreover gives Microsoft Rewards, a program that provides you factors once you search or store on the engine. You possibly can redeem these factors for present playing cards, nonprofit donations, and extra.

Bing additionally lately added an AI part, known as Copilot, which summarizes search outcomes for you.

Nonetheless — it is a fairly essential “nonetheless” for entrepreneurs and SEOs who depend on natural visitors — the direct hyperlinks are more durable for customers to seek out and the primary hyperlink it offered was to a unique touchdown web page than the one linked above.

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Copilot tries to be encouraging concerning the chance of the current Eurovision winner touring my metropolis. Its human-like tone stands out from different AI-powered searches.

3. Yahoo!

Its news-heavy web page isn’t the sleekest search engine interface, however Yahoo! continues to be one of many extra widespread alternate options to Google, with simply over 1.16% of the worldwide market share.

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Yahoo! is powered by Microsoft Bing, so search outcomes are related. Its search outcomes web page has a minimalist, text-heavy interface.

Nonetheless, it is nonetheless an essential search engine in its personal proper, with over 4 billion month-to-month customers in 2023.

4. Yandex

In some native markets, smaller engines like google go head-to-head with Google — and win.

Russian search engine Yandex has roughly 1.62% of the worldwide market share, however in its house nation, that skyrockets to almost 71%. (Google holds the quantity two spot.) In case you do enterprise globally and want to attain Russian prospects, there are some things to remember.

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For instance, Yandex has many high quality indicators, or badges, that it could show alongside search outcomes. One of the outstanding is the location high quality index (SQI), which signifies how helpful your web site is to customers.

Like Google, Yandex considers whether or not a person’s question has native intent, and it’ll show regional-dependent outcomes. To account for this, you’ll want to enter Yandex’s webmaster instruments and set a web site area.

It’s not marketed anyplace on its search engine, however Yandex’s company web site notes that AI applied sciences are delivered to all its merchandise, together with search.

5. DuckDuckGo

In case you‘re uneasy about focused advertisements or don’t need your search knowledge saved, you may need to attempt DuckDuckGo, which touts itself as “the search engine that doesn’t observe you.”

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It additionally doesn’t gather or retailer any data, so you’ll be able to seek for footwear with out being bombarded by subsequent Macy‘s advertisements. It’s price noting there are nonetheless advertisements on DuckDuckGo — simply not customized ones.

DuckDuckGo has a clear interface that makes it simple to navigate. With greater than 4.5 billion customers each month in 2023, it is slowly gaining steam within the search market, particularly as customers develop into extra involved about privateness.

6. Baidu

Baidu is China’s largest search engine, capturing 52.15% of China’s search market.

The search engine is in Mandarin, however in any other case appears just like Google, with a white background, blue hyperlinks, and inexperienced URLs. Like Google, Baidu goals to include extra wealthy options within the SERPs.

In case you’re seeking to enchantment to the Asian market, Baidu is an efficient possibility to contemplate.

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Nonetheless, the search engine censors sure photographs and blocks pro-democracy web sites. In case you’re evaluating search outcomes, you’ll discover a extra complete outcomes listing on Google.

7. Ask.com

Ask.com, previously often known as Ask Jeeves, is a search engine that was designed — pre-AI-powered search — to reply questions.

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Ask.com’s interface is just like Yahoo!’s, with information beneath the search bod. Nonetheless, not like Yahoo!, which is powered by Bing, Ask.com is a standalone search engine.

8. Naver

Naver is South Korea’s second hottest search engine, claiming 53.04% of the nation’s search engine market. Naver’s interface is completely in Korean, with no English model.

Greater than a easy search engine, Naver customers can entry information content material, search options, and extra.

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Though it’s in Korean, I used Google Translate to view the touchdown web page in English.

Notably, Naver is a localized search engine, which means that it doesn’t crawl and catalog the whole web.

In case you’re concentrating on the South Korean market along with your content material, be sure your search engine optimisation matches the standards of South Korea’s second-most widespread search engine.

9. Ecosia

Ecosia is “the search engine that vegetation bushes.” For each search a person makes with Ecosia (both the webpage or its free browser extension), Ecosia will allocate a part of its earnings to plant bushes in susceptible areas.

Thus far, Ecosia has planted practically 210 million bushes and devoted one other 85 million euros (about $92 million) to local weather motion.

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Word to entrepreneurs: Ecosia’s sponsored spots push your content material practically under the fold.

Ecosia is hottest in its house nation of Germany, the place it has 0.87% of the market. Like Yahoo!, Ecosia runs on Microsoft Bing.

10. AOL

AOL, previously often known as America On-line, is each a web based media firm and a search engine. The interface includes a search bar and nationwide information articles, together with native information and climate.

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AOL’s search outcomes web page could be very ad-heavy — you’ll should look under the fold to see your outcomes.

Most of AOL’s visitors is generated from america, nevertheless it’s on the decline, at solely 0.09% of the market.

11. Web Archive

Web Archive is a unique form of search engine. As its identify implies, Web Archive is a free archive of books, motion pictures, software program, music, web sites, and so forth.

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As a substitute of making an attempt to rank on this search engine, customers can join a free account and add their content material to the archives.

Most of Web Archive’s viewers is positioned in america. Nonetheless, the search engine is gaining recognition in different nations, comparable to Nice Britain and India.

12. Yep

The favored search engine optimisation software Ahrefs launched Yep, an AI-powered search engine, in 2022.

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Yep’s enterprise mannequin distinguishes it from the remainder. It shares 90% of its advert income with content material creators in an effort to encourage extra individuals to share their information and high-quality content material.

13. Courageous Search

Of the half a dozen or so AI-powered engines like google I examined for this text, Courageous was one in all my favorites. In our personal analysis, it was the AI search engine of selection, most well-liked by 8% of respondents.

Courageous’s default settings don’t embody AI search, however when you toggle on “search with AI,” it delivers AI summaries above conventional search outcomes.

It has a clear interface and a few of the most enhanced privateness options of any search engine on this listing. It blocks advertisements and cross-site cookie monitoring, and it doesn’t gather any data about its customers.

HubSpot’s analysis means that shall be key to capturing common AI search customers — privateness and safety have been among the many high considerations, and 1 / 4 of respondents stated they’re solely seemingly to make use of AI engines like google if their considerations are addressed.

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Courageous’s search outcomes have been impressively thorough. Once I requested for assist writing a listicle about engines like google, it started with the historical past of engines like google — nevertheless it nonetheless gave me related details about present engines like google.

14. Andi

Andi has a vertically cut up interface, with the standard AI search engine chat field on the left, and sources on the appropriate. That’s helpful for entrepreneurs and customers alike, each of whom need excessive placement of probably the most related outcomes.

Seeing acquainted, credible sources could alleviate shopper anxiousness round AI. Getting incorrect data was the highest concern cited in current HubSpot analysis..

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15. Perplexity AI

Perplexity has gotten plenty of buzz in 2024. It has an identical design to different AI engines like google, with supply hyperlinks above an extended reply in simply skimmable bullet factors. It additionally options citations that reveal the supply once you hover over them — important to make sure that you’re not falling prey to misinformation.

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HubSpot’s analysis confirmed that Perplexity tied with You.com because the second-most widespread AI search engine, most well-liked by 5% of all respondents.

16. Phind.com

Phind.com payments itself as “a solution engine” designed particularly for builders. It nonetheless does a high quality job dealing with the extra mundane queries, however for those who need assistance getting “from thought to working product,” this search engine was constructed for you.

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17. You.com

You.com has 4 assistants to select from to assist a wide range of extra difficult queries: Sensible, Genius, Artistic, and Analysis.

I attempted out the Analysis assistant to see if it might suggest some status dramas for me.

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It ready an simply skimmable report that started, “In case you are a fan of status dramas, you’re seemingly on the lookout for TV reveals that supply high-quality storytelling, advanced characters, and infrequently, a cinematic really feel.”

The outcomes included the same old suspects (The Wire, Sopranos), but additionally a number of newer recs (The Crown, Succession).

It additionally has 15 AI fashions to select from — for those who’re an AI fanatic, that is the one to make use of. You possibly can choose from totally different variations of GPT, Gemini, Claude, and others.

18. Komo

I requested Komo to inform me about HubSpot’s web site grader, and it rapidly summarized it, calling it “a robust and complete software” (cease it, we’re blushing).

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Like different AI engines like google, it has bibliography-style citations that make it simple to type truth from fiction.

Rising Search Engine Traits

Social Media Search

TikTok and YouTube aren’t engines like google per se, however take into consideration how typically you utilize their search capabilities.

Latest HubSpot analysis confirmed that 42% — not fairly half! — of respondents flip to social media to seek for data. That’s greater than some other search engine besides Google.

Meta, which owns Fb, Instagram, and WhatsApp, has already integrated its proprietary AI search into all three platforms.

Google Updates

Google is all the time working to prioritize good content material, with enhancements just like the 2024 Core Replace, which penalizes lower-quality, unoriginal, typically AI-generated content material. HubSpot’s Supervisor of EN Weblog Technique, Amanda Sellers, says it has large implications for the trade.

“First, Google is sending a robust sign that content material written by people is preferable to content material by computer systems. (Ironic, given nearly all the SERPs are algorithmized.)”

Sellers additionally factors out that this replace ought to encourage SEOs to take a extra complete strategy to web site efficiency.

“This replace prioritizes user-first content material over keyword-first content material,” Sellers explains. “With this in thoughts, SEOs needs to be taking a look at their web site as an entire and ensuring they’re creating useful, dependable content material for his or her customers — not for engines like google.”

Assume Past Google

In the end, it is important to contemplate various visitors alternatives moreover Google when creating an search engine optimisation technique.

By diversifying your sources, you’re extra prone to seize the primary web page on SERPs, and also you’re in a greater place to discover a actually superb audience.

This text was initially revealed in September 2018 and has been up to date for comprehensiveness.