The Greatest Occasions to Publish on Social Media in 2024 [New Data]

As a social media marketer or somebody attempting to construct your social media presence, you recognize that it isn’t sufficient simply to put up new content material — the occasions you put up additionally play a vital function.

So, if you’re questioning what the most effective occasions to put up on social media in 2024 are, I’ve received you coated. On this put up, I’ve compiled a few of the key statistics from main research on the most effective occasions to put up on social media.

Greatest Time to Publish on Instagram

Instagram has surpassed 2 billion month-to-month customers, with most of its base accessing the platform through cell.

Listed here are a few of the most up-to-date and related research round the most effective time to put up on Instagram:

• Based mostly on analyzing 5.5 million social media posts, Buffer states that the most effective occasions to put up on Instagram are 7 AM to eight AM on weekdays.
• In line with the identical report, the most effective day to put up on Instagram is Friday. The worst day is on Sunday.
• The worst occasions to put up are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee means that the most effective occasions to put up on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• In line with a SocialPilot examine on over 50,000 Instagram accounts, the most effective time to put up on Instagram is between 7 AM and 9 AM.
• Later states that the most effective time to put up on Instagram is 4 AM.

Picture Supply

Whereas posting on the proper time is necessary, it is usually necessary to optimize your posts with the best caption in order that they attain the utmost viewers. You should use instruments like Hubspot AI Social Media Caption Generator to simply create participating and impactful copy on your posts.

Greatest Time to Publish on Fb

With regards to the most effective occasions to put up on Fb, entrepreneurs report virtually equivalent numbers as they do on Instagram.

Picture Supply

• In line with Buffer, the most effective time to put up on Fb is between 9 and 10 AM.
• One of the best days to put up on Fb are Fridays. The worst are on Saturdays and Sundays.
• The worst occasions to put up are 4 AM to five AM and 11 PM to 12 AM.
• In line with SocialBee, the most effective occasions to put up on Fb are between 8 AM and 1 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Publish on X (Twitter)

After analyzing over 1 million tweets, Buffer discovered that the most effective occasions to put up on this text-based social media platform is 11 AM on Mondays and Fridays.

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• SocialBee states that the most effective time to put up on X is between 9 AM and 4 PM on Thursdays and Fridays.
• For higher engagement, SocialPilot suggests posting within the mornings between 8 AM and 10 AM and evenings between 6 PM and 9 PM on weekdays.
• On weekends, it is best to put up between 11 AM to five PM.

Greatest Time to Publish on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many prime days to put up.

• CoSchedule suggests posting on LinkedIn at 12:00 PM, 10:00 AM, and 1:00 AM.
• One of the best days to put up, based on them, are Tuesdays, Thursdays, and Wednesdays.
• The bottom-performing days are Sundays, Saturdays, and Mondays.
• In line with Buffer, you will get excessive engagement if you happen to put up between 9 AM and 5 AM on weekdays.
• SocialPilot states the most effective time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Greatest Time to Publish on Pinterest

• One of the best occasions to put up on Pinterest, based on CoSchedule, are 12:00 PM, 6:17 PM, and eight:02 PM.
• The worst occasions are 4:00 AM, 5:00 AM, and 1:00 AM.
• One of the best days to put up are Fridays, Tuesdays, and Thursdays.
• In line with SocialPilot, the most effective occasions to put up on Pinterest are on Fridays at 3 PM.
• On weekends, posting on Saturdays from 8 PM to 11 PM is good.

Greatest Time to Publish on YouTube

82% of U.S. adults use YouTube and information from a 2023 Pew Analysis examine means that its attain is rising. So, how are you going to get the most effective attain on the platform? Let’s dive in.

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• Buffer states that movies shared between 3 and 4 PM on Fridays are likely to get the very best variety of views.
• In line with SocialPilot, the most effective time is between 2 PM and 4 PM on weekdays.
• Sunday is the most effective day to put up, between 9 AM and 11 AM.

Whereas reviews and surveys state one factor, YouTube specialists have a barely totally different opinion on the most effective time to put up on YouTube.

That is what Robert Benjamin, a social media professional with greater than 708K subscribers on YouTube, has to say.

“Personally, I’ve discovered the most effective time to put up to be 10 AM – 12 PM, however this may be largely dictated by the connection that you’ve got along with your viewers. My advice to anybody importing YouTube content material is that they attempt to put up on an everyday schedule in order that their viewers is aware of when to anticipate a video.”

Jensen Tung, a content material creator and entrepreneur with greater than 457K subscribers, believes that the most effective time to put up is determined by your viewers demographic and time zone.

He states, “There is no such thing as a one-size-fits-all finest time to put up. It is determined by your viewers’s demographic and the time zone most of your viewers are in … YouTube Studio can present the precise hours your viewers watches your content material. Let that information inform your posting time.”

Greatest Time to Publish on TikTok

Since 2020, TikTok has change into the go-to short-form video platform for Gen-Z and Millennial shoppers.

Picture Supply

• Research by SocialPilot present that the most effective time to put up on TikTok is 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM from Tuesdays to Thursdays.
• Hopper states 10 AM to 11 AM mid-week as the general finest time.
• In line with Buffer, the most effective time is 2 PM on Mondays, 4 PM on Wednesdays, and eight AM on Saturdays.

Creating an Efficient Posting Schedule

Though every social community sees its engagement improve at particular hours and days of the week, you’ll nonetheless need to tailor your method to your viewers.

Use this information as a information if you happen to don’t have sufficient information but. When you begin posting usually and have collected information, assessment it to find out when your viewers is most lively on the platform and what posting schedule they reply to essentially the most.

It’s possible you’ll discover that sure content material varieties work higher when posted at sure occasions. As an illustration, your movies could carry out nicely when posting within the morning, whereas your photographs could do higher within the late afternoon.

Editor’s notice: This put up was initially revealed in 2017, however was up to date for comprehensiveness.