An About web page is the proper place to study the ins and outs of a model. It tells you their mission, values, journey, and what others take into consideration them.
However condensing all of this into a couple of paragraphs is a tall order.
You want a strong construction and a artistic structure in your About Us web page to depart a long-lasting impression on guests — and preserve them coming again for extra.
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I reviewed dozens of About Us and About Me pages to handpick 26 superior examples in your inspiration. You’ll additionally discover ready-to-use About web page templates to get began in minutes.
However first, I’ll share my greatest ideas for writing and designing a stellar About web page.
We’ll cowl:
Featured Useful resource: Our 29 Favourite About Us Pages
Obtain the information to evaluation what we love about these wonderful about us web page examples, plus a couple of recommendations on methods to make one among your individual.
What makes a superb About web page?
A very good About web page shares your distinctive story and offers folks a glimpse into what it’d be like working with you (as a person or firm).
It ought to be equally enjoyable and significant to resonate with the supposed viewers. You may doc your journey of beginning a enterprise with visuals to make the web page extra interesting.
There’s no one-fits-all construction for About pages as a result of they’re private to you and your organization. Nonetheless, I’ve curated seven greatest practices after reviewing a few of the greatest About pages.
Let’s break down the step-by-step course of to design a stellar About web page.
The best way to Write a Successful About Web page: A Plug-and-Play Information
I checked out dozens of About pages to grasp precisely what goes into creating an attractive but purposeful web page introducing you/your organization.
I’ve condensed all my learnings from this train right into a 7-step information for constructing a superb About web page.
1. Set up your mission assertion.
Your About web page can and can be extra complete than a single mission assertion.
Nonetheless, to attract folks in, it is advisable succinctly state your targets up high.
What’s what you are promoting right here to do? Why ought to your web site guests care? This info offers readers one thing to recollect about your organization lengthy after they go away your web site.
I discovered that the very best About pages rapidly inform you the person/firm’s big-picture targets. Right here’s an awesome instance from Cosmix — the About web page offers you a six-word abstract of their largest aim and shares their three core values.
2. Create a story round your story.
Each enterprise has a narrative to inform.
Even in the event you’re operating a startup with a short historical past, you’ll need to share why you began this firm within the first place and the way you’re planning to succeed in your targets.
Speak about the way you reached the place you’re as we speak and what you propose to perform subsequent.
Miro’s About web page shares a brief snippet concerning the firm’s origin story. It completely explains the issues that nudged their founder, Andrey Khusid, to construct the instrument and the way it’s attaining this function.
💡 Professional tip: Isolate the milestones earlier than your organization’s founding and use them to present readers some backstory in your present enterprise.
3. Define the way you’ve advanced.
There’s no disgrace in admitting how what you are promoting technique — and even your mind-set — has advanced because you started. The truth is, speaking about your pivots makes your story extra layered and intriguing.
An About web page is the proper place to speak about the place you began, the way you’ve grown, and the beliefs which have helped your group mature.
Use these moments to point out folks that you simply’re all the time prepared to alter and adapt to the wants of your business.
Buffer’s About web page shares a whole timeline of occasions within the firm’s historical past — from 2010, when it was first created as a bunch mission, to its present-day milestones.
4. Emphasize your “aha!” second.
Each good firm was based on an concept — one thing the present market won’t but supply. And that’s what makes your story really distinctive.
Take into consideration the concept made all of this occur and use this “aha!” second as a spotlight level when telling your organization story.
What was a problem you confronted whereas creating your organization? How did this problem or discovery form what you’re as we speak?
The easiest way to create an aha! second is to make it private — share the precise story of what you struggled with. Right here’s an superior instance by Chutnefy the place the founders wrote a personalised letter to share the place all of it started.
5. Speak about your viewers.
Your About web page shouldn’t speak solely about you.
You need to share your story whereas additionally telling your viewers what’s in it for them. Flip the highlight in your viewers by explaining what you’re making an attempt to realize to make their lives simpler and higher.
Consider it as a strategy to present prospects that them and you could assist them. Trainn’s About web page highlights what’s in it for customers, emphasizing its distinctive differentiator.
6. Share your model values.
Potential workers are a secondary viewers of your organization’s About web page.
And your About web page offers them a glimpse of what it’s like working at your organization. It ought to clarify why anybody ought to be part of your staff.
That’s why you’ll be able to spotlight your core model values and illustrate how you’re employed as a staff. Finished proper, this lets you rent job candidates who align with all the pieces your organization represents.
Your values converse lots about what you are promoting and set clear expectations for many who need to work with you. Canva does an awesome job at sharing its core values with a brief rationalization of what every worth means in your staff.
7. Add social proof.
Create credibility in your About web page by including buyer logos, worker testimonials, media protection, and extra. Think about giving a shoutout to your most profitable shoppers and linking to a case examine.
This social proof offers folks a greater perspective in your model and creates a constructive impression. Right here’s how Webflow cites a couple of media snippets on its About web page to realize folks’s belief and provides them extra insights concerning the model.
7 Ideas for Designing a Stunning + Useful About Web page
An excellent About web page design goes past simply incorporating your organization shade schemes. The visuals, fonts, and colours you employ could make an enormous distinction for end-users.
Listed below are seven ideas for designing an About web page that makes folks tick!
1. Select a superb shade palette.
People have a pure response to totally different colours, and the colours you select can influence your conversion charges. That’s why it is advisable design your About web page with shade psychology in thoughts.
As an example, blue connotes safety, power, knowledge, and belief. Each BlueCross BlueShield’s brand and internet web page make use of the colour to bolster that their sufferers are in educated fingers.
2. Humanize your model with visuals.
Your About web page’s visuals can humanize your model and resonate higher together with your viewers. What’s much more necessary is to make use of visuals of actual folks, not inventory pictures. As an example, HubSpot’s About web page has a picture of our founders.
And let’s not neglect the lovable canine beside our CTO! This photograph makes our model heat to customers and helps us present the faces behind the HubSpot model.
Go a step additional through the use of movies to inform your organization’s story. Individuals search connection, and there’s no higher strategy to join than to look on digicam.
Right here’s an instance of a video from HubSpot’s About Us web page:
3. Select some superior workers pictures.
Most About Us pages embody pictures of workers — whether or not that be the C-suite, the founders, or all members of your staff. If doable, go for skilled headshots on a impartial background.
Ideally, your staff’s pictures can have an identical shade scheme to your organization’s colours. Be sure that each headshot backgrounds and your staff’s outfits don’t conflict with the colours already in your website.
Literal People’ About web page shares an awesome instance of how one can present your staff on the web page — it contains every worker’s picture, title, location, and a brief blurb about them.
4. Use readable fonts.
Discovering high quality fonts is essential when designing an About Us web page. If you wish to use a couple of font, instruments like fontpair will offer you glorious font mixtures.
Moreover, you need to ensure your font is accessible to people with disabilities. This ensures all of your guests have a wealthy expertise when going by way of your About web page.
Picture Supply
5. Keep away from lengthy paragraphs and sentences.
Lengthy sentences and paragraphs make your content material troublesome for readers to eat. As a normal rule, your paragraphs shouldn’t exceed 3-4 strains, and every sentence ought to be beneath 20 phrases.
Bonus: Shorter blocks of textual content make your web page simply scannable throughout totally different display screen sizes!
6. Make the web page responsive.
Not everybody will go to your web page on their desktop browsers. Many will go to from their tablets and smartphones. Responsive design makes positive your web page appears nice on all units.
There are a number of paid instruments to test your web page responsiveness. However in the event you desire free instruments, this responsive design checker is a wonderful choice for testing the looks of your About Us web page on 26 display screen sizes.
7. Enhance web page load time.
Irrespective of the scale of what you are promoting, you’ll need your About web page to load quick. In case your web page takes too lengthy to load, guests will click on away.
You may test your web page velocity utilizing Google’s PageSpeed Insights. If you happen to discover your About web page takes too lengthy to load, take into account lowering the scale of your photos.
About Us Web page Templates and Examples
About Us Templates
You may simply create an About Us template in your firm web site. Irrespective of what you are promoting, your About web page ought to embody:
- A mission assertion. This describes the aim of what you are promoting because it pertains to the business or market you serve.
- A imaginative and prescient assertion. Define the way forward for what you are promoting on this part.
- Your values. Core values assist the reader join with you and what you are promoting on a private stage.
- A goal market abstract. Your website guests need to know that they’re in the fitting place and that your organization can assist them.
- A short firm historical past. In addition to piquing your guests’ curiosity, a short firm historical past can assist the press describe what you are promoting precisely.
After you write a draft, you need to use one among HubSpot’s done-for-you web site templates to create your web page structure. You may set up and customise these templates in minutes.
Finished-for-you About Us Web page Templates
Whereas the copy is a vital component of your About web page, you’ll additionally need to showcase your model story and id to the world. I’ve curated these About web page templates that can assist you create a compelling consumer expertise.
1. Touraza Template (WordPress)
If you would like one thing with just a little taste, the Touraza template is a tasteful alternative. With the “meet the staff” part close to the highest, geometric designs, and hanging typography, you can showcase the people behind your model.
2. Logan Template (Shopify)
This template makes use of enormous photos in a contemporary structure to interrupt up the ample white house. The end result: a clear and satisfying studying expertise.
The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of shade may be custom-made to your model model, drawing emphasis to your CTA.
3. Munchies Template (WordPress)
This theme is nice for small companies with a short firm historical past. You can begin by explaining your mission concisely, then bounce proper into necessary hyperlinks.
4. Mobirise Template (WordPress)
This visually compelling web page permits you to disperse info evenly. The superb use of white house means there’ll be no large wall of textual content to impede readability in your internet web page guests.
You may briefly describe your historical past on the high of the web page. The three icons mean you can lay out your most necessary values. Plus, the web page includes a carousel, so you’ll be able to embody headshots and titles in your teammates.
Finest About Us Web page Examples
1. Yellow Leaf Hammocks
Good tales humanize your model, offering context and which means in your providing. What’s extra, good tales are sticky — which implies persons are extra prone to join with them and move them on.
Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down totally different items of the story into sections that mix phrases and simply digestible graphics.
What I really like: Yellow Leaf put their storytelling expertise to work on their About web page. They use descriptive and emotive copy and beautiful graphics. I discover that an About web page with a narrative works tougher for his or her enterprise than a generic one.
2. Eight Hour Day
Some folks suppose About Us pages must sound formal to realize credibility and belief. Properly, that’s not completely right as a result of most individuals discover it simpler to belief not-so-formal human beings. So preserve your About web page pleasant and actual.
Take inspiration from Eight Hour Day. They humanize their model by showcasing the folks behind the corporate.
What I really like: Introducing the founders with inviting pictures on this About Us web page drives dwelling the purpose that Nathan and Katie are “two people with a ardour for creativity — creativity makes us blissful.”
3. Apptopia
Individuals need to know what what you are promoting does and the way it can assist them. In spite of everything, if folks cannot work out what you do, how will they know they want your services or products?
So, skip the business lingo — that’s what Apptopia does on its About Us web page. Their easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the common individual to grasp it.
What I really like: Apptopia makes use of brief and punchy sentences to elucidate advanced merchandise and concepts in a means that isn’t patronizing. I recognize how the copy on this About Us web page leads with empathy.
4. Moz
As a substitute of following the traditional About Us script, attempt one thing totally different. Take Moz, for instance. So much has occurred since they based the corporate in 2004. This web page shares the corporate’s milestones utilizing a enjoyable and clear design.
Moz’s About Us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.
What I really like: When this web page, I famous the common-or-garden references to how Moz obtained funding, the way it switched its model positioning — and, most significantly, the way it switched again to its unique mannequin.
This speaks volumes concerning the significance of honesty and humility in your prospects.
5. Yokel Native
On its About web page, Yokel Native spotlights its shoppers, its story and mission, and the staff behind the model.
This final component is important as a result of Yokel Native is aware of that its vibe wins over potential shoppers. In spite of everything, if you rent an company, you’re hiring its folks. And other people have personalities.
What I really like: As a result of “Yokel Native” is a little bit of a kooky title that offers folks pause, the corporate pokes enjoyable at it by offering the definition.
This results in pictures of the staff at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur.
I really like how this web page ties the banding of the web page collectively.
6. Nike
Nike started on the campus of the College of Oregon on the hand of the faculty’s observe coach, Invoice Bowerman.
Despite the fact that he now not works on the firm, one among his beloved quotes nonetheless stands on the backside of Nike’s About Us web page:
“In case you have a physique, you’re an athlete.” This daring sentence, referenced by the asterisked “athlete” within the phrases proper above it, sheds necessary mild on Nike’s viewers.
The model could also be massive as we speak, however Nike is all concerning the rising stars whom the corporate is determined by, in keeping with the remainder of its About Us web page, to “increase human potential.”
What I really like: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the About Us web page. There’s no query that the customer is in the fitting place and understands precisely what Nike has got down to do.
I additionally love that the web page exhibits off the design of their footwear.
7. Bulldog Skincare
The perfect About Us pages use a superb combine of colours, have character, and keep true to an organization’s distinctive model voice. Let’s take a look at Bulldog, a skincare model for males.
The About web page is pithy and leads with a cute bulldog — becoming the title and the model. It additionally states the aim of the merchandise — to assist prospects from waking up with the (admittedly cute) wrinkly face you see if you go to Bulldog’s web site.
What I really like: Bulldog isn’t afraid to have enjoyable with its model. I discover that this humor makes this About Us web page something however typical. It primes guests for a narrative in a means that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.
8. Doomtree
Made up of proficient artists with thriving solo careers, Doomtree brings these musicians collectively to work on artistic initiatives as a crew.
The group “began as a multitude of associates in Minneapolis, playing around after college, making an attempt to make music with out studying the guide.”
As quickly as you arrive on Doomtree’s About web page, you’re greeted with massive, daring pictures of these associates.
As you scroll down, you get extra interplay with the crew’s occasions and music tracks. That is smart as a result of it offers guests an on the spot pattern of Doomtree’s product.
Professional tip: Discover methods to make use of multimedia components. If an image is value a thousand phrases, a video can be value many instances extra. Think about combining your distinctive story with audio and visuals like Doomtree.
9. Beneath the Fold
Beneath the Fold is an organization dedicated to “sharing information tales you aren’t listening to anyplace else.”
With that in thoughts, the massive headline on the About web page introduces the corporate’s function. Additional down, you’ll discover 4 core values, how the enterprise generates income, and extra particulars concerning the staff behind the scenes.
What I really like: This web page will get straight to the purpose about what Beneath the Fold is, who it serves, and why it exists. The easy design lacks shade, elaborations, and sensational imagery.
These decisions make it simpler for me to give attention to what the corporate has to say — a direct nod to the mission assertion.
10. Ceros
Ceros’ About Us web page is interactive and interesting. As you scroll, you see a timeline of the corporate’s achievements since 2006.
Subsequent, there’s the superior design of awards the corporate has obtained. This positions Ceros as the selection model for potential job seekers.
What I really like: Ceros retains the textual content on the web page brief and candy, with highly effective statements like “our mission is to encourage & unlock creativity.” I’m instantly drawn in with out distractions.
11. Candy Loren’s
From begin to end, Candy Loren’s About Us web page is playful, participating, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs.
As you scroll, you’ll transfer by way of a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.
What I really like: Candy Loren’s yummy merchandise are final on the web page, guaranteeing you’re absolutely primed to buy solely after studying about Candy Loren’s mission.
Each photograph additionally options the product, which showcase their choices and make me hungry.
12. TalEx
TalEx started when two ladies left a serious recruiting agency to construct their very own. TalEx has since seen unprecedented development at 4,900% within the first three years. The corporate’s About web page captures this historical past and extra.
What I really like: The corporate’s emphasis on social duty takes up practically half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual web revenue to philanthropic organizations.
After I go to the location, I do know instantly that giving again is necessary to the staff at TalEx.
13. LoveBug Probiotics
LoveBug Probiotics’ web page successfully contains all the knowledge you’d want on the corporate to make an knowledgeable buying choice.
That features how the founder got here up with the concept, her private ties to the imaginative and prescient, and the science behind her probiotic.
Whereas the merchandise are science-backed, the About Us web page doesn’t confuse guests with difficult-to-understand details. As a substitute, the web page is easy and useful.
What I really like: This About Us web page options a picture of the founder’s 4 younger youngsters carrying “Chief Enjoyable Officer,” “Chief Giggle Workplace,” “Chief Foolish Officer,” and “Chief Humor Officer” T-shirts.
There aren’t many pages with cuter introductions than that.
14. Brown and Coconut
Generally, easier is best — as is the case with Brown and Coconut. This About Us web page options a couple of paragraphs of textual content outlining the model’s story and imaginative and prescient.
Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.
What I really like: Reasonably than ending with a CTA directing guests to its merchandise, the co-founders select to incorporate a CTA for guests to comply with the enterprise on its social channels, thus selling a more practical, long-term lead technology technique that begins with model consciousness.
15. Kuno Inventive
Kuno Inventive’s About web page successfully focuses on what makes the corporate totally different: its folks.
Whereas the primary paragraph describes the origin of the digital advertising company, black-and-white headshots of all its workers take many of the web page up, together with descriptions of every member.
What I really like: If you happen to’re not sure what you need to embody in your About Us web page, take into account noting how Kuno Inventive focuses on its folks, fairly than its product. I discover that this method presents an effective way to humanize your model.
About Me Web page Templates and Examples
About Me Template
About me pages range, however most nice pages embody a couple of customary components. Ensure you embody the next info in your web page.
- Your function: This describes your function for doing the work you do. What will get you away from bed every morning? Attempt utilizing the Ikigai map for steerage right here.
- Imaginative and prescient assertion: Who’re you, and the place are you headed? Consider it or not, folks wish to you for management. Present them the way you’re main your life and what evokes you to maneuver ahead.
- Your core values: Private core values assist the reader join with you and discover frequent floor.
- Private assertion: Whether or not you share your hobbies, household life, or enjoyable details, a short private abstract helps the reader relate to you on a private stage.
Subsequent, you’ll see these components in motion within the examples beneath.
Finished-for-you About Me Web page Templates
1. Coax Template (WordPress)
The Coax template permits the typography and replica to take middle stage.
This text-centric method highlights your private accomplishments and sells your providers. Think about laying out content material like a resume with massive subheads on the left and descriptive textual content on the fitting.
Plus, this template is powered by Elementor, a web page builder that makes customization straightforward.
2. One-page Portfolio Template
As a substitute of a wall of textual content, this About Me web page is neatly divided into separate sections. The textual content on the high of the web page permits you to describe your mission and background.
The icons within the subsequent part name consideration to 3 particular providers you present. Additional down the web page, you’ll be able to clarify these providers in higher element. You may as well embody pictures to point out what you are able to do.
3. Beckham Template
Your About Me web page ought to present a spotlight of your accomplishments, in addition to an summary of your service. This template can assist you set your greatest foot ahead.
The Beckham template features a prompt place to hyperlink your resume, in addition to sections to point out off beforehand accomplished initiatives.
Close to the underside of the web page, you’ll be able to exhibit necessary numbers. That features what number of shoppers you will have, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.
4. Calvin Template
For private web sites, take into account inserting your contact info entrance and middle. Your guests shouldn’t have to look to see how they will attain out.
The Calvin template makes integrating your contact info and private story seamless. This template leads with electronic mail and cellphone numbers, and you may define your providers earlier than together with hyperlinks to your work.
Finest About Me Web page Examples
1. Joe Payton
The model and tone of your About web page ought to match the providers you present. Let’s take a look at Joe Payton’s web site for instance.
Not solely do Joe’s illustrative self-portraits give him a private model that prospects will keep in mind, however in addition they present his experience as a designer and animator. His web site guests can study what he does in an simply digestible means.
What I really like: Joe freely expresses his values as a artistic skilled on a well-organized web page. He tells a narrative that guides the reader by way of every part, with out having them scroll endlessly to the underside of the web page.
I additionally love the artwork all through.
2. Aja Frost
All proper, we could be biased in highlighting this skilled, as Aja is our very personal director of English development at HubSpot. Nonetheless, the ingenuity she brings to the corporate isn’t misplaced on her web site’s About Me web page.
Being a data-driven skilled, Aja is aware of her shoppers are in search of greater than her writing expertise.
They need to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun supposed — at a formidable line graph displaying the results of an search engine optimization technique she applied for the HubSpot Weblog.
What I really like: Aja understands the worth of being personable even in a digital house like an About Me web page. She closes out her About web page with a private observe on what she does in her spare time — an effective way to humanize your self within the eyes of your potential prospects.
3. Madison Butler
Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by way of her DEI work and her advocacy.
Her About web page, which doubles as the location’s homepage, calls this out on the very high in a single daring assertion: “I’m right here to make sure organizations understand how to create space for everybody.”
What I really like: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence, “You belong right here,” underscores the inclusivity of Butler’s mission and work.
I like how this web page showcases Butler’s character.
4. Sara Dietschy
This skilled YouTube content material creator has an eclectic assortment of movies associated to expertise and tradition and expresses that range throughout her About Me web page.
In addition to the colourful self-portrait on the high of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 835,000.
This is a vital quantity to know for her potential video advertisers and collaborators who need to understand how a lot publicity they’d get by working together with her or promoting on her channel.
What I really like: The colour textual content on her web page highlights key info. This helps the reader navigate the web page and perceive what’s necessary for them to know.
5. ShaDrena
ShaDrena is a graphic artist whose mission is to “visually construct artistic rebellious manufacturers past a brand.”
In three sections — about, bio, and random details — the viewers will get the total ShaDrena expertise, which is extra than simply design. It’s additionally about voice and character.
As a self-described “artistic hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her website comes throughout as edgy and genuine.
What I really like: ShaDrena’s About web page is counterintuitive to what somebody may anticipate from a graphic artist. ShaDrena offered many of the content material in black, white, and grey, which places all of the give attention to the composition of her design.
6. Marc Ensign
On his About web page, Marc Ensign takes his work significantly with out taking himself too significantly.
Entrepreneurs know there’s worth in preserving an informal tone within the content material they create, however to draw prospects, it is advisable show you will have self-discipline and integrity. This usually proves to be a troublesome steadiness to get proper.
What I really like: Marc Ensign nails the steadiness between pleasant and formal with a assured opening assertion. This attracts me in and establishes Marc as a relatable companion to work with.
7. Miracle Inameti-Archibong
With a superb design that emphasizes her copy, Miracle Inameti-Archibong’s website is a grasp class on methods to do a one-page web site effectively.
Miracle presents the content material with massive, clear photos, daring colours, dynamic angles and blocks, and easy typography.
What I really like: Miracle’s About Me part spans over a decade, however it’s specified by simply 4 sentences. I can simply perceive her profession span with out being overwhelmed with extra info.
8. Haley Shapley
Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her character, writing samples, {and professional} providers.
The location additionally includes a very cool animated video impact within the background, creating a way of house and motion.
What I really like: Haley leads with an necessary quantity: She will be able to write over 100 articles a yr. Beginning with a formidable information level helps present her stage of expertise.
I additionally love how being sturdy and “shapely” are a central a part of her model.
9. Amy Blaschka
Amy Blaschka’s portfolio options loads of white house, balanced out with a vivid blue header that actually pops and orange buttons for conversion actions (i.e., “Let’s speak”).
Her use of video to elucidate what she does additionally helps her stand out in a crowded house.
What I really like: To showcase her creativity and individuality, Amy has an inventory of bullet factors of issues she loves and issues she doesn’t love.
She additionally supplies web site guests with three (sure, three!) totally different variations of her bio: a brief one (beneath 75 phrases), one which’s longer (beneath 150 phrases), and her full bio, which takes up a complete web page.
By doing this, she’s displaying her expertise for crafting messaging and educating potential prospects about who she is. Very sneaky, Amy!
10. Cathy Derus
Cathy Derus’ website options daring photos and crisp textual content.
The location additionally highlights Cathy’s appearances in main media shops and publications, like Entrepreneur and Cosmopolitan.
What I really like: Cathy’s about part includes a full-page picture of Cathy on her laptop computer, with a short textual content introduction on to the fitting of her.
As a substitute of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re truly in her workplace together with her.
I discover that it is a nice strategy to construct credibility.
11. Matt Grey
Matt is a serial entrepreneur who now manages a portfolio of “soulful companies.”
His web site promotes the paid programs he’s developed for entrepreneurs and the one-on-one teaching he supplies to these in search of a extra personalized effect.
Matt’s website supplies loads of content material to assist guests perceive who he’s and what he does. The main target of the location may be very easy: to get guests to transform by signing up for his electronic mail e-newsletter.
What I really like: Beneath the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone.
Decrease on the web page, I can discover a mailing record sign-up kind with a dedication of what subscribers will obtain by signing up.
12. Iryna Fedchenko
Iryna, a digital entrepreneur and life-style influencer, makes use of her About web page to share her story and profitable collaborations with notable manufacturers.
With a easy white background, her beautiful photos take mainstage. She presents samples of her work on the identical web page, together with model logos for social proof and numbers demonstrating her attain.
What I really like: It is a nice instance of an About web page for a private model as a result of the model itself is about her.
She exhibits off her accomplishments whereas inviting web site guests to discover her work, comply with her on social, or attain out to work together with her.
Ceaselessly Requested Questions on About Pages
1. How do I write an About Us web page?
Right here’s a plug-and-play information to creating an About Us web page:
- Set up your mission assertion.
- Create a story round your story.
- Define how your model has advanced.
- Emphasize your “aha!” second.
- Speak about your viewers.
- Share your model values.
- Add social proof.
2. What’s the level of an About Us web page?
An About Us web page offers your viewers a better take a look at your model. It shares your model’s mission, values, and story to inform folks what you’re constructing and why.
This web page offers prospects a whole image of what you are promoting and encourages potential workers to affix the staff. It’s additionally a superb place for buyers to study extra about your model.
3. How do I write an About Me web page instance?
When writing an About Me web page, keep in mind to let your character shine by way of and share your expertise, experiences, pursuits, and extra.
You may as well add visuals to make the web page extra intriguing in your viewers and present them each what you are promoting + enjoyable aspect!
Inform the World All About You
Now that you simply’ve seen examples, it’s time to construct your individual About web page. With a superb story to inform, artistic copy, humility, and digestible visuals, you’re in your strategy to an eye catching consumer expertise.
You’ll be standing out from a sea of About Us and About Me pages very quickly. So, inform us, what makes you totally different? We’re desirous to study extra about you.
Editor’s observe: This submit was initially revealed in October 2020 and has been up to date for comprehensiveness.
