I consider within the idea of inbox zero, so I’ve a sinking feeling each time we strategy the vacations or large events (suppose Black Friday) after I know a mass of emails are heading my approach.
All floodgates burst open — my inbox shortly turns into an overflowing chaos.
I normally ship all these unread promotional messages straight to spam. However, often, just a few sensible emails catch my eye due to their intriguing, intelligent, or motivational preview textual content messages.
The underside line: A great preview textual content in e-mail may also help you stand out even within the busiest inboxes.
So, I curated 15 of my favourite preview textual content e-mail examples to encourage you.
I’ll break down why they work + methods to write your individual.
We’ll cowl:
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What’s preview textual content in an e-mail?
Preview textual content is a brief snippet presenting a abstract or the primary few phrases in an unopened e-mail. It seems subsequent to the topic line and provides you a glimpse of what’s inside.
Whereas topic traces enormously affect your e-mail open charges, preview textual content messages also can amp up this quantity. An superior preview textual content piques your curiosity, presents a compelling supply, and nudges you to open the e-mail.
Let’s take a look at a number of the greatest examples of e-mail preview textual content and a few actionable suggestions for writing them.
The Greatest Preview Textual content in Emails to Verify Out
I scoured my inbox to seek out 15 superior examples of preview textual content in emails. These are a few of my favourite messages from over 700 emails I reviewed. Let’s clarify why they work and what you possibly can study from every.
1. Hootsuite
Hootsuite introduced their 60-day free trial with this banger e-mail. The topic line offers you a promise — all of the instruments free of charge.
The intriguing preview textual content elevates this promise and makes it appear like there’s one thing actually highly effective inside this e-mail.
What I like: I used to be interested in what Hootsuite needed to supply — all as a result of the preview textual content gave me confidence. It’s a crisp and clear message to encourage individuals. As an alternative of discussing their product, the topic line and preview textual content highlight customers.
Takeaway: Focus in your recipients. Hold your self of their footwear to emphasise how they’ll profit from every e-mail.
2. Semrush
Semrush pulled off this masterstroke by making the preview textual content an extension of the topic line. The model despatched an e-mail introducing a brand new characteristic to trace rivals.
The topic line is a intelligent clickbait that may repel some individuals. Nevertheless, the preview textual content provides extra context and explains the “how” behind this topic line.
What I like: The preview textual content goes nicely with the topic line. This topic line + preview textual content mixture additionally introduces the brand new instrument in slightly below 10 phrases—neat!
It’s one of many few examples the place the preview neatly suits into the topic and elaborates on the e-mail’s core message.
Takeaway: Write a brilliant brief, one-line abstract of what’s inside your e-mail. Then, break this sentence into the topic line and the preview textual content.
3. Freelance Daring
This preview textual content in certainly one of Marijana Kay’s newsletters made me open the e-mail shortly. Marijana is a contract author and content material marketer for B2B SaaS manufacturers.
This preview textual content is a traditional — make a suggestion individuals can’t refuse. Within the topic line, Marijana discusses the 2 essential steps for taking bookings.
And the preview textual content guarantees her “system” with tricks to safe purchasers even whenever you’re totally booked.
What I like: This preview textual content has solely 20 characters however nonetheless considerably impacts readers. Why? As a result of it offers you an irresistible promise.
Since Marijana is a number one skilled, her subscribers (together with me) could be greater than curious to open this e-mail and discover her confirmed system.
Takeaway: Make your supply sound unmissable and construct credibility round it. Inform individuals what you share (system, framework, template, and many others.) and why they need to get it.
4. Mutiny
I discovered a wonderful preview textual content from Mutiny, one of the vital distinctive examples on this checklist. Though this preview textual content is longer than normal, it piqued my curiosity with an out-of-context query — Would you run a marathon for a burrito?
What I like: This preview textual content cleverly makes individuals enthusiastic about what’s inside the e-mail.
Whereas the topic line will speak in regards to the precise content material of the e-mail, the preview textual content can point out one thing irrelevant but fascinating to attract individuals’s consideration.
Takeaway: Don’t stick with the subject; that’s boring. Transcend your e-mail’s central theme to debate one thing uncommon within the preview textual content.
5. Why We Purchase
Picture Supply
Katelyn Bourgoin’s Why We Purchase publication all the time has 2 or 3 letters to explain the theme of every e-mail. I do know Katelyn is a 4-time founder and customer-focused marketer with a private branding company.
That’s ok for me to open and skim the message, even when not immediately. However, this e-mail was distinctive as a result of the preview textual content instantly satisfied me to take a look at the message.
It’s an aspirational message with a concrete quantity to point out how I can obtain this objective.
What I like: This brief preview textual content builds thrilling proof across the topic line. It convinces me that the e-mail talks a couple of confirmed technique, and I can use it to extend dedication by over 100%.
Takeaway: Share some proof of idea within the preview textual content. Give readers a motive to view the message by hinting on the success they’ll obtain with the ideas inside.
6. Notion
When Notion launched Calendar, they despatched 4 emails introducing totally different capabilities and use circumstances. However this was the most effective as a result of the preview textual content superbly contextualizes this characteristic.
It immediately pokes on the ache of managing a number of duties, conferences, and timelines to suggest a single answer — all in 5 phrases.
What I like: This message faucets into a giant emotion: motivation. It tells me that Notion Calendar will supply sufficient motivation to remain on high of all my commitments.
And the preview textual content will increase open charges by evoking this highly effective emotion.
Takeaway: Make your preview textual content private. Communicate on to your readers and clarify what they’ll do higher with the insights inside the e-mail.
7. Junia
Junia ran a small experiment and shared their findings by way of an e-mail. I wouldn’t normally have opened this message, however I felt compelled to click on on the e-mail due to the preview textual content.
It creates suspense and a way of pleasure, mentioning revelations inside.
What I like: The topic line + preview textual content mixture offers you an motion and a motive to work with. The topic line states a transparent ask, and the preview textual content hints that there’s a motive behind this ask. It makes individuals curious to study extra.
Takeaway: Point out a easy motion within the topic line and use the preview textual content to briefly clarify why you’re asking individuals to take this motion. Trace at these causes as a substitute of unveiling all the pieces.
8. Vidyard
Holidays are the busiest of instances for our inboxes. However Vidyard’s inventive message was one of many few emails I opened proper earlier than signing off for my year-end trip. Why?
As a result of it gave me one thing new to take a look at: tricks to make an OOO video.
What I like: This isn’t a type of typical pleased vacation emails. It guarantees one thing significant and topical.
At a time when everybody was setting out-of-office responders, Vidyard’s preview textual content immediately caught my consideration as a result of I needed to do one thing enjoyable.
Takeaway: Even when sending mainstream emails for holidays or events, make them extra interesting with a singular take or inventive suggestions.
9. Triple Whale
I’ve acquired dozens of eBooks and studies over e-mail, however this one from Triple Whale was at an entire totally different degree. The preview textual content neatly summarizes what their BFCM report analyzes and the information factors it contains.
And the most effective half? It nudges me to open this e-mail with a brief query — how do you stack up?
What I like: I felt excited as a result of this preview textual content gave me some context about what’s contained in the report.
If I have been an e-commerce enterprise proprietor, I’d open the e-mail sooner than the velocity of sunshine as a result of I’d need to consider my efficiency towards this knowledge.
Takeaway: When sharing a report or useful resource (like an book), briefly summarize the numbers or themes inside and finish with a private query.
10. Content material Workshop
This version of Masooma Memon’s Content material Workshop is one other of my favourite examples of e-mail preview textual content as a result of it guarantees a free useful resource.
Masooma is a contract author and content material marketer for a number of the greatest names within the B2B SaaS business.
The topic line explains that she’ll speak about 15 classes, and the preview textual content invitations me to obtain her tried-and-tested objective tracker.
What I like: This preview textual content is a fast nudge to obtain the objective tracker. It’s an added motivation to open the e-mail. And if some individuals aren’t intrigued by the topic line, they’d view the e-mail this supply.
Takeaway: For those who supply a useful resource inside your e-mail, spotlight it within the preview textual content. Place this useful resource as a tried-and-tested technique to accomplish the objectives mentioned within the topic line + e-mail.
11. Catalyst
Catalyst makes use of preview textual content to information customers by way of the next steps after somebody downloads their book on customer-led development. Most firms throw individuals into their “lead nurturing sequence” and ship random emails.
However Catalyst contextualized this nurture e-mail for readers to immediately acknowledge why they’re receiving it and what’s inside.
What I like: This preview textual content instantly tells me why I’m receiving the e-mail in order that I don’t delete/spam it instantly. Plus, it units the stage for me to open the message as a result of the e-mail accommodates the following steps.
And the personalization seems to be nice, too!
Takeaway: Use the preview textual content snippet to create context round why you’re sending an e-mail. You may considerably decrease unsubscribe charges by setting this context.
12. Atlan
My inbox is full of invitations for webinars, occasions, fireplace chats, and whatnot. This e-mail by Atlan was one of many few such invitations that stood out for me. It has three essential components:
- A recognizable [Invite] tag
- Occasion title + time
- Preview textual content with themes of debate
What I like: This preview textual content is a one-line webinar abstract. It’s clear and convincing for readers to discover extra if the subjects appear fascinating.
Takeaway: Use the preview textual content to shortly summarize your occasion invitations. It might save readers the time to leap by way of hoops.
13. Asana
Asana is certainly one of my go-to undertaking administration instruments. And when your favourite model needs to share their suggestions, you’ll open the e-mail. This preview textual content attracts on Asana’s model power and recognition to excite readers.
What I like: I contemplate Asana’s workforce undertaking administration specialists. By hinting that this e-mail contains their greatest time-saving suggestions, this preview textual content creates curiosity to open the e-mail.
Takeaway: Leverage your model picture to jot down preview texts in first-person POV and share your first-hand experiences or experience.
14. Coda
This product replace e-mail by Coda has a easy and highly effective preview textual content message. It tells readers they’ll obtain one thing large utilizing the brand new capabilities within the instrument.
However, they have to view the e-mail first to study these new options.
What I like: The simplicity. This preview textual content doesn’t have something extraordinary. But, for Coda customers, it talks a couple of large objective and incentivizes them to attain it by trying out the options inside the e-mail.
Takeaway: Don’t be afraid to maintain issues easy. Take a look at just a few variations of such preview texts together with your subscribers to decide on essentially the most optimized ones.
15. Vimeo
This preview textual content by Vimeo is certainly one of my favourite examples due to its life like message. Whereas the e-mail discusses a particular characteristic, the preview textual content zooms in on the ache factors this characteristic can remedy.
It additionally advised me in regards to the choice to do this characteristic free of charge.
What I like: The preview textual content contextualizes Vimeo’s new AI characteristic. It explains how the instrument removes phrases we don’t need to embody within the video, making it an prompt hit.
Takeaway: Communicate on to your customers and lead with their ache factors to craft a profitable preview textual content.
Turning Preview Textual content Into Opens
That’s a wrap on my favourite preview textual content examples! Bear in mind to spend additional time drafting the preview textual content the following time you create an e-mail marketing campaign.
You can also make a guidelines of the following tips and takeaways to reel in additional individuals and improve your open charges with an superior preview textual content.
