25 Healthcare E-mail Examples and Templates I Love (For Your Inspiration)

Many manufacturers use e mail advertising and marketing for lead nurturing, relationship constructing, and buyer acquisition. Healthcare manufacturers are usually not an exception.

Whereas current statistics put e mail ROI at $36 for each greenback spent, understanding craft your healthcare e mail is essential to unlocking this financial worth.

I’ll share 15 of my favourite healthcare emails on this article and why they work. You’ll additionally get 10 healthcare e mail templates for various situations. Stick round and get inspiration on your subsequent marketing campaign.

To be taught extra about e mail advertising and marketing, take a gander at our final information, which options insights from a number of business specialists.

The Finest Healthcare E-mail Examples

1. Normal Welcome E-mail

Sending welcome emails to your new e mail subscribers permits you to thank them for becoming a member of your healthcare mailing listing. It’s additionally a splendid avenue to set the tone for brand new subscribers’ expectations.

Right here’s an instance of a welcome e mail I acquired from Adventist Well being after subscribing to their publication.

Why the E-mail Works

The primary scroll stopper on this e mail is the publication identify, “Collectively Impressed.” A novel identify provides an identification to the publication. This identify makes the publication recognizable and fosters group amongst readers like me.

The welcome e mail additionally does an ideal job of telling me in regards to the content material to count on and its frequency. This transparency helps subscribers to handle expectations.

Together with hyperlinks to useful sources on the web site encourages subscribers to take additional motion.

What I like: The simplicity of this welcome e mail is unbelievable. The fruit basket picture helps seize consideration and provides a pleasing contact to the design.

Additionally, the copy is brief and simple, and the calls-to-action (CTAs) are usually not screaming “purchase now.”

2. New Buyer Coupon E-mail

Your new e mail subscribers will need a whole lot. To supply that, you possibly can provide gross sales reductions like coupons. Whether or not operating a observe or promoting healthcare merchandise, providing a coupon might help you win a skeptical buyer.

Everlywell is one healthcare model that milks this gross sales tactic to develop its income.

Why the E-mail Works

Giving subscribers a reduction doesn’t imply they’ll chunk — it’s essential to make clear the profit they’ll get. Everlywell does this successfully. The headline, sub-headline, and content material are all geared in the direction of one motion: getting subscribers to avoid wasting 20%.

Additionally, Everlywell makes use of bullets to interrupt down giant chunks of textual content. This makes the content material organized, scannable, and digestible.

I just like the CTA copy — “Save 20% now.” Subscribers like me can’t assist however avoid wasting change by clicking the button and taking yet one more step in the direction of the sale.

This implies the CTA drives quick motion in comparison with generic ones or provides no profit, like submit, join, and subscribe.

What I like: The e-mail design is catchy. I additionally love the colour mixture, variety within the shade of individuals beneath the headline, and typography.

3. Academic Content material E-mail

Sharing promotional content material in each e mail can solely take you to this point. Because the writer of The Gross sales Bible, Jeremy Gitomer, says, “Folks don’t wish to be offered to, however they love to purchase” after they get worth from distributors.

You’ll be able to present worth by educating your subscribers with related well being ideas and sources. This establishes you as an authority, builds belief, and nurtures your subscribers till they’re prepared to purchase. Parsley Well being excels at this.

Why the E-mail Works

The topic line — “3 ideas for higher intestine well being” — is fascinating and aligns with e mail advertising and marketing finest practices. Analysis exhibits e mail topic traces with numbers have 57% higher open charges. Why? Numbers create curiosity and counsel what an e mail incorporates. Additionally, utilizing the identical title because the headline reinforces the message and encourages additional studying.

I additionally just like the quick and well-structured copy, which has relatable photographs breaking apart the textual content. This makes it simple for subscribers to learn and digest the data. Including a number of CTAs to related sources is an efficient option to improve model consciousness and construct belief.

What I like: I like how the information and their corresponding photographs alternate within the grid structure. This makes the e-mail design visually interesting.

4. Product E-mail

Product emails primed to transform are concise, have a formidable design and CTA, and use compelling language to spotlight options and advantages. They might additionally embody visuals. Let’s have a look at this unbelievable instance from Wisp.

Why the E-mail Works

Wisp’s topic line (“Kiss BV goodbye”) can produce a excessive open charge as a result of it speaks to a selected ache level — treating bacterial vaginosis. This e mail additionally makes use of the PAS (downside, agitate, resolution) copywriting framework properly.

• You’ll wait 26 days — downside

• That’s means too lengthy — agitate

• Get reduction in 3 hours — resolution

Discover the numbers within the e mail? They add specificity to the issue and resolution, making Wisp’s claims quantifiable. Together with social proof just like the testimonial additionally helps Wisp set up credibility and increase conversions.

What I like: The e-mail design has an interesting shade mixture. The copy additionally says a lot in just a few phrases that might compel subscribers to make a shopping for determination.

5. Promotional E-mail

The objective of promotional emails is easy: persuade subscribers to purchase. You do that by leveraging focused messaging, reductions, limited-time provides, and compelling CTAs. Right here’s one other glorious instance from Everlywell.

Why the E-mail Works

The topic line — final probability to avoid wasting 15% — employs the FOMO (concern of lacking out) tactic to create a way of urgency and immediate subscribers to open the e-mail.

Telling subscribers precisely what they’ll save (15%) may pique their curiosity, leading to a better e mail open charge. The cherry on prime is when subscribers learn the e-mail and discover they’ll save as much as 56% on totally different Everlywell merchandise.

The e-mail copy is brief and fluff-free. It additionally consists of two CTA buttons: Store now and Be part of now, making it simple for readers to take the subsequent step.

What I like: The photographs and colours utilized in Everlywell’s e mail design make it visually interesting. Additionally, the 15% and 56% off on each photographs are onerous to overlook and make the objective of the e-mail clear.

6. Webinar Invite E-mail

Internet hosting webinars successfully will increase model consciousness, establishes authority, and builds credibility. Webinar invite emails usually embody the subject, date, time, and registration directions. They goal to convey the worth of attending and encourage participation. Take a look at this instance from Headspace.

Why the E-mail Works

Headspace personalizes the e-mail instantly by addressing the reader by their full identify. Personalization creates a reference to the recipient, making them extra more likely to have interaction with the e-mail content material.

Additionally, the language within the e mail is a effective try to attach with subscribers emotionally. Utilizing a number of contrasting CTAs additionally primes readers to concentrate on the objective of saving their spot.

What I like: Mixing a yellow background with a smiling solar icon is good. Yellow shade conveys a way of heat, positivity, happiness, and optimism, which ties in with the content material of the e-mail.

7. Appointment Affirmation E-mail

As soon as purchasers ebook an appointment together with your observe, they count on to obtain a affirmation e mail. Right here’s an instance from Pearle Imaginative and prescient:

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Why the E-mail Works

This e mail is good as a result of it begins with personalization by mentioning the recipient’s identify. This captures the reader’s consideration and encourages them to be taught extra in regards to the e mail.

The e-mail consists of important data, such because the appointment’s date, time, and placement. Together with the instructions button is a pleasing contact that makes it simple for the reader to seek out the realm in a single click on.

Additionally, the CTA is obvious and compelling to get prospects to substantiate their appointment. There’s additionally an choice for purchasers to reschedule if they’ll’t present up. That is nice for individuals who might get busy, particularly on the final minute.

What I like: The e-mail is laid-back and gently reminds subscribers to substantiate their appointment. I additionally like how Pearle Imaginative and prescient makes use of the P.S. part to encourage readers to obtain appointment reminders through textual content.

8. Preventive Care Reminder E-mail

Sending e mail reminders about common check-ups, checks, or vaccinations is an effective way to indicate you care in regards to the well being of your subscribers. This helps to construct belief, strengthen relationships, and encourage referrals.

Let’s have a look at this instance from One Medical, which is encouraging its sufferers to get their flu pictures.

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Why the E-mail Works

The headline, “Don’t miss out. Get your flu shot.” grabs the reader’s consideration and creates a way of urgency.

The e-mail content material additionally does an ideal job of answering questions on why they should get the flu shot. This helps to beat any objections readers could have.

The contextual CTA (Need extra? Get the details) can also be related, actionable, and compelling for subscribers to take motion.

What I like: Interchanging the place of the content material and icons in a grid structure makes the e-mail design partaking. The photographs of the folks additionally inform a narrative.

For instance, as a married particular person, I can relate to the photographs of the women and men on the reverse ends as a result of I wouldn’t need my associate to get the flu.

9. Survey E-mail

Healthcare firms, medical researchers, and wellness applications can use survey emails to evaluate the effectiveness of providers, perceive affected person satisfaction, or accumulate knowledge for health-related research.

Right here’s an instance of a survey e mail from Ritual.

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Why the E-mail Works

The topic line — A few questions for you — is curiosity-driven, which may improve open charges. I additionally just like the temporary e mail copy, which states what’s anticipated of the reader and the survey size.

The colour of the CTA button studying “Take the survey” contrasts with the remainder of the web page, making it onerous to overlook.

As well as, together with a reputation on the backside of an e mail provides a private contact and reinforces the concept that a pure particular person is behind the communication.

What I like: I like Ritual’s clear, minimalist e mail design. Nothing fancy.

10. Milestone E-mail

Corporations ship milestone emails to rejoice and acknowledge important achievements or occasions. These emails acknowledge and respect the recipient’s accomplishments and mark important anniversaries.

Right here’s an instance of a birthday e mail from Alpha Chiropractic.

Why the E-mail Works

The e-mail begins with a customized greeting (“Hello Julie”), which exhibits it’s tailor-made to the recipient. This helps to determine a connection and make the content material really feel related and significant.

Additionally, the e-mail makes use of optimistic language all through, wishing her good luck, well being, and happiness. Although refined, the e-mail encourages future visits to Alpha Chiropractic. How?

It mentions the model’s want to proceed serving to Julie obtain her wellness targets.

What I like: The e-mail is easy. No particular birthday low cost or gross sales pitch. Only a pleasant and honest birthday message sufficient to place a smile on the recipient’s face.

11. Thank You E-mail

How do you specific appreciation and gratitude to your subscribers for a selected motion they took? Easy! By sending a thanks e mail. It could appear little, but it surely goes a good distance in endearing folks to your model.

Take a look at this instance from Tebra.

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Why the E-mail Works

After I utilized to see a specialist on the web site, Tebra despatched a pleasant thank-you message to substantiate my curiosity. This established a optimistic first impression and ensured I look ahead to being matched with a specialist.

The e-mail additionally incorporates hyperlinks to success tales — a wonderful alternative to be taught extra about Tebra and improve belief.

What I like: The picture of the woman with a vivid smile is attention-grabbing and creates a welcoming ambiance.

12. Order Replace E-mail

After prospects buy a product, sending an order replace e mail is right. Apart from informing the shopper of the order standing, this e mail creates a optimistic post-purchase expertise due to the transparency within the transaction course of.

Burst is an instance of a healthcare firm that sends order replace emails to its prospects.

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Why the E-mail Works

Moderately than go straight into sharing the order replace, Burst empathizes with the shopper within the face of a troublesome state of affairs. It is a nice option to present you take care of your buyer’s well-being.

The e-mail additionally incorporates an “as featured in” part. From expertise, including any type of social proof to your content material reinforces credibility and will increase buyer belief.

What I like: I just like the illustrations added to the e-mail content material. It’s a cheeky option to present its dental-related content material.

13. Informational E-mail

An informational e mail is one you ship to convey important particulars to subscribers. Not like promotional emails, its major objective is to share well timed and invaluable updates, bulletins, or information.

Take a look at this instance from the UPMC Well being Plan.

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Why the E-mail Works

The very first thing folks see once they open this e mail is the headline: “It’s simple and free!” These are energy phrases that seize consideration and compel subscribers to learn additional.

Nonetheless, extreme use of “free” could result in your emails being marked as spam.

Additionally, UPMC’s e mail is concise and conveys the advantages of getting a flu shot. Including bullet factors helps break up lengthy textual content, making the content material simple to grasp.

A curiosity-driven CTA button additionally stands out and compels customers to click on.

What I like: The e-mail design is well-structured and visually interesting. There’s sufficient area between the texts to make the content material simple to learn.

14. Order Affirmation E-mail

An order affirmation e mail is one you ship to prospects instantly after they full a purchase order in your web site or social media web page.

This e mail is a receipt, offering important details about the order and confirming the transaction particulars. It’s additionally a chance to cross-sell/upsell different merchandise to your prospects.

Try this order affirmation e mail from Fullscript.

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Why the E-mail Works

The e-mail begins with an attention-grabbing headline that incorporates the shopper’s identify and ​​phrases of appreciation. Fullscript additionally features a “Suppose you’ll order this once more?” part to encourage repeat gross sales.

What I like: Together with product photographs within the buyer order affirmation enhances the shopping for expertise. The photographs additionally function a visible reminder of what the shopper can count on to obtain, decreasing the probability of confusion or dissatisfaction.

15. Testimonials E-mail

Sharing case research, opinions, and testimonials from glad sufferers helps to construct credibility with potential sufferers.

These emails leverage the optimistic experiences of current prospects to construct belief, credibility, and confidence in patronizing your providers.

Right here’s an instance of a testimonial e mail from Tennessee Reproductive Medication.

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Why the E-mail Works

As I discussed, giving your e mail a singular title like “Fertility Insider” makes it simple to establish. The e-mail content material incorporates a affected person’s case research about IVF.

Expertise has proven me that sharing case research is tremendous efficient in serving to leads make knowledgeable choices. The e-mail additionally incorporates a testimonial from a glad shopper. Including testimonials to your emails helps to construct belief and credibility together with your subscribers.

What I like: I like the photographs added to the e-mail content material, making it extra partaking.

The Finest Well being Care E-mail Templates

Beneath are 10 healthcare e mail templates you possibly can adapt on your model.

1. Appointment Reserving Affirmation

Topic: Your Appointment is Scheduled, [Patient’s First Name]

Hello [Patient’s Name],

Thanks for selecting [Healthcare Practice’s Name].

That is to substantiate that we’ve scheduled your appointment. Beneath are the small print:

• Date: [Appointment Date]
• Time: [Appointment Time]
• Location: [Healthcare Practice’s Address]

To reschedule or cancel your appointment, please name [Your Phone Number] or e mail [Your Email Address]. Please attain out for any inquiries.

We look ahead to receiving you.

Heat Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

2. Well being Day Consciousness

Topic: Time to Finish Breast Most cancers!

Hello [Patient’s Name],

October is Breast Most cancers Consciousness Month. We dedicate this month to elevating consciousness about breast most cancers, promote early detection, and help these affected.

Be part of us to create a breast cancer-free world!

Listed below are 4 simple methods to become involved.

• Be taught the signs of breast most cancers: Frequent indicators embody a lump within the breast, higher chest, or armpit space; inverted nipple; and alter in shade of the breast. Click on right here to be taught extra about breast most cancers signs.
• Advocate for month-to-month self-examination: In response to the WHO, 90% of early-stage breast cancers are curable, which is why early detection is essential. Click on right here to discover ways to carry out a Breast Self-exam.
• Mammogram or breast screening: In response to the CDC, mammograms can detect breast cancers as much as three years earlier than girls really feel them. Ask girls you recognize to talk with their GP about how typically they need to get a mammogram.
• Acknowledge that males are affected too. Though uncommon, males can have breast most cancers too.

For those who’re affected by breast most cancers, our specialists are at all times right here to offer help that works for you. Name [Your Phone Number] or e mail [Your Email Address] to schedule a session.

Collectively, we are able to create a breast cancer-free world.

Finest Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

3. Appointment Observe-up After No-show

Topic: Is the whole lot okay, [Patient’s First Name]?

Pricey [Patient’s Name],

We observed you missed your scheduled appointment with us on [Date], [Time]. We perceive sudden occasions occur and hope the whole lot is okay.

Observe that missed appointments might imply [risk to patient]. So, we encourage you to reschedule your appointment promptly. To reschedule, e mail us at [Your Email Address] or name [Your Phone Number].

Additionally, keep in mind that we reserve your appointment occasions just for you. While you miss an appointment, it impacts our capacity to serve different valued purchasers.

To keep away from paying a no-show charge of $[Amount], we request you cancel your appointment 24 hours upfront if, for any cause, you’re unable to indicate up.

Thanks on your cooperation and understanding.

We look ahead to seeing you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

4. Anniversary Celebration

Topic: [Anniversary Sale] Celebrating 15 Years Collectively

It’s an enormous day for us at [Healthcare Practice’s Name].

It’s our fifteenth anniversary! That’s one and a half a long time of serving to you and 1000’s of different sufferers stay more healthy and happier lives!

We thanks for the belief you’ve given us over time. We’re providing you a 15% low cost on [select medical services] to precise our appreciation.

Click on the button to say the low cost.

[CTA Button — I Want My 15% Discount]

NB: Anniversary sale lasts until [Expiration Date]. Seize the provide whereas it lasts.

Sincerely,

The [Healthcare Practice’s Name] Crew

5. Webinar Invitation

Topic: A Free Webinar on [Webinar Topic]

Hello [Patient’s Name],

Are you interested by studying how one can [Webinar Topic]?

In that case, be a part of us on [Webinar Date] at [Webinar Time] as [Presenter’s Name], [Presenter’s Title] at [Presenter’s Company Name] discusses how one can [Webinar Topic].

You’ll be taught:

• [Subtopic 1]
• [Subtopic 2]
• [Subtopic 3]

RSVP immediately!

[CTA Button or Registration Link]

See you there.

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

6. Medication Order Affirmation

Topic: Your order is on its means!

Pricey [Patient’s Name],

We acquired your order and are on the brink of ship it. Try your order abstract.

• Product Particulars: [Product Name] x [Quantity] @ [Price]
• Whole Worth: [Total Price]
• Delivery Tackle: [Shipping Address]

We’re at the moment processing your order and can preserve you up to date on the standing of your cargo. When you’ve got any questions or considerations, please don’t hesitate to contact us.

Thanks for selecting us. We look ahead to serving you once more sooner or later.

[Sender’s Name],

Crew [Healthcare Practice’s Name]

7. Suggestions on a E-newsletter

Topic: Loving this text?

Hello [Person’s Name]

Thanks for at all times studying our publication. Your curiosity means quite a bit to us.

We’d like to have your suggestions in your expertise to this point. That is vital for us to satisfy and exceed your expectations.

For those who’ve acquired any suggestions, e mail us at [Your Email Address].

We hope to listen to from you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

8. Annual Well being Verify-up

Topic: It’s been a 12 months already

Hello [Patient’s Name],

I hope this e mail finds you properly.

It’s been a 12 months since your final check-up. Common checks make it easier to catch well being threats early and improve your probability of efficient remedy.

Please schedule your annual check-up as quickly as attainable.

E-mail us at [Your Email Address] or name [Your Phone Number] to schedule.

We look ahead to seeing you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

9. Birthday

Topic: It’s your SPECIAL Day 🎂 🎉

Right here’s our prescription for you immediately:

A wholesome dose of happiness, an additional dose of affection, and an enormous scoop of all of the issues that make you are feeling unbelievable.

And sure, you could have our permission to go heavy on the cake (for immediately solely!).

Joyful birthday, [Patient’s Name]!

From all of us at [Healthcare Practice’s Name]

10. Supply Assist for Insurance coverage

Topic: Want monetary assist?

Pricey [Patient’s Name],

Please notice that we provide medical loans in the event you want monetary assist.

To test eligibility and apply, click on the button beneath.

[CTA Button – Apply for Medical Loan]

Upon finishing your utility, our medical counselor will talk about the accessible choices and supply the data you want.

That’s it!

Click on the button beneath to start your utility.

When you’ve got questions, name us at [Phone Number].

Finest needs,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

Sending Emails to Healthcare

Now that you just’re outfitted with one of the best healthcare emails and templates, the subsequent step is to begin sending. However earlier than you do, at all times bear in mind you’re coping with folks. Maintain your emails customized and people-first.