Sunday, March 31, 2024

A Newbie’s Information to Writing, Publishing & Selling on the Platform

Must read


Medium is a platform for writers. For those who’re not a author, that sounds fairly easy. However in case you write, you perceive simply how large that assertion is.

Is it a running a blog platform? Social media or an search engine optimisation useful resource? An internet group or a technique to earn cash writing? Sure. All the above.

→ Download Now: 6 Free Blog Post Templates

You may be a poet publishing on The Coil, a brand new UX designer studying your craft, or a enterprise proprietor sharing tales about early challenges and triumphs. Regardless of who you’re and what you need to write about, there’s a spot for you on this platform.

I have been writing about advertising and marketing since 2017, I’ve used many various platforms for publishing and selling content material. Now, I will inform you how I exploit Medium, and how one can too.

What’s Medium?

Medium is a social publishing platform that’s open to all and residential to a various array of tales, concepts, and views. Anybody can write for the platform, so it is nice for rookies.

Widespread matters on Medium vary from psychological well being to social media, from world affairs and trending information to productiveness hacks. This makes it a strong alternative for anybody who needs to start out running a blog.

What is Medium

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012:

“Medium just isn’t about who you’re or whom you recognize, however about what it’s a must to say.”

How does Medium work?

The very first thing you may discover on the Medium web site is its website design. As former HubSpot Senior Content material Strategist Erik Devaney says, “It is minimalistic, that includes plenty of white area and restricted formatting choices. Wish to change the header typeface to Comedian Sans? You possibly can’t. Medium will not permit for such atrocities of design.”

This determination makes nice writing the main focus. However that is simply one among many nuances of Medium.

Medium is for 2 sorts of folks: writers and readers, via on-line content material publishing. Once I began my profession in content material writing and technique, I wasn’t certain what that meant. I found Medium as a result of I used to be making an attempt to determine the place to construct my writing portfolio. I might heard Medium was a sensible choice, however the first time I signed up I wasn’t certain use it.

For those who’re simply getting began on the platform, there is a truthful quantity to be taught earlier than you hit publish. Let’s get into it.

High quality results in discovery.

Many writers go for years with out sharing their writing. However when you resolve to develop into a author, whether or not you are ending a primary novel or writing content material for manufacturers, you have to discover a technique to share your abilities.

Medium is nice for writers who make investments time and vitality of their work. It rewards in-depth, well-researched, and helpful articles, not simply recognition or model consciousness.

Platform-enabled reader engagement.

Feedback and likes are standard in on-line media. However while you’re new to writing, it is useful to know precisely what persons are responding to and why. To satisfy this want, Medium provides readers an opportunity to focus on and remark straight inside the textual content of every article. This course of is like the best way skilled editors interact with writers.

Curation and publications.

Medium has curators who evaluation articles for high quality. If a curator chooses your article for wider distribution, it provides you an opportunity to introduce your content material to extra readers. This may embrace highlighting your article on the platform, exhibiting your publish to readers they assume will need to learn it, or including it to subscriber emails.

how does medium work, publications example, The Startup

Most curators are publication editors. Among the hottest publications on Medium in 2023 embrace:

  • The Startup
  • In direction of Knowledge Science
  • Private Development
  • UX Collective
  • The Writing Cooperative

Medium’s curation and publication fashions aren’t simply nice for writers. Additionally they give avid readers and followers an opportunity to help their favourite writers.

Paid alternatives.

Medium additionally provides writers the possibility to earn cash with their tales. As a member of the Companion Program, you may put tales behind a paywall to earn earnings.

On this program, you may enhance earnings with repeat readers, engagement alerts, and extra.

Writing for Medium

Anybody who has a Medium account can write for Medium — there is no different vetting course of concerned.

To get began, merely join a free Medium account (or improve to a $5/month membership for limitless entry), and also you’re prepared to start out writing from there.

However articles should adhere to Medium’s content material tips and guidelines. For example, as a author I can not promote controversial or excessive content material on my Medium account. I can not do third-party promoting. And there is a separate set of insurance policies if I need to write about cryptocurrencies.

Affiliate internet marketing hyperlinks are allowed, however writers should inform their viewers that they are together with these hyperlinks. For the complete checklist of guidelines for content material, check out this publish on Medium Guidelines.

writing for medium, medium rules

As a marketer, Medium presents a possibility so that you can attain a brand new viewers along with your content material. The platform is open, so some matters lean towards sharing longer-form, extra well-thought-out content material whereas others are brief and topic-focused.

On this method, Medium is like advertising and marketing on many different channels, as a result of success in writing for Medium is not nearly nice writing. It takes some analysis into audiences and publications in a selected space of curiosity. So, what makes Medium a fantastic channel for writers?

Within the subsequent part, I’m going to get into the subject above, and speak about how I selected between Medium and WordPress.

Medium vs. WordPress

This publish presents an distinctive breakdown of WordPress vs. Medium for pricing, running a blog, and search engine optimisation from a enterprise perspective. So, I need to use this area to share my private expertise with the 2 platforms.

How I’ve Used WordPress as a Content material Author

I labored with a designer to construct my private web site on WordPress and constructed a separate aspect venture by myself with Elementor. I’ve additionally used WordPress professionally as a content material supervisor and freelance author. Altogether I have been utilizing the platform for six+ years to create and promote content material.

WordPress is a wonderful platform for sharing content material on-line inexpensively. It additionally makes it simple so as to add plugins, options, and instruments to attach my websites to different related channels, like social media feeds or fee gateways.

I like WordPress as a content material author as a result of it lets me run impartial websites on-line that I can use to check concepts earlier than extensively broadcasting them.

That stated, it took years of studying about SEO (search engine optimisation) to start producing site visitors on my private websites. With the speedy current modifications in search engine optimisation, I have been investing extra time in researching social channels for advertising and marketing and promotion.

How I’ve Used Medium as a Content material Author

As you may see above, I selected to go together with WordPress for my portfolio. However I began utilizing Medium after I was managing content material for a small ecommerce startup.

I used to be on the lookout for efficient methods to advertise content material for our weblog. I wished a channel that would assist broaden the affect of the superb writers on my crew. So, we began with Medium.

I requested writers on my three-person crew to put in writing an unique piece for Medium as soon as a month along with their scheduled weblog assignments.

Whereas some posts sat on our model’s Medium web page with out a lot traction, a number of grabbed invaluable consideration. Particularly, we had essentially the most success with posts that we submitted to standard publications on the positioning.

For instance, I submitted this publish about Ecommerce Easter Eggs to the Advertising and Entrepreneurship publication curated by Larry Kim, and Bryce Patterson submitted this piece on the content material writing course of to the publication “The Writing Cooperative.”

These publications have devoted audiences, which helped us present our writing to extra folks and construct followers for our branded Medium account.

WordPress vs. Medium — which is best for you?

Whereas these are each glorious platforms to showcase writing, they’re fairly completely different. I exploit each platforms, however I spend extra time on WordPress due to my targets as a creator. However many writers will discover that Medium is one of the best platform for them due to its deal with author discovery, monetization, and community-building.

At this level, chances are you’ll be able to strive utilizing Medium. Let’s take step one.

Getting Began With Medium

1. Create an account.

Anybody can view free Medium content material. However to publish and work together with of us on the platform, you have to have an account and log in.

So, step one is creating an account. Signing up was tremendous simple for me. I headed to Medium.com and clicked the “Get began” button on the prime of the web page. From there I had three completely different sign-up choices to select from: Google, Fb, or electronic mail.

How to use Medium, Join Medium sign-up page

I used my Gmail account to create an account first, which was tremendous quick and easy. They even made including my identify to my profile simple, as a result of it auto-filled primarily based on my electronic mail.

I additionally arrange a separate account, this time signing up with electronic mail. All I wanted to do was click on a hyperlink in my electronic mail to finish setup, and the method was in any other case the identical.

How to use Medium, email confirmation

Throughout signup, it helped to keep in mind that Medium is a component social media. It isn’t only a platform to put in writing blogs, it is a area to share, remark, and curate content material inside a group.

So, I felt like some components of the signup, like selecting matters, felt extra like signing up for Twitter (X) or Pinterest than creating an account on a running a blog platform.

How to use Medium, topic selection

I like holding my running a blog and social media accounts separate, however Erik Devaney recommends signing up for Medium utilizing Fb. He says, “That method your entire present connections from Fb who’re on Medium will robotically be following your account as soon as it is created. This protects you the difficulty of getting to construct up a brand new viewers totally from scratch.”

No matter what you go together with to start out, you may at all times hyperlink your Twitter (X), Mastodon, or Fb to your Medium account later within the “Safety and apps” tab within the Settings menu.

The Settings menu can also be the place you may replace your username, profile web page URL, profile design, and extra. You can even management what electronic mail notifications you obtain from Medium on this menu.

How to use Medium, profile information

To finish my profile, I added a photograph and wrote up a brief (160-character max) bio for my Medium profile web page. I exploit the identical bio throughout my social media accounts, so I simply copied and pasted this from my Instagram account, emojis and all.

2. Comply with folks, publications, & matters.

In a Medium feed, the content material that is surfaced comes not solely from the accounts of the folks and organizations you observe, but additionally from publications and tags. What’s extra, when looking for content material on Medium, folks, publications, and matters all present up within the outcomes.

How to use Medium for writing, results baseball publications

Folks

First, work out who you need to observe. Whose writing do you need to learn? Who’s making content material you may be taught from as you start your new writing journey?

There’s all kinds of writers on the platform, and I am concerned about a little bit little bit of the whole lot, so this step was fast to finish. Whether or not you are concerned about politics or people-watching, pc science or world journey, you are more likely to discover some writers you need to observe too.

Publications

Medium publications are collections of tales primarily based round a standard theme. Anybody can create them — your self included — and the best way they work is pretty easy.

Because the creator of a publication, you are an editor by default. This implies you might have the power to:

  • Add writers to your publication
  • Edit and publish the tales submitted by your writers
  • Evaluation the metrics for all of the tales which are a part of your publication

Because the publication’s creator, you may even have the power to nominate new editors (to allow them to do all that stuff I simply talked about).

Making a publication is straightforward to do. First, I wanted to submit fee to develop into a Medium member. Then, I clicked on my profile picture within the prime proper, and scrolled right down to “Handle publications.” A pop-up appeared, and I clicked “Create a brand new publication.”

How to use Medium, manage publications

This led to a brand new web page the place I wanted to enter data on the identify, description, social accounts, and subject for my publication. I additionally wanted photographs prepared so as to add an avatar and emblem.

How to use Medium, new publication

The avatar picture seems on featured pages round Medium, whereas the emblem picture seems on the homepage of the publication. You possibly can study picture sizes for these necessities and extra on this Medium publish.

As soon as I completed coming into this data, I had an opportunity to create a customized design for the house web page of my new publication.

This publication will give me an opportunity to not solely share my very own writing, but additionally join with different writers on the matters I care about.

Subjects

As soon as known as “Tags,” Subjects are the hashtags of the Medium ecosystem. Whenever you publish a narrative on Medium, you get the choice so as to add as much as 5 matters, which seem on the backside of your story.

So, after I click on a subject it brings me to a web page the place I can see extra tales with the identical subject. It additionally provides me options for different matters I is perhaps concerned about.

As an alternative of surfacing content material primarily based solely on the social graph (for instance, the folks/publications you observe), Medium makes use of matters to floor content material that is primarily based on particular pursuits.

For instance, this text from Beth Dunn, a current Advertising Fellow at HubSpot, consists of 5 matters:

  • Person Expertise
  • UX Writing
  • UX Design
  • Inclusive Design
  • Content material Technique

How to use Medium, topics example

Following matters like these will help personalize my Medium expertise and make it simpler for my readers to search out extra of my content material.

Now that I’ve arrange an account, began following some accounts, constructed a publication, and adopted some matters, let’s begin partaking with content material.

How one can Work together With Medium Content material

3. Advocate, share, and bookmark content material.

Clapping arms are the “Like” of the Medium world. It is a technique to present that you simply help and recognize the content material that somebody has shared.

When studying a narrative on Medium, you may help it at each the highest and the underside of the particular story, the place you see the clapping hand image.

How to use Medium, top bar, clapping hands

In both case, I simply click on on the clapping hand icon to help a narrative. As soon as clicked, the arms will change from a top level view to strong black. The primary time I supported a narrative, I by accident clicked the quantity beside the clapping arms icon. This was a contented accident as a result of it let me see the complete checklist of people that advisable that story.

Be aware: You possibly can clap as much as 50 instances per publish, and you’ll clap for as many posts as you need.

Whenever you suggest a narrative, the author, by default, will obtain an electronic mail notification. (However that is one thing you may management in Settings). The extra help a narrative receives, the extra seemingly it’s to be shared across the Medium community. Tales that obtain essentially the most likes inside a given time interval get featured on Medium’s dwelling web page.

In the identical two places the place you may suggest a narrative, you may also save, hearken to, or share that story. To avoid wasting a narrative I wished to spend extra time studying, I clicked the bookmark icon and it saved the story to my studying checklist. I can even create particular studying lists on this a part of the platform.

How to use Medium, save reading list

To pay attention, I simply clicked the play icon, however if you wish to use this function, it is good to know that it is for members solely. Lastly, I shared the story by copying the hyperlink or sharing it on LinkedIn, Twitter (X), or Fb.

How to use Medium, share options

Whenever you bookmark a narrative, it’s going to seem in your studying checklist, which you’ll be able to entry out of your Medium profile web page or from the Medium homepage on the backside of the right-hand sidebar.

4. Spotlight particular phrases.

Now that I understand how to help, share, and bookmark Medium tales, it is time to unlock a second stage of interplay. I do that by choosing sections of textual content with my cursor.

As soon as I spotlight some textual content, a pop-up menu will seem that provides me 4 choices:

Spotlight

How to use Medium, highlight text

Clicking the highlighter icon (highlighter image) places a inexperienced spotlight across the textual content I chosen. That is seen to my Medium followers. By default, a narrative’s author will get a notification when anybody highlights a piece of their tales.

Response

How to use Medium, highlight responses

Clicking the speech bubble icon lets me write a response to the story I am studying. The part of textual content I’ve highlighted seems on the prime of my response. (Extra on responses in a second.)

Textual content Shot

How to use Medium, highlight text tweet

Clicking the Twitter icon generates a “Textual content Shot,” which is a tweet that robotically pulls within the textual content I highlighted as a screenshot.

Non-public Be aware

How to use Medium, highlight private note

Some tales can even present a lock icon in a speech bubble. Clicking this icon lets me ship the author a personal notice. For those who do not see this icon, it is as a result of the creator has turned off personal notes.

You possibly can select this on or off in your settings, however I selected to depart it on as a result of I learn that editors typically use personal notes to supply suggestions to writers earlier than publishing.

5. Write responses.

In contrast to conventional weblog feedback, Medium responses are handled as particular person tales. Moreover showing on the backside of the tales I reply to, I can even publish my responses to my profile web page.

That is useful for me as a result of it lets me interact with folks on the platform with out having to decide to writing a full-blown story. It additionally helps me give you concepts for tales.

How to use Medium, responses

Medium’s strategy to responses provides feedback the potential to take off and get circulated identical to conventional tales.

A fast notice: Responses are engagement alerts on the Medium platform. And, responding is a tip that reveals up in lots of articles about promote your writing on Medium.

For me, this makes it essential to reply genuinely. Whereas responses are a technique to enhance my visibility on the platform, I work to be considerate within the methods I help and interact with the writers I reply to.

How one can Write and Publish on Medium

6. Format textual content in your posts.

Prepared to start out writing my first Medium publish, I click on “Write” on the prime right-hand nook of the Medium dwelling web page. I can even get there by clicking on my profile icon on the top-right of the Medium web page, after which scrolling to “Tales.” I can create a brand new story by clicking the inexperienced “Write a narrative” button. That motion pulls up a display that is prepared for my content material that appears like this:

How to use Medium, start writing post

As Erik Devaney says, “Writing in Medium’s editor is extremely intuitive and — from a stylistic perspective — almost unattainable to screw up.”

As typical, it’s the writing that’s powerful, however a instrument will help with the main points. Once I write, I typically use a template, like one among these free weblog templates.

Then, I copy and paste my writing into my chosen publishing platform. Medium makes this step simple. It retains hyperlinks and different formatting from pasted textual content.

If I need to make a change to the textual content, All I’ve to do is spotlight a piece to disclose a number of primary format selections resembling daring, italics, or hyperlinking. It additionally lets me designate textual content as an H1 or as an H2 utilizing the large T or little t:

How to use Medium, Creating H2s on Medium

And I can select between two completely different types of block quotes —

Choice A:

How to use Medium, block quote format a

Or Choice B:

How to use Medium, block quote format b

 

If I actually need to get fancy, I exploit Medium’s drop caps operate.

Know these enlarged, stylized letters you typically see at first of sentences? These are drop caps. In line with the Medium crew, they’re helpful for “pacing, beginning a brand new chapter, or just a bit typographical delight.”

How to use Medium, drop cap example

Another choice for creating some separation between completely different sections of a narrative in Medium is to make use of a separator. To insert one, I click on the little plus icon that seems on an empty line of a narrative:

How to use Medium, plus symbol

Clicking that plus icon will open up a menu with six choices. The one on the far proper — the icon with the 2 little traces — is the separator.

How to use Medium, plus symbol expanded

This is what it seems like on the web page:

How to use Medium, separator

Take a look at this story for extra formatting how-tos, resembling including inline code, mentions, or emojis.

7. Add photographs and media.

Including photographs, movies, and embeds to a Medium story might be so simple as copying and pasting URLs into Medium’s editor. The editor, generally, can robotically acknowledge the media’s format and render it accordingly.

For instance, I need to add a pair movies to my in-progress publish. For the primary video, I simply copied and pasted the YouTube URL, after which clicked “Enter.” Then I added a TikTok video by clicking the video icon that reveals up after clicking the plus icon. The ultimate outcome was the identical irrespective of which steps I adopted.

You possibly can add a spread of media to your Medium story together with:

  • Importing a picture out of your pc
  • Including inventory images with Unsplash
  • Inserting a video with a URL
  • Inserting an embed code for accepted media

There are additionally completely different dimension and orientation choices for displaying media.

For instance, the choices under appeared in a pop-up menu after I inserted my YouTube video. There are three selections for sizing a YouTube video on Medium:

How to use Medium, youtube

8. Share drafts and publish posts.

Once I completed my story and was pleased with how the whole lot regarded, I headed as much as the highest navigation to decide on between two choices: “Publish” and an icon with three dots. The three dots spotlight a spread of selections for writers. These embrace sending a draft hyperlink, checking the looks of the publish, unlisted publishing, and extra.

How to use Medium, share draft link etc

For instance, “Share draft hyperlink” generates a hyperlink to the draft of my story, which I can share with anybody — even when they do not have a Medium account. And the folks I share the draft with can even depart me notes.

Clicking the “Publish” button, in the meantime, opens a menu the place I can select as much as 5 matters for my story. It is a form of pre-publishing dashboard, with reminders so as to add a featured picture and a hyperlink to be taught extra about what occurs after publishing. I like that it additionally presents an opportunity to schedule my publish if I need to share it later.

How to use Medium, choose topic

It is also the place I hit the “Publish” button to share my story with the world. 

How one can Get Paid on Medium

Now that I’ve gone via use Medium, I am interested by benefit from it. I’ve achieved some analysis and located a number of methods writers monetize with this platform.

First off, there’s the Companion Program. If you wish to earn cash along with your tales, that is an thrilling technique to receives a commission on Medium.

How to use Medium, medium partner program

The Medium Companion Program pays writers straight every month. To receives a commission on Medium I first must develop into a paid Medium member. Then, it’s time to use for the Companion Program. The necessities for this are easy. I must:

  • Have printed a minimum of one Medium story
  • Be 18 years or older
  • Reside in an eligible nation

This course of additionally consists of signing up for Stripe, to gather funds, and Tipalti, for tax functions. As soon as I am a part of the Companion Program, I can put new and already-published tales behind a paywall for premium members. When somebody reads my story, I will earn a proportion of their membership payment.

That is the bottom elevate alternative, as a result of it is monetizing one thing I am already doing — writing tales for the platform. It additionally makes use of engagement metrics to resolve how a lot I receives a commission for every story, connecting what readers like to what I make from the platform as a author.

Whereas I will be making an attempt the Companion Program to earn on Medium, I am additionally interested in different choices. For instance, I arrange tipping by going to “Settings,” then “Publishing” and updating the settings beneath “Handle tipping in your tales.” I can add a fee hyperlink and I will have the ability to obtain suggestions from readers. There are alternatives to make use of Patreon, PayPal, and different standard platforms.

How to use Medium, tipping on stories

One other technique to monetize is utilizing my tales on Medium to advertise a enterprise or model. The brand new audiences I introduce to my tales on the platform can drive new curiosity to my enterprise. This strategy is like what I discussed above after I talked about my previous expertise utilizing Medium.

9. Measure your outcomes.

I printed my first Medium story and I’m set to earn cash on the platform, however the impression I could make with Medium will rely on how my tales carry out. To see metrics for my Medium content material, I clicked my profile icon within the prime right-hand nook of the Medium homepage and scrolled right down to “Stats.”

Once I arrived on the “Stats” web page I did not see a lot (but). However quickly, I will see the mixture variety of views and claps my tales and responses have obtained over the previous 30 days.

How to use Medium, medium stats

There’s additionally a graph that gives day-by-day granularity, with particulars on follower counts and highlights.

medium-stats-2

Picture Supply

As I scrolled down the web page, I has the choice to click on on particular tales to view particular person stats. The Medium crew can also be making modifications to the Stats pages. It seems like most of those modifications are for monitoring fee metrics or serving to writers tie fee to efficiency.

This is a fast rundown on what metrics Medium at the moment tracks:

  • Claps: The variety of claps a narrative receives.
  • Responses: The variety of responses a narrative receives.
  • Lifetime earnings: The overall quantity a narrative has earned.
  • Views: The quantity of people that visited a narrative’s web page.
  • Reads: Tracks when somebody views a narrative for 30 seconds or extra. Scrolling to the underside of the story was required, however is not anymore. Views and reads for particular person tales reside on story element pages.
  • Member learn ratio: This stat tracks member reads divided by member views.

Fast notice: Member-only and non-member exercise is tracked individually in Stats.

The Medium App

I journey regularly, so consuming and interacting with content material on the go is finest for me. For this, I am utilizing the Medium app. The app consists of the identical tales and content material I can discover on my laptop computer, with the added bonus of a mobile-first interface.

How to use Medium, medium app

On the app, I can floor content material associated to my pursuits. These curated lists rely on the tags, publications, or authors I observe. I additionally use the app’s Discover function to search out new, fascinating content material and to interact with fellow readers, becoming a member of conversations as they’re occurring. I hoped I might begin drafts within the app, however no. That stated, I can examine story stats wherever I’m, which is useful.

Use Medium for Writing and Sharing Your Finest Tales

Medium is a robust platform for writers and content material creators to share concepts, interact with readers, and even earn cash. By following the steps I shared on this article, you may unlock the complete potential of Medium. So, begin writing and exploring the probabilities. Your viewers is ready.

Editor’s notice: This publish was initially printed in August 2021 and has been up to date for comprehensiveness.



Supply hyperlink

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article