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Pricey BrightonSEO, You have Come a Lengthy Manner, Child

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I’ve attended BrightonSEO for 10 years, however this 12 months’s convention was one among my all-time favorites. (And it seems to be like the remainder of the group additionally loved it!)
Ahrefs team posing for a picture

Right here’s my breakdown of September’s occasion and why I believe it’s come a great distance since its humble beginnings in a room above a pub.

Day zero: Sunshine, seaside, and our very first web optimization workshop

OK, I do know what you’re pondering: The U.Okay. will not be the primary place you consider in the case of the solar. However we bought fortunate and had nice climate the entire time we have been at BrightonSEO.

BrightonSEO with blue skies

With the climate getting the occasion off to a great begin, it put a smile on everybody’s face as quickly as they arrived.

On Wednesday night, earlier than the primary convention, we ran our first web optimization workshop and networking occasion.

It was hosted on the Ye Olde King & Queen—a really British-looking pub inbuilt 1779.

Outside of the Ye Olde King & Queen pub

The workshop was held in a room above a pub in true Brighton type. The room had a comfortable ambiance for attendees to get collectively, discuss store, and seize some swag.

Banner and swag at the Ahrefs workshop

Michelle Lindner kicked the evening off by warmly welcoming our visitors and guiding them by means of a reside demonstration on easy methods to do key phrase analysis for web optimization utilizing Ahrefs.

Michelle Lindner giving a speech in front of a crowd

After Michelle’s demonstration, Joshua Hardwick took to the stage to information us by means of a case examine on easy methods to construct high-authority hyperlinks that assist enhance rankings.

Joshua Hardwick taking questions at the Ahrefs SEO workshop

There was then time to community and mingle with different SEOs and digital lovers over a number of beers and a buffet.

Thanks to everybody who attended!

Day one: Every thing in its proper place

As soon as we’d bought our BrightonSEO exhibitor stand absolutely stocked and brochures organized, we have been able to go. 

Ahrefs' fully stocked exhibitor stand

We’d realized from earlier BrightonSEOs that it may get very busy within the morning, and this occasion proved no completely different. 

Inside minutes of the gates opening, the convention corridor was buzzing with exercise as SEOs and entrepreneurs navigated their approach across the venue.

Busy crowds at Ahrefs' exhibitor stand

We offered freshly floor espresso at our stand, which was properly obtained by attendees. (We even noticed John Mueller having a cup.)

Ahrefs' coffee cup

In addition to the espresso, guests to our stand may seize some Ahrefs swag: books, luggage, T-shirts, bottles, stickers, and extra.

Our newbie’s information to web optimization ebook was one among our hottest gadgets this time. We had so many requests that we needed to restrict the variety of books for every day so everybody bought an opportunity to get one.

Ahrefs' SEO Book for Beginners

Our T-shirt was our second hottest swag merchandise, and folks have been proud to share that they bought one on social media.

In addition to gifting away a number of enjoyable stuff, occasions like this gave our group an opportunity to meet up with our prospects face to face. 

When the talks began, we had an opportunity to get into a number of extra in-depth web optimization discussions with attendees.

Patrick Stox and Chris Haines talking to customers about Ahrefs

Nevertheless it wasn’t all web optimization. 

We had enjoyable alongside the way in which, with a number of attendees even courageous sufficient to strive our non permanent tattoos.

Customer getting a temporary Ahrefs tattoo

And the enjoyable didn’t cease there. 

At one level, the Brighton “web optimization Gull” appeared at our stand.

SEO Gull visiting our exhibitor stand

In addition to web optimization Gull, BrightonSEO had loads of well-known faces.

Listed below are a number of extra:

Technical web optimization Guide Oliver Mason even stopped by our stand with Will Kennard and Owain Lloyd-Williams. We didn’t handle to snap him, however Will did in a while (form of).

Listed below are a few of my favourite audio system from day one (a mixture of newer audio system and trade veterans):

One of the eye-catching exhibitors was BrightLocal’s arcade stand. It was a enjoyable expertise, and we couldn’t get a number of the Ahrefs group off it!

Wix additionally had a extremely enjoyable stand with a response sport. After we approached its stand, Crystal Carter thought it could be a good suggestion to pit me towards Joshua to see who may win a much-coveted can of Wix web optimization beer. 

With the stakes so excessive, Joshua’s reflexes turned like a bolt of lightning, and he received the can of beer in a single spherical.

Following a busy first day, the group gathered for a meal on the Salt Room.

Ahrefs team sitting around the dinner table at the Salt Room

We then tried to seize a number of hours of sleep earlier than one other busy day.

Day two: Eat, sleep, web optimization, repeat

After restocking the stand, we have been prepared for day two. The solar was nonetheless shining, and the seagulls have been squawking.

Sunny, outside view of the Brighton center

Our espresso stand proved much more worthwhile on the second day after numerous after-parties the evening earlier than.

Each Andrei Țiț and Patrick Stox have been talking on Friday, so it was a giant day for our group.

Andrei Țiț relaxing in a chair at Ahrefs' exhibitor stand

First up was Andrei. The room was so packed for Andrei’s discuss that we struggled to get in and see him ourselves. 

Andrei Țiț speaking in front of a crowd at BrightonSEO

Andrei’s discuss was properly obtained, and folks requested for the slides at our sales space virtually as quickly because it completed.

Subsequent up was Patrick. If you recognize something about technical web optimization, then you definately’ll know who he is. 

Patrick flew out all the way in which from Raleigh, North Carolina. However regardless of the lengthy journey, he introduced bucketloads of power, experience, and fervour to BrightonSEO. 

Patrick Stox at the Tech SEO panel
Patrick exhibiting which approach his rankings are going.

In addition to moderating the Tech web optimization panel, Patrick offered his current hreflang examine.

Patrick Stox presenting his hreflang study at BrightonSEO

We have been spoiled for alternative when it got here to nice audio system this 12 months. You solely have to click on by means of the talks to see they’re the who’s who of web optimization.

Here’s a pattern of a few of my favourite audio system from day two (a mixture of newer audio system and trade veterans):

Last ideas

Seaside, solar, web optimization, and good occasions. What extra do you want? 

BrightonSEO is one among my all-time favourite web optimization conferences. In case you haven’t been but, it’s value a go to to be taught extra about web optimization (and have some enjoyable).

Obtained questions? Ping me on X (Twitter).

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