Easy methods to Make AI Your Writing Sidekick for Content material Advertising

Synthetic Intelligence (AI) has blown up like a supernova. Conversations about AI are occurring in all places. As you browse LinkedIn, learn your favourite web optimization weblog, or tune right into a advertising podcast, you will notice discussions about AI.

Some entrepreneurs see AI as a menace. However that doesn’t must be the case. You’ll be able to discover ways to work with AI. Constructing AI into your processes will future-proof your advertising abilities if AI takes over the world. As a contract copywriter and content material marketer, I’ve seen ‘I, Robotic,’ and I’m not taking any probabilities.

AI may be your advertising sidekick. You should use AI to help your writing course of, be a contemporary pair of eyes for proofreading, or act as a second mind. This makes it a robust companion for content material advertising.

AI gained’t exchange content material entrepreneurs (but)

AI opens up a universe of alternatives. As new AI instruments emerge daily, so do new methods of utilizing AI in your enterprise and on a regular basis life. You should use AI to do nearly something.

However that doesn’t imply AI will exchange content material entrepreneurs, SEOs, or writers — or, at the very least, gained’t exchange them but.

AI has loads of potential. Nevertheless it additionally has limitations. Earlier than utilizing AI for content material advertising, it’s useful to familiarize yourself with the constraints of AI.

It isn’t sentient

AI doesn’t have a mind such as you or I do. It may’t assume or really feel.

AI’s data is predicated solely on logic. In distinction, our data is predicated on a mixture of cause and emotion. Our experiences and emotions form how we see issues. However AI doesn’t have that potential.

AI would possibly feign human emotion, however it’s merely an phantasm. AI’s emotion is curated. AI can solely understand issues primarily based on the knowledge it’s fed.

You’ll be able to’t depend on it to be correct

Positive, AI is highly effective. Nevertheless it isn’t at all times correct. Identical to people, AI typically will get issues improper.

When utilizing ChatGPT, you will notice a disclaimer stating, “ChatGPT might produce inaccurate details about folks, locations, or details.” Whereas AI instruments do their finest to supply factually correct info, they nonetheless want a human contact.

For those who’re utilizing AI, fact-check the knowledge it offers you. That is notably vital when writing YMYL (Your Cash or Your Life) content material that has real-world results on the readers. In these instances, a human contact is essential for making certain E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) runs by way of your content material. AI can’t replicate this, operating the danger of your content material being inaccurate and low high quality.

The output is restricted by the enter

Getting the absolute best outcomes from AI is determined by feeding it the absolute best info.

It’s like asking somebody to design you a emblem with out giving them the precise particulars about what you need the emblem to appear to be. They could get it proper. However it’s extra probably that they are going to get it improper — and you’ll find yourself in a back-and-forth ping-pong match of reiterating the design.

You could inform AI precisely what you need. In any other case, it’s going to hazard a guess (and sure get it improper). Be particular in your request — like actually particular. Need AI to offer you ten content material concepts for a weblog submit on programmatic web optimization? Inform it! Need to be certain that these outcomes are all concerning the SaaS trade? Inform it! The extra particular your generative AI immediate is, the higher the output will likely be.

The responses can really feel canned

You will get AI to jot down your touchdown pages, weblog articles, and advert copy. However you may not wish to.

Bear in mind how I mentioned AI isn’t sentient? And that the output is restricted by the enter? Effectively, each of these elements additionally contribute to the responses feeling considerably meh.

AI responses can really feel canned. They lack the originality and persona you get from a human author who is aware of your model inside and outside.

With that mentioned, you may prepare some AI instruments, similar to ChatGPT, to provide content material that mirrors your model’s voice, persona, and tone. You are able to do this by sharing examples of your writing fashion, offering background info in your firm, and feeding it your tone of voice pointers. However I’ll share extra on that later within the article.

One other attribute that limits the creativity of AI outputs is that it doesn’t mechanically think about the consumer journey stage, their present motivations or needs, or the precise phrases that drive motion for them. AI doesn’t know your deeper model origins or future targets — except you prepare it on them.

All that provides as much as creating generic content material anybody might write. Use AI sufficient instances, and you’ll discover acquainted patterns within the responses. It sounds like AI.

However AI generally is a highly effective content material advertising sidekick

It pays to concentrate on the shortfalls of AI earlier than you add it to your content material advertising course of. As we’ve established, AI isn’t excellent. However it may nonetheless be helpful.

You should use AI to optimize the analysis, writing, and modifying phases of content material advertising.

You may not be capable of depend on AI alone. However you may pair it with a human contact to show it into a robust content material advertising sidekick.

Listed here are some methods you should utilize AI to optimize and streamline numerous points of your content material advertising course of.

Easy methods to use AI within the analysis section of content material advertising

The analysis section of a content material advertising technique may be time-consuming. Whereas each firm’s technique is totally different, the core components will observe an analogous sample.

Sooner or later throughout on-site content material planning, you will want to seek out content material concepts, conduct key phrase analysis, and create outlines for weblog posts. There are a number of methods you should utilize AI to simplify these content material advertising analysis and planning steps.

Use AI to seek out content material concepts

In its most simple type, the content material you create on your model ought to give attention to two issues:

• What you do

• Who you do it for

We will get extra nuanced than that by layering in elements like targets, campaigns, and consumer intent. However most content material will cowl matters which are associated to your enterprise (what you do) and of curiosity to your viewers (who you do it for).

You should use AI to develop content material concepts for all kinds of selling channels — be it social media, newsletters, blogs, or movies. For the examples shared all through this text, I’ve used ChatGPT.

A easy AI immediate you should utilize to seek out content material concepts is:

Write an inventory of 10 [content type] concepts geared toward [audience] who’re [problem they are trying to solve/goal they want to achieve]

On this immediate, the content material kind ought to relate to the channel you’re creating content material for, similar to a weblog. The viewers will align together with your audience. The issue or objective ought to relate to what your model does.

For a canine coaching college, the immediate would possibly appear to be this:

Write an inventory of 10 weblog submit concepts geared toward new canine house owners who’re attempting to coach their pet.

For those who put this immediate into Chat-GPT, you can be offered with an inventory of potential weblog submit concepts similar to “pet separation anxiousness: suggestions and tips” or “10 important instructions each pet ought to know.”

Work by way of this listing to resolve if any of these concepts are viable weblog posts. Some is perhaps excellent as they’re, whereas others would possibly want fine-tuning to ensure they align together with your content material advertising technique.

Create a hub-and-spoke technique from these content material concepts

Drill down additional into every thought to create the bones of a hub-and-spoke technique. For every thought offered, notice what the subject is.

For the weblog submit thought “10 important instructions each pet ought to know,” you may confidently assume the focal subject is “pet coaching instructions.”

There’s probably an array of weblog posts you may write about pet coaching instructions, making this a probably highly effective hub subject on your hub-and-spoke technique. Fairly than doing a number of guide analysis to seek out appropriate spoke weblog submit concepts, you should utilize AI to hurry up the method.

Use the next AI generative immediate to ask Chat-GPT for spoke content material concepts primarily based on the hub subject:

I’m writing a sequence of [content type] for a [business type] geared toward [target audience].

For the hub subject “[hub topic],” create a desk of spoke content material concepts.

Making use of this to the pet coaching instructions key phrase, the immediate would appear to be this:

I’m writing a sequence of weblog posts for a pet coaching college geared toward new canine house owners.

For the hub subject “pet coaching instructions,” create a desk of spoke content material concepts.

In response to this immediate, Chat-GPT generates a desk of extra particular weblog submit concepts associated to the hub subject “pet coaching instructions.” This can make it easier to spin out a sequence of priceless content material that strengthens your content material visibility for this subject.

Use AI for key phrase analysis

Find it irresistible or hate it — key phrase analysis is important to creating on-site content material methods. It tells you what matters folks care about, how widespread these phrases are, and the way troublesome it is perhaps to rank in SERPs.

Generic AI instruments can’t do in-depth key phrase analysis, so it is best to nonetheless use a key phrase analysis software like Moz’s Key phrase Explorer. Nevertheless AI will help with the early phases of key phrase analysis.

For those who’re beginning key phrase analysis from scratch, use AI to generate an inventory of key phrases. Take this a step additional by asking the AI software to group these key phrases by search intent. This immediate will look one thing like this:

Create an inventory of key phrases for [business type/topic]. Current the key phrases in a desk grouped by search intent.

Sticking with our canine coaching college instance, the immediate could be:

Create an inventory of key phrases for a canine coaching college. Current the key phrases in a desk grouped by search intent.

You’ll then be offered with a neat desk of key phrases you would possibly be capable of use. The key phrases probably gained’t be excellent, however it’s a terrific place to begin.

Undergo the listing and analysis every key phrase in Moz’s key phrase analysis software to get extra information, together with metrics similar to Problem and Month-to-month Quantity. You’ll be able to then use your key phrase analysis to see which key phrases you do (or don’t) wish to use and discover different viable key phrases.

Utilizing AI for key phrase analysis is nice for getting the cogs turning, taking you from a clean web page to an inventory of key phrases. Grouping by search intent allows you to take that tough key phrase analysis one step additional, ensuring you’re protecting numerous consumer journey phases.

Use AI to jot down weblog submit outlines

Okay, by this level, it is best to have a bunch of goal key phrases and weblog submit concepts. You’re nearly prepared to begin placing pen to paper. However earlier than you write your weblog submit, you must plan a primary draft.

You should use AI that can assist you write the primary draft of weblog submit outlines. AI-generated first drafts gained’t be groundbreaking. You’ll need to solid your eyes over it and optimize it together with your wonderful model, buyer, and market insights and data.

Whereas they aren’t excellent, they provide you an excellent weblog submit template you may then tweak and enhance.

Enter this AI immediate to generate weblog submit outlines:

Write a weblog submit define for a weblog submit titled “[blog post title].”

The principle key phrase for this weblog submit is “[main keyword]”

You guessed it, we’re sticking with the pet coaching instance! Primarily based on the pet coaching analysis we’ve performed to this point, the AI immediate would possibly appear to be this:

Write a weblog submit define for a weblog submit titled “10 important instructions each pet ought to know.”

The principle key phrase for this weblog submit is “pet instructions”

Chat-GPT will then provide you with a weblog submit define cut up into sections, together with the introduction, important content material sections, and a conclusion.

As this submit focuses on the “10 important instructions,” Chat-GPT has given a listicle-style weblog submit define. It has additionally shared an inventory of further sources on the finish you would possibly wish to reference within the submit.

You’ll be able to then overview the define that Chat-GPT has supplied and apply your subject data, adapt primarily based in your experiences, and perform further analysis to enhance the define earlier than you begin writing the article.

Easy methods to use AI within the writing section of content material advertising

The sidekick powers of AI do not cease while you begin writing. Whenever you’re writing content material, the method will likely be predominantly human-led. Your tone of voice issues. As do your private experiences, opinions, and insights. These are the issues that make your content material distinctive and that AI can’t do very properly. So don’t exchange your uniqueness with generic AI content material.

You’ll be able to, nevertheless, use AI as a sub-writer to help with the writing section of content material advertising initiatives.

Use AI to adapt your tone of voice

For those who’re writing content material and wish to be certain that it has a selected voice, you should utilize AI to tweak the tone of your writing. This will help be certain that your content material aligns together with your model voice and the web page intent.

For those who’re writing content material for a gross sales touchdown web page, you want that content material to sound extra persuasive than an academic weblog submit. AI will help you adapt your content material to make it higher swimsuit its meant objective.

Use AI to adapt your content material’s tone of voice by utilizing generative AI prompts similar to:

For a gross sales touchdown web page, these prompts would possibly appear to be this:

Bear in mind, the output from AI is determined by the enter. You’ll be able to enhance these prompts by offering extra particulars. You may, for instance, ask AI to make use of metaphors or similes in its model or to make use of easy vocabulary and quick, snappy sentences.

You may even inform it your model values to ensure these are considered for tone of voice content material.

AI doesn’t at all times get the tone of voice proper. Typically, it is going to exaggerate the voice. No matter AI supplies, you will want to edit manually. However it may be nice for locating inspiration and unraveling the thread for phrases you would use or modifications you would make.

I by no means copy and paste the output given by AI. As an alternative, I’ll search for phrases, sentences, or content material kinds that stand out to me. I’ll then refine my content material manually primarily based on any learnings gleaned from the AI model.

Beginning the paragraph with the phrase “Enroll,” for instance, encourages motion and lets the reader know the intention of the content material. That is way more persuasive than the softer, descriptive opening line “In these lessons…” used within the authentic content material.

This function is much from excellent, however it may be helpful in the event you’re experiencing a basic case of author’s block.

Use AI to generate headlines

The headline is among the most important components of a weblog submit. A compelling, well-written headline will get clicks. It drives visitors to your weblog submit and will get extra eyes in your content material.

But, headlines may be the toughest factor to jot down. Do a fast Google search, and you will see a whole bunch of formulation for writing compelling headlines or instruments to enhance your present headlines.

When writing headlines, it is best to account on your goal key phrases and the intent of the content material. For those who’re writing an academic weblog submit that teaches readers the way to do one thing, you’ll probably use phrases like “the way to.”

The one difficulty is that having an infinite listing of “the way to” articles in your weblog begins to look boring and repetitive. You’ll be able to combine this up by asking AI to generate potential headlines on your weblog articles.

Use the next immediate to get AI to generate headlines on your weblog posts:

Write an inventory of 10 potential headlines for a weblog submit about [blog post topic]. This weblog submit [brief description of blog post].

Utilizing our pet coaching college instance, this immediate would possibly look one thing like this:

Write an inventory of 10 potential headlines for a weblog submit about pet instructions. This weblog submit shares 10 important instructions any new pet proprietor ought to know when coaching their pet.

As this instance is a listicle, it is smart that Chat-GPT consists of the quantity within the headline. Nevertheless, you may see quite a lot of headlines you would probably use that sound extra compelling than simply “10 important instructions each pet ought to know.”

The headlines additionally use energy phrases like “must-know” and “final” to entice readers to click on by way of to the article. In the meantime, phrases and phrases like “study,” “instructing,” and “coaching 101” let the reader know the article has an academic intent.

These outputs supply a terrific first draft of some potential headlines. You’ll be able to then fine-tune these headlines utilizing well-known headline finest practices.

This immediate doesn’t have to only be used for weblog articles. You’ll be able to adapt it for YouTube video headlines or e-mail topic strains.

You can too use AI to generate headline formulation that you should utilize when writing headlines sooner or later. Do that by utilizing a immediate similar to:

Write 10 headline formulation that can be utilized to jot down weblog submit headlines. Show these as a desk and ensure they cowl quite a lot of content material varieties similar to [types of blog posts you typically share]

As at all times, you may drill down additional into this by asking AI to arrange a number of headlines for every article kind. You’ll be able to then tweak the formulation and preserve these readily available subsequent time you’re writing an article.

Use AI to summarize your writing

Each weblog submit ought to finish with a conclusion that provides the TL;DR (too lengthy; didn’t learn) low down of the article.

Usually, your conclusion ought to summarize the article by sharing the important thing takeaways. It ought to succinctly wrap up the article, leaving an enduring impression on the reader.

You may also wish to use the conclusion to encourage readers to take motion. This would possibly embody prompting them to learn associated articles, encouraging them to get in contact, or directing them to further sources.

For those who’re utilizing ChatGPT-4, you may enter longer content material. This makes it nice for asking ChatGPT to summarize long-form weblog articles. You can too use AI instruments which have particularly designed conclusion era options, similar to WriteMe or LongShot.

Use the next AI immediate to get AI to summarize your content material:

Summarize the next content material and supply the important thing takeaways. This will likely be used to jot down the conclusion for the weblog submit about [brief description of the blog post]

For our pet coaching college instance, this immediate will appear to be this:

Summarize the next content material and supply the important thing takeaways. This will likely be used to jot down the conclusion for the weblog submit concerning the 10 important instructions any new pet proprietor ought to know when coaching their pet.

On this instance, I solely shared a snippet of a weblog submit to offer you an thought of how this would possibly look.

You’ll be able to even take this immediate a step additional by asking Chat-GPT to supply the important thing takeaways as a bullet-pointed listing.

This shortly transforms a long-form article right into a scannable listing of key takeaways. You’ll be able to then use this output to get a fast overview of the weblog article so you may simply write your conclusion.

Use AI to jot down meta-descriptions

Whereas they could solely be quick, writing high-quality meta descriptions requires ability. The suitable meta description may be the deciding think about whether or not somebody clicks by way of to your web site or not.

Fortunately, you should utilize AI to distill your on-page content material into a few quick sentences you should utilize as a meta description.

You will get ChatGPT to jot down meta descriptions by utilizing the next AI immediate:

Summarize the next content material right into a 2 sentence meta-description

The optimum size for a meta description is between 50 to 160 characters. Run the AI-generated output by way of a phrase rely checker to make sure it’s an appropriate size. If not, you may both ask AI to generate a shorter model, or you may edit it manually.

Within the above instance, ChatGPT generated a meta description that was 195 characters lengthy. As that is barely longer than desired, I inputted the immediate, “are you able to make it barely shorter?”

In response, ChatGPT minimize the unique output right down to 145 characters whereas sustaining the important thing takeaways of the article.

Easy methods to use AI within the modifying section of content material advertising

Earlier than any content material sees the sunshine of day, it must undergo a few rounds of revision. These revisions will both be performed by the unique author or by editors, proofreaders, or content material managers.

However reviewing your individual content material is difficult. You’re too near it. You already know it inside out. I like to offer myself at some point between writing my first draft and proofreading it. This makes certain I’m taking a look at my content material with contemporary eyes.

However you don’t must edit or proofread your content material alone. Your AI content material writing sidekick can are available helpful through the modifying section of content material advertising.

Use AI to make clear your writing

For those who’re writing about advanced matters, your content material can simply develop into overwhelming for the reader. It is perhaps laden with jargon or use area of interest analogies that solely a small subset of individuals perceive. The difficulty with that is that advanced content material runs the danger of alienating your reader.

On the flip facet, being too inventive together with your writing may have a damaging impression. Maybe you’ve tried to jot down content material that’s witty or overflowing with metaphors to create a vivid emotional response. Besides it doesn’t fairly land the way you anticipated. The that means and objective of the content material are misplaced in creativity.

Each situations are examples of how being “intelligent” can negatively have an effect on the impression of your content material. As writers, we stay by the rule of being “clear over intelligent.” Sure, being intelligent is nice. It turns heads, captures consideration, and exhibits folks you recognize what you’re speaking about. Nevertheless it ought to by no means come on the expense of your writing being clear and straightforward to know.

For those who’ve written one thing that you simply assume is perhaps intelligent fairly than clear, you should utilize AI to make clear your writing.

AI prompts similar to “Does this textual content make sense?” or “Make this textual content simpler to know” allow you to verify and enhance the readability of your writing.

You should use the AI output to see whether or not it has understood your content material or if the unique that means has been misplaced. In its response, Chat-GPT will inform you what it interpreted the textual content as, and it may additionally present options for enhancing your copy. You’ll be able to then use this info to rewrite your content material so it’s simpler to know.

Use AI to simplify your writing

I’ve the behavior of being a little bit of a waffler after I’m studying. My default writing fashion is to make use of all the phrases. So, when proofreading my content material, I sweep my content material for lengthy sentences and huge blocks of textual content. I’ll then spotlight these and simplify them.

To hurry up this course of, you should utilize AI to simplify content material so it’s shorter and extra readable.

Some AI prompts you should utilize to simplify your content material are:

• Make the next textual content shorter and snappier

• Clarify [topic] to me like I’m 7 years outdated

• Make the next textual content simpler to learn

If we enter a big block of textual content, you may see how the immediate “make the next textual content shorter and snappier” produces a simplified model of the unique content material. You’ll be able to then comb by way of your content material, making it quick and extra readable.

Closing ideas — AI generally is a highly effective content material advertising sidekick

AI isn’t excellent, however it may be a useful asset for content material entrepreneurs, performing as a robust sidekick at each stage of the content material creation course of.

Guided by well-crafted generative AI prompts, you may optimize your content material. From kickstarting content material analysis with key phrase analysis to creating hub-and-spoke content material methods, producing headlines, and clarifying your writing, AI can streamline your content material advertising efforts throughout content material analysis, writing, and modifying.

Bear in mind, you may’t depend on AI alone simply but. Your content material nonetheless wants a human contact if you’d like it to outperform your opponents — particularly when writing for YMYL matters and niches the place E-E-A-T is essential.

For the perfect outcomes, pair AI’s capabilities with human creativity, expertise, and experience so you may keep forward within the ever-changing world of content material advertising.