I began running a blog in 2015. From a weblog about breakdancing to being knowledgeable content material marketer, I’ve realized loads alongside the means.
On this publish, I’ll share the running a blog suggestions I realized.
Running a blog is tough work. You gained’t final if you:
- Hate the matters you write about.
- Don’t make a single cent.
So that you’ll wish to give attention to a distinct segment that you just each love and have precise individuals paying for services.

I gained’t profess to know what you like. However to search out out if a distinct segment is worthwhile, Google it and see if (and the way) the rating websites are monetizing. For instance, if our area of interest is about instructing Korean, we will see websites monetizing by promoting books, programs, and tutoring.

Don’t get caught in evaluation paralysis and spend months deciding running a blog platforms. Simply go together with WordPress.
Why? As a result of WordPress:
- Powers over 60 million blogs – There’s no must worry it being shut down or unreliable.
- Sturdy market of plugins – You’ll be able to set up any plugin to do virtually something for you, together with website positioning plugins.
Google Analytics (GA) is essentially the most used analytics software. And it’s free.
Set it up so you may see your site visitors, what pages individuals are viewing, what channels they’re coming from, and extra.
Comply with the information under to learn to arrange and use GA4.
Native audio system don’t purchase language programs. Learners do. In the event you’re instructing Korean, the latter is who you need studying your content material.
That’s why figuring out your very best reader is necessary. It informs what kind of matters you must cowl.
It doesn’t should be overly advanced. Begin with a single sentence and refine it in a while. For instance, we will outline the Ahrefs Weblog reader as this:
Individuals who wish to drive extra search site visitors to their web sites.
In all, 53.3% of all web site site visitors comes from natural search. So if you would like constant site visitors coming to your weblog, rating excessive on Google is your finest guess.
To do this, you have to goal matters individuals are looking for. Right here’s learn how to discover them:
- Go to Key phrases Explorer
- Enter a related key phrase
- Go to the Matching phrases report
- Swap the tab to Questions

We are able to add a Key phrase Issue (KD) filter to slim the listing down to people who are simple to rank for:

Look by way of the report and select the key phrases which are related to your weblog.
Think about a crystal ball that tells you precisely which of your opponents’ articles obtained essentially the most site visitors. You’d be capable to sort out the identical matters too.
It exists, and it’s referred to as Website Explorer.
Right here’s learn how to discover these matters:
- Go to Website Explorer
- Enter your competitor’s area
- Go to High Pages

You’ll see the articles that ship your opponents essentially the most search site visitors. For instance, Beardbrand’s article on beard types will get an estimated 50,000 month-to-month search visits. If you’re competing with Beardbrand, you may goal the subject “beard types” too.
Search intent is the why behind a search question. Google goals to know that so it will probably serve essentially the most related outcomes.
So if you wish to stand a better likelihood of rating, you wish to match search intent.
To determine search intent, merely Google your goal key phrase and have a look at the top-ranking outcomes. For instance, we see that the top-ranking pages for “finest wi-fi headphones” are largely weblog posts itemizing suggestions:

So if we’re focusing on this key phrase, we’ll should create a listicle too.
Amplifiers are individuals with a big viewers.

You’re assured eyeballs in the event that they share your content material with their viewers. However they don’t merely share any ol’ common content material. They solely need these which are distinctive and unique, as evidenced by this rejection from advertising influencer Rand Fishkin to Ahrefs Chief Advertising Officer Tim Soulo years in the past:

One of the simplest ways to create unique content material is to write down from private expertise. For instance, once I wrote about being a content material creator, I wrote it from my perspective:

Famed adman David Ogilvy as soon as wrote, “On common, 5 occasions as many individuals learn the headline as learn the physique copy.”
Individuals will resolve whether or not to learn your content material primarily based on the headline. So use the ABC method to create eye-catching headlines:
- A: Adjective
- B: Profit
- C: Confidence booster
For instance, right here’s the way it improves a easy headline like “10 website positioning Ideas.”

Your headline has carried out its job and obtained them to click on. However they’ll nonetheless be postpone from studying… except the intro hooks them in.
How do you do this? Use the PAS method:

First, you outline the issue:

Subsequent, you agitate it:

Then, you supply an answer:

Most weblog posts comply with a typical construction. For instance, we use this template for our website positioning glossary:
- What’s X?
- Why is X necessary?
- X finest practices
- FAQs
You’ll be able to see an instance right here.
Utilizing templates saves you time and retains your high quality constant. Your readers gained’t thoughts at all.
No author sits down and vomits out phrases. They at all times start with a top level view. An overview prevents clean web page syndrome and retains your ideas organized.
Right here’s how one can create a top level view:
- Go to Key phrases Explorer
- Enter your goal key phrase
- Scroll to the SERP overview
- Verify three top-ranking pages
- Click on Open in and select Content material Hole

This opens up the Content material Hole report, which reveals you the frequent key phrase rankings among the many pages. A few of them shall be subtopics you must embody in your define. For instance, if I wish to write about making chilly brew espresso, these could make good subheadings:
- What’s chilly brew espresso
- Chilly brew espresso grounds
- Chilly brew ratio
- Easy methods to make chilly brew espresso
- How lengthy to steep chilly brew

Even in case you’ve been within the business for some time, it’s unlikely that you just’ll know every little thing. You’ll be able to overcome this by interviewing consultants and together with their feedback in your article.
For instance, I’ve by no means constructed a private model on LinkedIn—so I needed to attain out and ask advertising marketing consultant David Fallarme.

Right here’s a easy solution to discover consultants in case you’re undecided who to achieve out to:
- Go to Content material Explorer
- Enter the subject of your content material
- Go to the Authors tab
This can present you a listing of authors who’ve revealed content material concerning the matter.

14. Assist readers grasp ideas with examples
Examples assist make clear advanced ideas and might substitute lengthy explanations. I’ve used a lot on this article.
However right here’s yet one more instance, for instance’s sake:

15. Give readers a simple studying expertise
Nothing sends readers off to dreamland quicker than a block of textual content. So that you’ll wish to give your readers the absolute best studying expertise:
- Use descriptive subheadings (H2–H6) for hierarchy
- Use bullets to assist with skimming
- Use photos and GIFs (the place wanted) to interrupt up the textual content
- Use brief sentences and paragraphs to keep away from “partitions of textual content”
- Use easy phrases that everybody can perceive
- Write as you converse to make issues conversational
- Learn your copy out loud (when enhancing) to easy the circulation
16. Get suggestions in your content material
In the event you’re writing alone, it’s simple to make errors and miss issues. So it’s price getting a second pair of eyes in your content material earlier than you hit “publish.”
We do that on a regular basis at Ahrefs. We learn one another’s content material and supply suggestions—areas that may be eliminated, factors that may be clarified, and sentences that may be worded higher.
We’ve even mirrored that in our weblog posts.

17. Befriend different bloggers by reaching out to these you point out
As you’re writing, you’ll doubtless point out somebody or hyperlink to their content material. You need to attain out and allow them to know after you’ve revealed it.

Most of them shall be delighted to listen to they’ve been featured. They might even share it on social media or hyperlink to it.
Do not forget that the main focus is to construct relationships with them, not the one-off sharing. That is the way you create a community of like-minded associates within the business.
To do that, simply undergo your weblog publish and make a remark everytime you hyperlink elsewhere. Then discover their emails (or their social media accounts) and attain out to allow them to know.
18. Publish a weekly e-newsletter
Each week, we ship a e-newsletter:

Publishing a weekly e-newsletter helps you construct an engaged viewers who appears ahead to studying your content material. It additionally helps you with the preliminary traction of any article you publish.
Better of all: Your electronic mail listing is yours. Third-party platforms like YouTube or Twitter can ban or delete you, however your electronic mail listing can’t.
To construct an electronic mail listing, you want two substances: site visitors and one thing of worth.
The running a blog suggestions right here will get you site visitors. So that you want one thing precious to steer your readers to hitch. At Ahrefs, we hold it just by providing to ship the week’s finest content material:

However the world’s your oyster. You’ll be able to supply a free e book, the PDF model of the publish, an electronic mail course, no matter. All you want is a little bit of creativity.
19. Add inner hyperlinks to your new articles
Inner hyperlinks are hyperlinks from one web page on the identical area to a different. They’ll cross PageRank, which will help enhance a web page’s rankings.
Right here’s learn how to discover pages so as to add inner hyperlinks to:
- Join the free Ahrefs Webmaster Instruments (AWT)
- Run a crawl utilizing Website Audit
- When the crawl is finished, go to the Inner hyperlink alternatives report

This report reveals you related inner hyperlink alternatives in your website. Seek for the URL of the web page you wish to enhance and select “Goal web page” from the dropdown.

For instance, right here’s a suggestion to hyperlink to our publish on faceted navigation from our one on duplicate content material:

20. Repurpose your content material on completely different platforms
You’ve already spent a lot effort and time creating an article. Don’t waste it. Repurpose it into completely different codecs and publish them on completely different channels.
For instance, you may flip an article right into a video:
You too can flip them into X/Twitter threads:
You’ll be able to even flip them into Reddit posts:

You’re solely restricted by your creativity.
21. Refresh older content material
With time, your ideas, opinions, and information will enhance. You’ll be doing all your viewers a disservice in case you don’t replace your older content material to replicate your newfound information and concepts.
What’s even higher is that refreshing your content material can usually enhance your web page’s site visitors too. For instance, I up to date my publish on free website positioning instruments, and site visitors shot up:

To search out out which content material to refresh, set up our free WordPress website positioning plugin and run a content material audit. Then comply with the information under to learn to refresh and republish your content material.
22. Learn no less than half-hour a day
Bestselling creator Morgan Housel writes:
Most good writing is a byproduct of excellent studying. You’ll by no means meet an excellent author who doesn’t spend most of their time studying.
If you wish to enhance your writing or uncover new concepts, you have to learn. I like to recommend constructing a behavior of studying no less than half-hour a day. As for what to learn, look towards your business’s thought leaders and see what they’re recommending. For instance, Tim recurrently asks for suggestions on Twitter:
23. Hold and handle a second mind
Coined by Tiago Forte, a productiveness professional, a second mind is this:
A trusted and arranged digital repository of your most valued concepts, notes, and artistic work synced throughout all of your units and platforms.
Put merely: It’s a spot to retailer your notes so you may entry and remind your self of what you’ve already learn. A second mind is necessary since you don’t wish to at all times be researching from scratch.
For me, my second mind exists on Notion:

That is the primary place I flip to each time I start writing an article.
24. Create a “Write 100 weblog posts” challenge
As soon as, a ceramics trainer divided a category into two teams:
- Group #1 was to be graded solely on the amount of labor produced.
- Group #2 was to be graded solely on the standard.
On the ultimate day, a shocking reality emerged. The works of the very best high quality had been produced by the group graded for amount. The “amount” group produced loads and realized from their errors, whereas the “high quality” group sat theorizing for perfection and ended up producing nothing.
Amount results in high quality. The extra you create, the higher you change into.
As of this writing, I’m at 93 weblog posts written for Ahrefs. And beforehand, I wrote 5 emails every week to my breakdance weblog subscribers, finally writing over 100.

I attribute my greatest jumps in enhancements to those initiatives.
If you wish to change into a greater blogger, decide to publishing 100 weblog posts. This can hold you accountable and pressure you to “follow.”
Closing ideas
Running a blog is tough. However you’re not alone.
I’ve gone by way of the ups and downs. And with that have, I’ve charted the trail for you. All that’s left is so that you can implement these running a blog suggestions and get to work.
Any questions? Let me know on Twitter or Threads.