You recognize the expression, “What you see is what you get”?
Effectively, in terms of electronic mail advertising and marketing campaigns, that may not at all times be the case.
On this publish, we’ll focus on the very best free and paid electronic mail testing, previewing, and rendering instruments you should utilize to verify your emails are prepared for the eyes of your leads and prospects.
What’s an electronic mail previewer?
An electronic mail previewer is a instrument that helps you preview your messages earlier than sending them to your listing. Previewing your messages ensures your emails are skilled, error-free, straightforward to learn, and prepared on your leads and prospects.
Why use an electronic mail previewer?
Since everybody makes use of totally different electronic mail suppliers reminiscent of Gmail, Outlook, or Yahoo, emails can seem in another way for numerous subscribers.
Generally pictures are blocked, alt textual content is lacking, or fonts received‘t render. If this occurs, you possibly can injury your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to evaluate HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an online browser) can learn and render data — this permits a web page to indicate multimedia, shade, pictures, and extra. Plain textual content emails do not embody any of the multimedia, colours, pictures, particular fonts, and so forth. that you just’d see in an HTML electronic mail — it is simply plain textual content.
Regardless of which electronic mail kind you select, you need to preview your emails to verify they’re prepared on your viewers.
That is particularly vital should you go together with an HTML electronic mail because it inherently contains multimedia components, colours, fonts, branded components, pictures, and extra.
HTML E-mail Preview
As your HTML emails change into extra subtle, it is vital to preview and check your emails earlier than sending them to recipients. An HTML preview means that you can alter something mandatory earlier than the ultimate model is distributed to your viewers.
That approach, you’ll be able to ship your messages to the individuals who matter most — your prospects — with full confidence.
Finest E-mail Preview Instruments
- HubSpot E-mail Advertising Software
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the suitable electronic mail previewer on your wants and finances. Other than previewing emails, many instructed instruments additionally embody different electronic mail advertising and marketing options, like superior testing.
1. HubSpot E-mail Advertising Software
Worth: $18 monthly to $800 monthly.
We’ve baked HubSpot’s E-mail Advertising Instruments into your CRM plan. You should utilize genuine and correct buyer knowledge to energy your electronic mail advertising and marketing efforts.
As a result of the CRM platform scales with what you are promoting, HubSpot’s E-mail Advertising Instruments are perfect for rising firms.
You possibly can simply customise lists as your subscriber rely grows. The drag-and-drop electronic mail editor additionally makes previewing emails for various gadgets and platforms straightforward.
2. SendX
Worth: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an electronic mail advertising and marketing software program for knowledgeable electronic mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies primarily based in your quantity of subscribers. The Enterprise Plan contains all software program options and limitless emails monthly.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising and marketing.”
Their product presents a heatmap report that includes an summary of call-to-action (CTA) success throughout campaigns. You should utilize the characteristic to see which visuals encourage readers to take motion.
3. Marketing campaign Monitor
Picture Supply
Worth: $9 month-to-month for a fundamental plan; $29 month-to-month for an infinite plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview instrument reveals what your electronic mail will seem like when despatched to all main electronic mail suppliers and when considered on numerous gadgets.
You merely need to click on the view you’d like from the choices listed on the left. It’s even doable to view your electronic mail with out pictures.
As well as, this instrument can examine to see in case your electronic mail will cross fashionable spam filters to make sure it lands in your viewers’s inboxes.
4. Mailosaur
Worth: $9 a consumer monthly for a starter plan; $16 a consumer monthly for a marketing strategy; $20 a consumer monthly for knowledgeable plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your electronic mail will seem on all fashionable electronic mail shoppers, permitting you to catch any errors and to really feel assured that your electronic mail will look nice in any inbox.
It additional means that you can view your electronic mail on totally different gadgets and totally different browsers. You’ll you’ll want to right any errors earlier than sending out your emails.
5. GlockApps
Picture Supply
Worth: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech area preview and check their emails. Other than testing for spam scores, you’ll be able to preview and analyze electronic mail content material.
When you run the exams, GlockApps will give you motion steps to enhance your emails earlier than urgent ship.
6. SendForensics
Worth: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan
SendForensics is an all-in-one electronic mail deliverability instrument for in-house entrepreneurs and businesses. SendForensics’ instrument is especially for electronic mail testing, however the paid plans additionally provide a previewing characteristic.
As a result of the previewer doesn’t use an emulator, you’ll see your electronic mail precisely the way it’ll look on a tool or browser.
Free E-mail Preview Instruments
- HubSpot E-mail Advertising Software
- SubjectLine.com
- MailNinja E-mail Previewer
- Inbox Analyzer
- PutsMail
It is vital to notice that the next free electronic mail preview instruments are additionally free electronic mail testing instruments. Which means, they’ve the power to help with electronic mail previews and electronic mail testing.
1. HubSpot E-mail Advertising Software
Get Began with HubSpot’s E-mail Advertising Software program for Free
With HubSpot’s E-mail Advertising Instruments, you’ll be able to create, personalize, and optimize your advertising and marketing emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. As an example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched routinely.
Pre-made, customizable electronic mail templates and the instrument’s drag-and-drop editor help you rapidly create lovely emails to your recipient listing.
Lastly, A/B check totally different components of your emails — reminiscent of topic strains or the time that you just ship your emails — to find out what works finest on your viewers.
2. SubjectLine.com
Testing the visible design of your emails is vital. Nonetheless, do not forget to preview your precise content material as properly.
With SubjectLine.com, you’ll be able to check your topic strains and obtain a free ranking out of 100. The instrument considers the entire size, phrase size, urgency, and extra.
Phrase alternative issues in your topic strains, and this instrument will enable you to develop extra clickable topics so your readers usually tend to open.
3. MailNinja E-mail Previewer
MailNinja is a free, easy-to-use, uncluttered electronic mail preview instrument. With this instrument, you’ll be able to see prompt previews of your HTML emails. Moreover, you’ll be able to double-check your alt textual content, ship check emails, and see how your electronic mail will look on totally different gadgets.
This can be a easy, free possibility should you do not belief or wish to use a unique preview instrument than your electronic mail advertising and marketing software program.
4. Inbox Analyzer
Inbox Analyzer, one other free electronic mail preview instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the most well-liked inbox suppliers to see how they seem and in the event that they ship — this instrument will let you already know in case your electronic mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain prompt experiences in your sender scores, popularity alerts, and even blocklists. With this instrument, you’ll be capable of discover points and learn to resolve them.
5. PutsMail
Picture Supply
PutsMail is a free electronic mail testing instrument by Litmus. Plus, PutsMail enables you to see how your electronic mail will look throughout 50+ platforms and gadgets. This can be a useful gizmo should you’re simply searching for a fast and straightforward technique to preview your emails.
Paid E-mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My E-mail
- E-mail on Acid
1. Get Response
Worth: $19 month-to-month for electronic mail advertising and marketing; $59 month-to-month for advertising and marketing automation; $119 month-to-month for ecommerce advertising and marketing
Get Response is an electronic mail advertising and marketing software program that may enable you to create content material, enhance gross sales, and enhance visitors to your website. Preview your emails in over 25 fashionable electronic mail shoppers, and decide if and when multimedia components like pictures are blocked.
2. Litmus
Worth: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and growing electronic mail campaigns. With a paid account, you will acquire entry to an electronic mail preview testing instrument that means that you can see screenshots of your emails throughout 90+ totally different apps and gadgets.
Litmus means that you can personalize messages at scale. It’s appropriate for established firms with massive electronic mail lists. Each paid plan comes with electronic mail previewing and presents limitless read-only customers. There’s a spread of templates which are straightforward to implement.
Higher but, if in case you have a Litmus account, you’ll be able to add a Chrome extension to your browser and check your emails with out ever leaving your electronic mail service supplier.
With the extension, you’ll be able to validate your hyperlinks, pictures, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
3. Stripo
Picture Supply
Worth: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive electronic mail builder with electronic mail testing and quite a lot of out there electronic mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should utilize them throughout numerous campaigns.
The entire emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout totally different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo can be releasing a “Actual-time co-editing & commenting” characteristic for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inner newsletters.
4. E-mail Preview Companies
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
E-mail Preview Companies (previously Preview My E-mail) is one other electronic mail testing resolution that may enable you to enhance your efficiency.
With it, you’ll get actual screenshots of your electronic mail throughout all the favored electronic mail suppliers in a single click on. This instrument additionally presents electronic mail analytics that may enable you to higher perceive your electronic mail viewers.
It’s a terrific electronic mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless electronic mail previews to entry through a devoted inbox.
E-mail Preview Companies offers you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as electronic mail.
5. E-mail on Acid
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
E-mail on Acid is an electronic mail preview instrument designed that can assist you show emails correctly throughout all shoppers. The e-mail previews are dwell shoppers, so that you’ll see precisely what your subscribers see.
This instrument offers you screenshots, so you haven’t any questions on what your electronic mail will seem like on 90 shoppers and gadgets. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
E-mail on Acid additionally presents the power to remark, edit, and evaluate electronic mail previews straight within the software program for a sooner and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of electronic mail advertising and marketing. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t accomplished their job.
Use an electronic mail previewing and testing instrument to make sure they’re excellent for recipients.
Editor’s notice: This publish was initially revealed in June 2020 and has been up to date for comprehensiveness.