Friday, June 14, 2024

Welcome to a New Web site Expertise

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Welcome! When you’re an everyday customer, you’ve most likely observed how various things go searching right here at this time.

I’m dropping in at this time to present you a fast overview of what’s new, what we stated goodbye to, and why.

What’s in and what’s out

Hi there, mobile-optimized mega menus that information your expertise. 

The screenshot exhibits how the Tales navigation merchandise opens to guide you thru your choices:

The earlier navigation bar (proven under) served some guests effectively sufficient. However others discovered it exhausting to learn and “overwhelming.”

Hi there, streamlined studying expertise that permits you to concentrate on the useful resource you selected with out making an attempt to attract you into one thing new. On the brand new web site, this current article, How To Strengthen Your ‘Change Muscle’ for Your Content material Crew’s Success, doesn’t share the web page with something.

Articles on the redesigned CMI website don't share the page with any additional resources, providing a reading experience that lets you focus first, then move on when ready.

Goodbye, loud widgets, sidebar advertisements, and how-to guides distracting you from the web page you’re viewing. The identical article on strengthening the change muscle fought for consideration subsequent to a giant orange subscribe field and colourful “Present Hits/All Time Hits” widget.

Articles on the old CMI website fought for attention with the bright promotional boxes and widgets in the right sidebar.

Hi there, customary blue underlined hyperlinks in copy. Goodbye, hard-to-read orange. Don’t fear – you’ll nonetheless see loads of CMI’s signature shade on the location (orange is the happiest coloration, in any case). Now we’ll use it as an accent to attract your eye round.

Whether or not you liked or merely tolerated the outdated Content material Advertising Institute web site, you would possibly surprise why we made these modifications. Right here’s the brief model:

You requested us to do higher

After we requested earlier this yr for suggestions about what CMI may do higher, you advised us (very clearly) the location wanted work:

  • “Make the web site really feel extra fashionable.”
  • “I’d return to the web site; it’s a little uninspiring.” 
  • “The web site will be overwhelming and exhausting to navigate.”
  • “Tone down a few of the graphics. The orange is loud sufficient by itself and the graphics generally really feel like they’re yelling at me.”

Message obtained!

The location wanted a contemporary infrastructure that masses quicker and improves the cellular expertise

The CMI web site hadn’t gotten a serious refresh in a few years. It couldn’t sustain with velocity and cellular efficiency expectations. And that made it exhausting for guests to seek out and eat the useful content material on the location.

You received’t see each change we made as a result of they’re constructed into the content material administration system. However you’ll profit from a content material presentation that’s higher organized, extra often up to date, and simpler to browse from all gadgets.

CMI training and occasions develop into simpler to seek out

Till at this time, guests touchdown on the CMI homepage noticed solely that overwhelming navigation bar, a current video, and a protracted record of the latest articles we’d printed.  

Right this moment, the house web page showcases every little thing CMI provides. Our hottest and most up-to-date articles are nonetheless there, however the house web page now additionally contains details about our instructional occasions and curated assets round a featured subject that modifications every month. (The main focus in August: viewers constructing.)

This section of the CMI homepage showcases upcoming events, including Content Marketing World, Marketing Analytics & Data Science conference, and a webinar. The section below features articles on this month's featured theme: Audience building.

Inform us what you assume, so we will preserve enhancing

We all know there’s extra work to do, and we’ll roll out just a few new options quickly. We additionally know you’ll probably discover just a few glitches (does any web site improve ever go off and not using a hitch?).

Take into account this section one. The brand new website’s fashionable, versatile underpinnings will allow us to preserve altering and evolving to fulfill your wants.

So come on in and take a look round. I’d like to know what you assume.

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