The rise of synthetic intelligence has undoubtedly reworked varied industries, together with the world of content material creation. Nevertheless, because the New York Publish just lately reported, some people have skilled important challenges as a result of rising adoption of AI instruments like ChatGPT. One such case is Sharanya Bhattacharya, a 22-year-old copywriter from Kolkata. Her story sheds gentle on the disruptive influence of AI on the revenue and livelihoods of expert professionals, resulting in panic assaults and monetary hardships.
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From Prosperity to Battle
As a younger and proficient copywriter, Sharanya Bhattacharya as soon as loved a gradual revenue from her work at a inventive options company. Her Search engine optimisation-optimized articles and ghostwriting providers garnered a month-to-month revenue of roughly $240 (₹20,000). Nevertheless, the turning level got here in November 2022, when organizations started utilizing AI-based instruments like ChatGPT to chop prices.
The Darkish Facet of AI Adoption
With the rise of AI-powered content material technology, Bhattacharya skilled a major decline in her workload. Firms, pushed by cost-efficiency, more and more opted for AI-generated content material reasonably than counting on expert human writers. In consequence, her commissions dwindled, leaving her with solely 1-2 articles to work on every month. The dearth of readability from these corporations added to her struggles, exacerbating the monetary pressure.
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The Affect on Livelihood
The drastic discount in revenue affected Bhattacharya and had ripple results on her household, particularly her 45-year-old mom, a saree vendor, who relied on her earnings. With their month-to-month revenue plummeting to a mere ’10 p.c of its earlier worth, the household needed to tighten their belts and prioritize important bills like meals and payments. Pleasant actions, reminiscent of eating out, turned uncommon occurrences.
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Scuffling with Nervousness and Uncertainty
The AI revolution’s unintended penalties have affected Bhattacharya’s psychological well being. The concern of potential unemployment and an unsure future has led to panic assaults and anxiousness. The uncertainty surrounding the way forward for expert human labor within the face of automation is a priority shared by many others in her career.
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Hope for an AI-Built-in Future
Regardless of the challenges, Bhattacharya stays optimistic in regards to the potential of AI-human integration. She believes that synthetic intelligence can complement human expertise to realize optimum leads to content material creation. Quite than seeing AI as a menace, she envisions a future the place AI instruments improve and assist the creativity of human writers, making certain a harmonious coexistence between the 2.
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Our Say
Sharanya Bhattacharya’s story highlights the actual influence of AI on copywriting and different expert professionals in varied industries. Whereas the fast adoption of AI instruments like ChatGPT could result in elevated effectivity and price financial savings for companies, it additionally poses challenges for particular person staff who face decreased job alternatives and monetary strains. As we navigate this transformative period, corporations should stability embracing AI for its advantages and recognizing the worth of human creativity and experience. An AI-integrated future holds the potential to create a thriving setting the place each AI and human expertise work in concord to drive innovation and progress.
