The suitable video can enhance a product’s visibility and push it to its target market. Subsequently, entrepreneurs will need to have a agency grasp of a product video and easy methods to create an distinctive one.
That can assist you create a video that showcases your product’s distinctive options and shines a light-weight in your model, we are going to discover what a product video is and easy methods to craft one.
What’s a product video?
A product video explains and visually displays a product‘s tangible advantages. Numerous these movies emphasize a product’s distinctive options. Nonetheless, one factor differentiating a very good product video is its capacity to exhibit the way it solves issues.
As a rule, exceptional product movies embody the next:
- Participating dialogue and narration
- Lengthy sufficient to completely clarify the product and its advantages however quick sufficient to maintain the viewer’s consideration
- Professionalism, with out being “stuffy.”
- Empathy and relatability
Product Movies for Advertising: Why They’re Essential
Audiences spend, on common, about 19 hours per week watching movies on-line, whether or not on platforms like YouTube, TikTok, Instagram, or Fb. Astonishingly, individuals watch a billion movies a day on Pinterest.
So, it‘s secure to say audiences take pleasure in movies and discover them partaking sufficient to spend lengthy durations watching them. Video is a superb strategy to seize your viewers’s consideration and excitingly showcase your product’s makes use of.
Moreover, product movies can clarify a product in-depth and set off feelings in a method a written product description cannot.
How one can Create Product Movies
Listed here are some ideas and tips for creating an impressive product video.
1. Embrace context.
Present your services or products in use or remedy an issue generally confronted by your viewers. For instance, paper towel firm Bounty’s Twitch-themed product video advert reveals a gaggle of avid gamers enjoying an intense online game.
When one of many avid gamers by chance knocks over his drink together with his pc mouse, he makes use of Bounty to rapidly collect up the spill earlier than it might harm his gaming gear.
The video reveals a state of affairs the place a Bounty paper towel can be most useful and the way rapidly the product can clear up the spill.
2. Do not simply present your product — discuss it!
Movies displaying a product trying photogenic towards a reasonably backdrop could be eye-catching, however they should convey extra about how the product works or what makes it distinctive.
When making a product, go in-depth and discuss its distinctive options, the story behind it, or – on the very least – easy methods to use it. The next product video varieties are glorious codecs for a product show-and-tell:
- Demos: Present the product in motion as somebody makes use of it.
- Tutorial: Exhibit to your viewers easy methods to use the product.
- Explainer: Clarify how a product works and inform the story of the way it got here to be.
3. Customise your video.
Embrace parts in your product video that ties it to your model. You are able to do this by together with the model’s emblem or shade scheme related to the corporate.
Different parts can embrace utilizing the identical host, spokesperson, music, or motif in each video.
4. Preserve your viewers in thoughts.
Your product movies must relate to your viewers and their experiences. So, showcase your merchandise in situations that apply to your goal demographic.
For instance, Glossier’s make-up and skincare firm motto is “We make merchandise impressed by actual life.”
To push this message, the corporate’s product movies typically come as “Get Prepared with Me” movies (GRWM for brief). The ladies of their movies get up within the morning and present viewers how they apply Glossier merchandise earlier than beginning their day.
5. Do not fearmonger.
Don‘t scare individuals into buying your product by making it appear to be they’re lacking out or one thing horrible might occur in the event that they don‘t use it. As a substitute, deal with the advantages of your product and what it might add to a client’s life.
6. Have enjoyable.
Inject some humor and persona into your product video. Doing so will make your video extra thrilling and showcase your model’s identification. It’ll additionally assist your product stand out from opponents.
7. Embrace a name to motion.
Viewers should know the way, the place, and when to purchase your product. Embrace a name to motion saying, “Purchase at this time by calling ____.” For call-to-action examples, click on right here.
10 Promotional Product Movies That Make You Wish to Purchase
1. Microsoft Floor Professional 9 that includes Bri Corridor
Microsoft collaborates with content material creator, influencer, and artist Bri Corridor to show the Floor Professional 9’s options and makes use of.
In her TikTok video, Bri makes use of the Floor Professional to digitally draw herself as a superhero. Bri speaks to viewers casually, explaining how the product’s light-weight and transportable construct permits her to attract wherever she needs and hold her work readily available.
It is simple and useful to fold influencer advertising into your product movies. Influencers can introduce your product to their viewers and present distinctive methods to make use of it.
Within the case above, Bri reveals artists how the Microsft Floor Professional 9 could be a creative instrument.
2. Smashbox At all times On Liquid Lipstick that includes Champagne Becca
In a product video for its At all times On liquid lipstick, make-up firm Smashbox collaborated with TikTok content material creator Champagne Becca. Within the video, Becca reveals how the product stays on after consuming a burger.
For those who’ve ever worn lipstick, then maintaining your lipstick after consuming something is a virtually inconceivable activity. Smashbox is aware of its viewers and the frequent drawback they cope with, leading to a useful and relatable product video.
3. JW Pet Cat Catnip Mister
TikTok content material creator Abram Engel makes movies testing numerous cat toys on his cat Kurt.
The video beneath reveals how Kurt reacts to JW’s product, Catnip Mister, which lets off a mist of catnip and comes with an extended cat toy to encourage play. The product video additionally reveals Abram going by means of the method of assembling and activating the toy.
Abram’s video is a superb instance of displaying a product in motion.
4. Scrub Daddy’s New Grill Brush
Scrub Daddy, a cleansing product firm, launched its new grill brush with a product video utilizing the model’s signature chaotic and humorous fashion. Like Scrub Daddy, be at liberty to make use of humor and informal language to have interaction your viewers.
The video humorously explains easy methods to use the product and its distinctive options.
5. Fenty Magnificence’s Comfortable Matte Powder Basis Tutorial
Fenty Magnificence founder and pop star Rihanna hosted a YouTube tutorial displaying off the model’s powder basis and easy methods to use it.
Rihanna takes a enjoyable, playful strategy to showcase the product and even does a bit of completely happy dance on the of the video when her look comes collectively. Once more, a bit of persona goes a great distance.
6. Pixel Pill Critiques by Marques Brownlee
Marques Brownlee provides an intensive evaluation of the Google Pixel Pill.
What makes this product video completely different from others is that he shares an anecdote in regards to the historical past of tablets and the way the pill market has modified, giving viewers higher context behind Google’s new product.
The YouTuber particulars the pill’s design, options, and professionals and cons. As Marques speaks, viewers are proven a close-up of the product.
7. Samsung’s ViewFinity S9 Introduction
You don‘t all the time want a voiceover, influencers, or persona to make your product video stand out. Generally, you may let the product converse for itself. Samsung’s product video for the ViewFinity S9 has no verbal dialogue.
As a substitute, it introduces two graphic designers and follows them as they use the product’s completely different options for his or her undertaking. The product video stands out because of its visually gorgeous video, catchy music, and storytelling.
8. Keith Lee Meals Critiques
TikTok content material creator Keith Lee is understood for his trustworthy, humorous, and relatable meals evaluations. Within the video beneath, Keith companions with Wingstop to evaluation the restaurant chain’s Marvel-inspired “secret” flavors.
Keith’s product video proves you do not all the time want high-end gear, particular results, or music to make a video pop. In his case, his real response and awe of the meals’s flavors are sufficient to generate buzz.
9. Apple’s MacBook Air
Apple’s product video for MacBook Air consists of completely different designers, engineers, and specialists from Apple explaining numerous features of the laptop computer.
Much like Samsung’s product video, Apple’s consists of prime quality visuals and thematic music to maintain viewers intrigued.
10. Purina Pet Meals
The video would not present a selected Purina product, however it takes viewers (and schoolchildren) behind the scenes of making Purina pet meals.
To construct belief along with your target market, have your product video take them backstage to point out the science, thought, and course of that goes into creating your merchandise.
All of the product video examples above transcend simply giving details about the merchandise; in addition they embrace persona, humor, and relatability. In your subsequent product video, take into consideration your viewers and their frequent drawback or want.
Then consider how one can present your product fixing their drawback or fulfilling their wants. Do you wish to associate with an influencer, present the product in motion, or give a tutorial? Or do you wish to strive all three?
Creativity is important in creating the fitting product video in your model, irrespective of the strategy you select, and now you will have a number of examples for inspiration.
Editor’s be aware: This publish was initially revealed in October 2017 and has been up to date for comprehensiveness.
