Thursday, March 28, 2024

How one can Create a Product Launch Electronic mail [Outlines + Templates]

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There are few instances extra thrilling in an organization than a product launch. Anticipation brews among the many crew and a way of optimism emerges across the prospect of a progress in market share.

Nonetheless, this query at all times arises when a brand new product launches: Will this marketing campaign achieve success?

There are a number of avenues via which to speak throughout a product launch, but some of the underrated and efficient is a product launch e-mail.

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On this submit, we’ll stroll you thru tips on how to write the right product launch e-mail, together with strategies for topic traces and a top level view for the perfect product launch e-mail sequence.

These actions do not cease at making a purchase order—they hardly ever do. Product launch emails sometimes function CTAs that ask the reader to affix a waitlist, pre-order the product, or signal as much as beta-test it earlier than its launch.

Whereas the first objective of a product launch e-mail is to additional the general go-to-market technique of the product, it does have one other profit. Every new product or function additionally furthers the model of the corporate, so product communications like launch emails can function official model communications in the course of the marketing campaign. Due to this, it is essential to work collaboratively throughout your inside groups to create the very best product launch e-mail attainable.

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HubSpot’s Free Product Advertising and marketing Equipment is stuffed with the organizational templates you may have to unfold the phrase about your product, together with inside launch e-mail templates. Why waste time ranging from scratch? Click on right here to obtain the templates.

As your product, model, advertising automation, and content material groups work collectively on the product launch e-mail, you may need to hold the construction of your e-mail high of thoughts. Every a part of the e-mail ought to encourage the client to take motion on the finish.

Elements of a Product Launch Electronic mail

  • Topic Line: A quick phrase that summarizes the content material of your e-mail.
  • Product Description: A proof of the options and features of a product.
  • Product Advantages: The benefits and outcomes {that a} product can present to prospects.
  • CTA: A transparent and compelling interactive factor within the e-mail that directs the viewers to do one thing, similar to clicking a button, filling out a kind, or making a purchase order.

Sorts of Product Launch Emails

  • Product Preview: A product preview e-mail sometimes comes forward of the launch and shares a sneak peek of a product to the viewers. There is probably not a lot of an outline of the product or a proper CTA, however the advantages ought to entice the reader to anticipate the product’s launch.
  • Product Launch: That is the official launch e-mail for the brand new product. This e-mail can have all the knowledge outlined within the elements of a product launch e-mail
  • Function Bulletins: Function announcement messaging will be shared as part of the product teaser e-mail sequence or as a follow-up to a product launch as new options are added.
  • Pre-Launch Entry: A pre-launch entry announcement is a technique of launching a product to a restricted variety of customers. An organization would possibly do that to get suggestions, generate buzz, or tender launch into a brand new market with out investing too many sources immediately.
  • Pre-Order Emails: Because the title suggests, a pre-order e-mail offers the reader an opportunity to order the product forward of its launch. This helps you propose for the quantity of product or capability you may want for the marketing campaign, particularly when you anticipate a profitable launch.

How one can Write a Product Launch Electronic mail

1. Draft a topic line.

The primary a part of a product launch e-mail is the compulsory topic line. We‘ve all heard advert nauseam that it’s the important thing to a excessive open fee, however that does not imply it must be over-the-top or stuffed with emojis. A transparent and quick topic line that describes the information is your finest wager.

Listed below are just a few of the more practical ones we have seen:

  • It is Time! [Product] is now dwell. Click on to study extra!
  • We simply launched [Product] – And we’d like your assist
  • [NOW LIVE]: [Product] is accessible to the general public
  • [Product] launches as we speak. This is what you might want to know.
  • The second you have all been ready for: [Product] is right here.
  • [PLEASE READ]: The whole lot you might want to find out about [Product].

2. Personalize the e-mail.

Subsequent, personalize the launch e-mail. The simple method to do that is by utilizing the recipient’s identify and different related data. However you possibly can go a bit deeper right here to construct rapport and make the e-mail really feel extra related and interesting.

Analyzing data like previous buy habits or geographic information will be good methods to personalize a product launch e-mail and drive outcomes.

3. Add a product description.

Opposite to in style perception, the product description must be the shortest a part of the product launch e-mail. Why? As a result of folks do not need to examine what the product does, they need to examine what it does for them. So hold this half temporary by together with solely the need-to-know data:

  • Product identify
  • Product availability or launch date
  • Price

Then, use the following part to offer your prospects what they
actually need.

3. Discuss product advantages.

Why ought to your current and potential prospects be enthusiastic about this launch? Right here, you may go much more in-depth, explaining what void this product fills out there.

Some questions that may be answered on this part are:

  • Does this replace deal with a typical buyer grievance?
  • Are you bringing your product as much as par for the market you are in?
  • Will this product contribute one thing new to the prevailing market, or enter a very new market?
  • Do you may have statistics or income projections to show the significance of the product?

4. Embody visuals.

Visuals like photographs, movies, and gifs might help to make the e-mail extra partaking and impactful. Watch out that photographs aren’t the whole e-mail. Today, an increasing number of e-mail purchasers are requiring customers to opt-in to see photographs. So hold them supplemental and never obligatory for customers to know your product’s messaging.

5. Add a CTA.

The ultimate a part of a product launch e-mail is the call-to-action. An efficient CTA evokes the client to do one thing. This would possibly embody signing up for a demo, visiting a web site, watching a video, or becoming a member of a waitlist. No matter your required subsequent step is, make it abundantly clear with a button, hyperlink, or embedding it proper into the e-mail itself.

6. Phase the viewers.

As soon as you have accomplished the writing means of your e-mail, you need to shift your consideration to the individuals who will learn it. There are literally thousands of combos of information you should use to phase your viewers. To make issues easy, listed here are the primary standards it’s best to take into consideration when creating your e-mail checklist:

  • Demographics: This class refers to standards similar to age, gender, location, occupation, and different information factors particular to your target market.
  • Previous Buy Conduct: You probably have a database of your buyer’s shopping for historical past, you possibly can phase your viewers based mostly on previous purchases. This makes it straightforward to ship loyalty promotions and details about associated product launches that match their present and previous pursuits.
  • Electronic mail Engagement Historical past: By reviewing how your viewers has interacted along with your earlier e-mail campaigns, you possibly can phase your viewers based mostly on their degree of exercise, together with whether or not they’ve opened emails, clicked on hyperlinks, or made purchases.
  • Web site habits: You possibly can phase your viewers based mostly on web site habits by understanding which pages a person visited, for a way lengthy, and whether or not they clicked on particular services or products. This lets you personalize the content material of your product launch e-mail, growing the possibilities of conversion.
  • Potential Prospects: Newsletters, waitlists, and occasion attendees are nice sources to tug from to phase of us who aren’t but prospects. This may diversify your e-mail checklist and increase new buyer signal ups with out launching a very new marketing campaign.

7. Arrange a product launch e-mail sequence.

To unfold the phrase about your product launch extra effectively, take into account enrolling your contacts into an e-mail sequence in your e-mail advertising software program. This can be utilized to steadily enhance your prospects’ pursuits earlier than and after the product comes out.

Keep in mind: you might solely need to enroll folks on this sequence that meet sure qualification standards. Use the viewers phase suggestions within the earlier step as a information for this.

Pre-Announcement Electronic mail

This e-mail comes as soon as you’re feeling the product is in a very good place and also you’re snug saying its launch date to the general public. It ought to embody a primary description of the product along with an anticipated time-frame. We recommend not figuring out an official launch date except you might be completely assured the date you may have chosen is correct — you by no means know what might go fallacious between every now and then, so it is best to play it protected.

Announcement Electronic mail

This e-mail must be the official e-mail announcement of your product. We have outlined what must be included on this e-mail within the part above, however keep in mind to maintain the content material on this e-mail quick, informative, and actionable.

Observe-Up Electronic mail

This e-mail must be despatched to the contacts you’re feeling could be a very good match on your new product however didn‘t comply with up along with your authentic e-mail. Kindly remind them that you simply suppose they might profit from this new product and also you’re excited to listen to in the event that they’re .

When constructing pleasure on your new product, having this sequence can hold your prospects ready in anticipation of your subsequent smartest thing.

8. Measure e-mail marketing campaign efficiency.

By monitoring particular metrics, you possibly can precisely measure the efficiency of your product launch e-mail marketing campaign and use these insights to enhance your future campaigns. Keep in mind, the secret’s to not solely have a look at the numbers, but additionally perceive the human habits behind them.

  • Open charges: Use this metric to know how many individuals opened your e-mail. This can be a good indicator of how partaking your topic line and preview textual content have been. Sometimes, a very good open fee will probably be above 20%.
  • Click on-through charges (CTR): To see how many individuals clicked on any hyperlink inside your e-mail, have a look at CTR. The next CTR implies that your message and call-to-actions have been profitable at getting readers to take motion.
  • Conversion charges (CVR): How many individuals accomplished the specified motion after clicking via from the e-mail, similar to making a purchase order or filling out a kind? CVR will let you know. This metric is essential for measuring the effectiveness of your marketing campaign to generate enterprise outcomes.
  • Income generated: If you wish to understand how a lot income you generated out of your product launch e-mail marketing campaign, calculate how a lot income you generated from the marketing campaign by utilizing UTMs to trace attribution. This metric is the final word measure of success for a product launch e-mail marketing campaign and immediately hyperlinks the marketing campaign‘s conversions to the corporate’s backside line.
  • Bounce fee: A excessive bounce fee can have a damaging impression in your sending fame. To maintain this quantity low, verify your e-mail checklist frequently for invalid e-mail addresses and make sure to ask recipients to decide in upon including them to your subscriber checklist. You must proceed to do that as soon as yearly or so if they do not constantly open your emails.
  • Unsubscribe fee: This metric tells you the share of recipients who opted out of receiving future emails from you after receiving your product launch e-mail. Monitoring and minimizing unsubscribe charges might help you construct higher focused e-mail campaigns.

Suggestions for Writing a Product Launch Electronic mail

Now that you’ve a grasp on writing a product launch e-mail, listed here are just a few extra tricks to make it stand out.

1. Embody social proof.

One efficient solution to construct credibility for a brand new product is to incorporate social proof in your launch e-mail. This may be within the type of buyer evaluations, testimonials, endorsements, case research, and even social media posts. Together with social proof might help potential prospects see that different folks have used and located worth in your product, making them extra prone to belief and buy it.

2. Use persuasive methods.

A product launch e-mail must be persuasive in nature to encourage folks to take motion. You possibly can accomplish this by utilizing the WIIFM (what’s in it for me) precept. To do that, spotlight the distinctive advantages of your product and the way it solves an issue on your target market.

3. Converse within the first individual.

This tip can work effectively in case your target market is conversant in specialists at your group, or if your organization is on the smaller aspect. Talking within the first individual can help in making the launch e-mail really feel extra private—like a private invitation to attempt the brand new providing. If you happen to do this tip, make sure to comply with via by sending the e-mail from a person e-mail deal with quite than a crew or an organization.

4. Share visuals of the product in motion.

Photos, movies, animations, GIFs, and even interactive demos are truthful recreation on the subject of e-mail multimedia. Together with visuals of the product in motion might help potential prospects perceive how your product works and what it seems to be like in use.

Product Launch Electronic mail Templates

The time has come to share your thrilling new product with the world. This is a ready-to-use template on tips on how to format an e-mail to your contacts and encourage them to purchase your new product.

Meet [Product]: A Answer to Your [Problem]

[Customer Name],

I‘m thrilled to announce the launch of [Company’s] newest product, [Product Name].

Due to your [segmentation criteria], I wished you to be among the many first to find out about this thrilling new addition to our product line. [Product Name] is designed particularly to assist B2B firms like [client’s company name] obtain/resolve [unique value proposition / problem it solves].

I‘m assured that this product will probably be a game-changer for [client’s company name], serving to you to [specific benefit that the product provides].

This is a fast overview of what you possibly can anticipate from [Product Name]:

  • [Product Feature 1 with brief explanation]
  • [Product Feature 2 with brief explanation]
  • [Product Feature 3 with brief explanation]

To rejoice the launch of [Product Name], we’re supplying you with the chance to attempt it out for your self with an unique [discount / free trial / demo]. Merely click on on the hyperlink under and [specific instructions on how to redeem the offer].


Thanks on your continued assist, and we look ahead to serving to your online business thrive.

[Your Name]

[Your Company Name]

Product replace emails ought to inform readers how the product you simply launched has been improved and whether or not they should take motion to expertise the enhancements.

Product Replace Electronic mail Template

This is a top level view of what your product launch replace e-mail ought to seem like. You too can obtain this template with extra particulars.

1. Topic Line and Preview Textual content

Preserve the topic line at or below 12 phrases. Select a topic line on your product replace emails and make it the usual for everytime you ship out your updates. Caught? Strive certainly one of these:

  • [Date] Quarterly [Product Name] Replace
  • New from [Company]: A Answer for [Main Problem]
  • [Product]: A Answer to Your [Problem]
  • Obtainable Now: [Product], the Answer to [Problem]
  • [Product] is Now Obtainable. This is How You Can Get it.
  • Issues With [Problem]? Strive [Product] – New from [Company]
  • Meet [Product]: A New Product to Assist You [Benefit]

2. Main Updates

Listing out any main updates which have occurred between the official launch of the product and this replace. For instance, a bug was mounted, a shortcut was added, or a significant ache level has been alleviated.

3. Name-to-Motion

Right here is the place the reader can benefit from the replace. Embody a button or hyperlink for them to join a waitlist or take them on to the login web page on your product to allow them to attempt it out or order it instantly.

Product Launch Electronic mail Examples

Able to get began writing your personal product launch emails? We have compiled a listing of actual life examples to encourage your subsequent launch correspondence.

1. Juvia’s Place

Recognized for extremely pigmented make-up, Juvia’s Place launched its second line of the Tradition 2 eyeshadow palette utilizing a launch e-mail that was simply as vibrant. This eye-catching promo e-mail used easy messaging that will get to the purpose and invitations the client to order the brand new product immediately from the e-mail.

Product Launch Email Examples: Juvia's Place


Why This Works:

This product launch e-mail makes use of visuals as the focus. Gifs, photographs, and buttons mix to offer the recipient an concept of how thrilling and colourful their new eyeshadow palette will probably be. The CTA sends patrons on to the web site after they click on “Store Now” or they’ll go to the Juvia’s Place Instagram account to see the product in motion.

Product Launch Email Examples: Juvia's Place Continued

2. Samsung

Samsung has been exceptionally profitable in promoting its Galaxy Fold cell telephones, and its emails have been constructing suspense for them for over a 12 months.

This e-mail instance serves as certainly one of its pre-announcements, permitting excited prospects to pre-order the gadget. Earlier emails they’ve despatched have included the specs and options of the Fold, and this e-mail offers a time-frame of when prospects ought to anticipate its arrival.

email to customer about new product example

Why This Works:

This notice from Samsung retains issues temporary whereas together with all of the pertinent data prospects want. It offers them their pre-order quantity and tells them what to anticipate subsequent, however most significantly it retains the anticipation going.

You possibly can hold it easy as proven above, or get inventive in your new product emails—simply make certain it’s conveying the knowledge your prospects need to know.

3. Descript

Audio and video modifying platform Descript rolled out a brand new model of their product and despatched the e-mail under to tell their present prospects. The e-mail particulars what the brand new options are and the way they are going to enhance the client expertise utilizing the product.

Product launch email example: Descript

Picture Supply

Why This Works:

This e-mail is extremely thorough. It walks the reader via every of the enhancements, how they work, and the advantages — full with video and different useful visuals.

It is an incredible instance of tips on how to design a launch e-mail that has numerous new options and knowledge to elucidate.

4. Buttah

This model radiates each on and off the pores and skin with a product launch e-mail that‘s trendy and fewer salsey than most. Buttah’s launch of its whipped shea butter makes use of e-mail advertising to introduce one thing new to its prospects.

Product Launch Email Examples: Buttah

Why This Works:

This launch e-mail depends equally on copy and pictures to promote this new providing. Buttah retains issues quick and candy by beginning with a personalised message and three fast product options.

Buttah additionally gives free transport for orders over $75. If patrons weren’t already hooked by this efficient e-mail, free transport must do the trick.

Product Launch Email Examples: Buttah Continued

5. Asana

When Asana launched their dashboards function, they despatched the under e-mail to prospects to assist them get conversant in the change in reporting. It was despatched the next week after the brand new function was rolled out, offering customers with tutorials and different sources exhibiting tips on how to get probably the most out of dashboards.

Product launch email example: AsanaPicture Supply

Why This Works

This e-mail retains it quick, however informative and clearly explains the place customers can go in the event that they want extra assist along with a quick demo of how the dashboards function works. The design can be clear because of loads of white house and small, well-placed pops of shade.

6. Solstice

With distant work extra in style than ever, video conferencing software program has turn out to be a should. In response, Solstice improved its platform to accommodate customers and supply each onsite and distant employees a greater person expertise. The e-mail under outlines the brand new product and options they added.

Product launch email example: Solstice

Picture Supply

Why This Works

This e-mail clearly outlines what the brand new product does and the advantages it gives. Plus, Solstice provides a number of methods for purchasers to study extra — both by attending the launch occasion or webinar. The supply of a free trial additionally permits prospects to check the product risk-free earlier than making a dedication.

Prepared, Set, Launch! (Your Subsequent Product)

Construct your e-mail advertising campaigns in a method that appeals to your personal inside crew, and your prospects searching for the following smartest thing. We hope you possibly can implement some suggestions from this information into your advertising, and want you the very best of luck in your subsequent product launch.

This text was initially revealed in December 2021 and has been up to date for comprehensiveness.

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