Sunday, March 31, 2024

Discovering a Good Weblog Area of interest (The Straightforward Approach)

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If you wish to create a weblog however don’t know the place to begin, it’s value placing in a while to discover a good weblog area of interest. However how will you discover one?

Discovering your weblog area of interest concept

Venn diagram showing the traits of a good blog niche, via Ahrefs Blog

In my expertise, figuring out a superb weblog area of interest is normally decided by three issues:

  • It has excessive Site visitors Potential. (TP estimates how a lot search site visitors the top-ranking website will get to your key phrase.)
  • It has a low Key phrase Problem. (KD estimates how troublesome it might be to rank on the primary web page of Google for that key phrase.)
  • It’s a subject that pursuits you or you’re an professional in.

If you could find a distinct segment with these parts, it’s doubtless a superb weblog area of interest.


This can be a good place to begin for many novices when figuring out a superb weblog area of interest. Nevertheless, contemplating all of the Ahrefs metrics earlier than committing to a specific area of interest is all the time a superb concept.

Utilizing Key phrases Explorer to discover a good area of interest

The best strategy to establish a superb area of interest is to make use of a device like Ahrefs’ Key phrases Explorer. 

With this device, you’ll be able to plug in numerous key phrases to see in the event that they signify a workable weblog area of interest alternative.

Let’s say you’re a journey fanatic with professional data of Singapore and South Korea. 

You need to write a information about these matters however don’t know which one has extra alternatives for natural search site visitors. We are able to use key phrase analysis to assist decide the reply.

Let’s begin by coming into “singapore journey information” into Key phrases Explorer.

TP of "singapore travel guide," via Ahrefs' Keywords Explorer

We are able to see that the TP for this key phrase within the U.S. is 250—that’s fairly low. 

Since this key phrase has a KD of 46, let’s plug in “south korea journey information” into Key phrases Explorer to match these phrases in opposition to every different.

TP of "south korea travel guide," via Ahrefs' Keywords Explorer

From this, we will see:

  • The KD is decrease for “south korea journey information” than “singapore journey information.”
  • The TP is far greater for “south korea journey information” at 4.3K.

This implies there’s ~17 instances extra TP for a South Korean journey information than for a Singaporean journey information.

A South Korean journey information weblog would even be simpler to rank primarily based on the KD scores. 

Do observe that Key phrases Explorer estimates that we would wish backlinks from ~41 web sites to rank within the prime 10 for this key phrase—which means it might take time for this website to rank on the primary web page.

When you have a number of potential matters to your weblog, this methodology helps prioritize your weblog area of interest concepts successfully.

Discovering weblog area of interest concepts that (in all probability) make cash

Discovering a superb area of interest is one factor, however how have you learnt if it makes cash? 

Sadly, understanding precisely how a lot cash a website makes is troublesome until you’re the positioning proprietor. 

However we will get an concept of the estimated worth of particular pages and even total web sites for various key phrases utilizing Ahrefs’ Key phrases Explorer and Website Explorer. The metric we use to do that is natural site visitors worth.


Natural site visitors worth is the equal month-to-month price of site visitors from all key phrases that the goal web site/URL ranks for if paid through Pay Per Click on as an alternative of rating organically.

Right here’s a fast strategy to get the estimated natural site visitors worth of a web page that ranks for a key phrase:

  • Enter your key phrase into Key phrases Explorer (e.g., “seoul journey blogs”)
  • Scroll right down to the SERP overview on the backside of the web page
  • Estimated worth of the web page is proven on the right-hand facet
Finding estimated dollar value of keywords by page using the SERP overview, via Ahrefs' Keywords Explorer

You’ll be able to enter the competitor’s web site into Website Explorer to seek out the estimated natural site visitors worth.

Finding the estimate dollar value of a website, via Ahrefs' Site Explorer

On this instance, I’ve entered the web site’s area, and we will see that the estimated month-to-month natural site visitors worth is $210K. 

From this fast evaluation, we will see that it’s doubtless a profitable web site. 

You can even see how a weblog area of interest is earning profits by wanting on the prime SERP outcomes and understanding how the positioning proprietor is monetizing the web site.

For example, on the web site we checked out, we will see that it’s monetized with Amazon Associates and Mediavine within the footer.

Mediavine and Amazon Associates monetization example, via

For Amazon, we will see the textual content disclosure. For Mediavine, we will see the Mediavine brand subsequent to the advert.

Mediavine requires 50K classes to use, so this web site is probably going making an everyday earnings.

If you wish to take it additional and solely discover Amazon Affiliate websites inside your area of interest, you can use Ahrefs’ Internet Explorer.

To do that, copy and paste the code beneath into Internet Explorer to get an inventory of Amazon Affiliate web sites:

incontent:is a participant within the Amazon Providers LLC Associates Program AND OR

List of Amazon Affiliate blogs, via Ahrefs' Web Explorer

We are able to additionally add a filter to slim our search to a particular area of interest. I’ve used a “Web page URL” filter for Seoul-related key phrases, however you’ll be able to seek for any area of interest you want right here.

This isn’t a assure that the positioning is earning profits—however it may be a superb indication.

Creating your weblog area of interest concept

When you’ve recognized a good weblog area of interest, the following stage is to develop your concept.

Listed below are some issues it’s essential to think about at this stage:

  • What’s going to the weblog’s principal pages be?
  • What’s going to the web site’s structure look like?
  • What forms of questions are individuals asking about this subject?

Discovering the principle pages of your weblog

When deciding on the principle pages of your web site, the Matching phrases report in Key phrases Explorer is your pal.

I take advantage of “seoul” as my seed key phrase on this instance, and I need to set it to “By dad or mum subject” and “Present as checklist.”

Groups selection with highlights, via Ahrefs' Keywords Explorer
Keywords in Matching terms report grouped by Parent Topic, via Ahrefs' Keywords Explorer

We see that the Mother or father Subjects are listed by subject measurement.

Listed below are a number of principal pages I’ve picked from the above checklist that we will use for our weblog:

  • “issues to do in seoul”
  • “seoul meals”

You’ll be able to construct a journey weblog about these two matters, and we all know from Key phrases Explorer that these matters have loads of search quantity.

The right way to construct out and outline your web site’s construction

To get an concept of how we will construct out the web site’s construction, you need to use Ahrefs to spy in your rivals to see what’s already working in Google.

Let’s proceed with our “seoul journey blogs” concept by clicking on the downward-facing caret consequence from SERP overview and clicking on “Overview” within the pop-up menu. 

Doing this takes us to Website Explorer’s Overview report.

Drop-down menu in SERP overview, via Ahrefs' Keywords Explorer

As soon as we’re there, click on on “Website construction” and alter “Precise URL” to “Area.”

Site Structure report, via Ahrefs' Site Explorer

As soon as we’ve accomplished that, we will spy on your entire construction of the quantity #1 rating website for this key phrase phrase.

Site structure report expanded analysis, via Ahrefs' Site Explorer

This can be a highly effective tactic, because it enables you to perceive what’s engaged on Google for different web sites.

We are able to go additional by including a “URL” filter to point out solely URLs that comprise “seoul” inside this area. 

Site structure report results with URL filter applied, via Ahrefs' Site Explorer.

This may also help us to grasp what degree of site visitors this key phrase is driving for this web site. It additionally might encourage you to write down about article matters that you just hadn’t thought of beforehand. 

For instance, we will see lots of site visitors associated to food-based content material in Seoul. If we had data of this space, it may signify a superb alternative to cowl these matters in your web site.

Figuring out widespread questions in your weblog area of interest

Discovering questions in your weblog area of interest is simple—right here’s the way you do it.

To begin, enter your key phrase into Key phrases Explorer.

Then you definately’ll see the forms of questions individuals are looking for within the backside right-hand nook.

Questions for "seoul travel," via Ahrefs' Site Explorer

40 immediate weblog area of interest concepts

Should you’ve learn the primary two sections, you need to have a good suggestion of the way to discover a weblog area of interest. 

However in case you’re wanting time and in search of some immediate concepts, I’ve recognized 40 weblog area of interest concepts. With some work, you can construct a web site round these for the U.S. market.

Well being and health*

Subject Site visitors Potential Key phrase Problem
Wholesome eating places 43K 8
Meal plans to achieve weight 7.1K 28
Higher again ache 35K 34
Stretches for sciatic ache 92K 20


Subject Site visitors Potential Key phrase Problem
Parenting recommendation for brand new dad and mom 2.8K 17
Conventional parenting types 9K 37
Elevating kids books 3K 20
Constructive parenting 9.1K 57

Private finance*

Subject Site visitors Potential Key phrase Problem
Cash saving methods 14K 77
Budgeting recommendation 22K 69
Monetary planning 4.7K 73
Budgeting plans 22K 86


Subject Site visitors Potential Key phrase Problem
Funds household journey 8.4K 37
Journey hacks 2.8K 31
Touring alone 900 52
Touring with a child 2.1K 38

Way of life

Subject Site visitors Potential Key phrase Problem
The right way to reside a greater life 3.2K 48
Decluttering 6.7K 57
Relationship recommendation 5.4K 67
Inexperienced dwelling 2.4K 43

Meals and kitchen

Subject Site visitors Potential Key phrase Problem
Vegan and vegetarian recipes 24K 66
Pescatarian weight loss plan 7.4K 55
Kitchen group 8.5K 67
Kitchen devices 8K 50


Subject Site visitors Potential Key phrase Problem
DIY furnishings 1.2K 29
Make your personal clothes 6.9K 53
Make your personal crafts 5K 54
Upcycling 2K 61

Magnificence and trend

Subject Site visitors Potential Key phrase Problem
Make-up tutorials 11K 21
Hair styling strategies 2K 6
Skincare routine 64K 74
Hair styling 1K 30

Self-help and motivation

Subject Site visitors Potential Key phrase Problem
Visualization strategies 2.3K 43
Manifestation 8.8K 59
Private development examples 1.7K 34
Self motivation affirmations 18K 8

New child and being pregnant*

Subject Site visitors Potential Key phrase Problem
New child care 400 49
Being pregnant books 1.4K 19
Child gear 2.9K 37
Child sleep coaching 5.9K 58


*Starred classes point out a YMYL area of interest, which can doubtless be more durable to rank for than different classes listed.

Remaining ideas

When you’ve chosen your weblog area of interest, there’s nonetheless extra work forward—you’ll have to do these items to make sure your web site’s success:

Selecting a profitable weblog area of interest isn’t all the time simple. However if in case you have Ahrefs, a lot of the guesswork is eliminated, and you need to use our knowledge to assist make the selections.

Bought extra questions? Ping me on Twitter. 🙂

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